Cassandra Casey Email & Phone Number

Bradenton, Fl, Us

New York, Ny, Us

Washington, District Of Columbia, Us

Design, develop, and implement global marketing strategy for brands CIBTvisas and Newland Chase. • Created and executed marketing strategy for global strategic initiatives; launched internal and external marketing campaigns for new product, “Post-Brexit Travel Assessment;” earned media placements, email program, and blog content; created CIBTvisas’ first-ever blog; established Brexit email newsletter for travel audience• Secured critical exposure opportunities; influenced and facilitated the creation of long-term relationships with industry associations and media outlets • Executed alignment of 19-country Travel Division email program with Immigration email program; planned alignment tactics with team; researched providers, improved process; cleaned up subscribers, removing 180K; updated template, defined centralized marketing role, provided global training; increased speed and efficiency • Leveraged limited resources during pandemic, found cost savings and opportunities to advance organization; doubled company’s educational webinars, served as marketing liaison for new strategic alliance with US law firm, automated daily COVID-19 travel and immigration daily client email deploying Pardot and Salesforce• Proposed, developed, and launched peer-to-peer recognition program, “World of Thanks,” organization wide

Washington, District Of Columbia, Us

Build centralized marketing department for immigration brand, Newland Chase, to increase brand awareness and brand recognition. Generate qualified leads and opportunities to grow client base. Establish Newland Chase as thought leader by deploying multi-channel marketing strategy. Oversee scope, including event management, industry publications, website, webinar campaigns, content creation, email newsletter, marketing material, and social media. CORE COMPETENCIES: GLOBAL MARKETING OPERATIONS, CONVERSION OPTIMIZATION, DIGITAL MEDIA AUTOMATION, POSITIONING, MARKETING LEADERSHIP, DESIGN, PRESENTATION• Replicated successful webinar program on quarterly basis on larger scale for parent company; led and executed promotion across global brands creation of landing pages, custom tracking URLs for sales, and follow up• Coordinated marketing campaign for strategic partnership with Chinese Company, partnered with executive leaders to create comprehensive marketing plan to deliver educational material to both employees and clients• Increased leads by 19% through lead generation campaign, restructured website to organize country microsites in templated format to localize and scale content with consistency• Managed 1K+ unique projects annually, led high performing team to deliver ~7K marketing hours• Completed rebrands of 5 acquired companies to fulfil growth-based acquisition strategy; attended rebrand meetings, owned marketing items including email subscribers, social media, client and staff communications, signage; collaborated with acquired company staff members to prepare for rebrand go live date• Spearheaded migration from HubSpot to Pardot, collaborated with external consultancy firm and sales team

Washington, District Of Columbia, Us

Transitioned to adapt job requirements after Pro-Link was acquired by CIBT. Reported to VP of Digital Marketing. Completed SWOT analysis and audit of current marketing tasks. Made recommendations on what to continue, increase, and halt for new business. Led data driven marketing centralized marketing department for immigration brand Newland Chase. Conduct RFP loss and post-award interviews with corporate clients. Implemented template evaluation to identify trends of strengths and weaknesses compared to competition. CORE COMPETENCIES: MARKETING MANAGEMENT, EVENT MANAGEMENT, SALES PRESENTATIONS, RFP MANAGEMENT• Created centralized marketing department to increase brand awareness, provided consistent brand standards, generated qualified leads, and managed publications and social media to endorse company as thought leader• Executed company’s first global webinar program, demonstrated thoughtful leadership and delegation skills to offer valuable monthly educational content, attract qualified prospects, and cross-promote across brands• Oversaw 60+ events globally, coordinated with local teams for on-ground support

Bradenton, Fl, Us

Managed dynamic marketing team to create and implement comprehensive marketing strategy as catalyst for new business development opportunities. Coordinated attendees, sponsorships, exhibition, and follow up strategy for international conferences. Administered video marketing strategy including script writing and editing, casting, and producing. Conducted quantitative analysis to measure impact of results. Cultivated relationships with industry public relations and media professionals to ascertain additional content coverage.CORE COMPETENCIES: MARKET STRATEGY, DIGITAL MARKETING, MARKETING PROGRAMS MANAGEMENT, INFORMATION TECHNOLOGY• Led first brand refresh in 5 years, collaborated with graphic designer to present mockups to executive leadership and solicited feedback from top tier clients to design optimum brand to promote customized service delivery• Implemented HubSpot and inbound marketing; conducted buyer persona research to design specific targeted content, including weekly video, careers blog, and candidate pipeline for recruitment• Increased website visits by 52% to generate 300+ leads from traffic alone• Generated 3.5K+ website visits, published 1.5K+ social media posts to create 6K+ interactions and 40 leads• Produced 10K page views, designed innovative careers blog and published 60+ entries to boost leads

Bradenton, Fl, Us

Identified and implemented marketing strategy and managed new business acquisition opportunities. Recommended ideas for improving marketing effectiveness and efficiency. Identified branding opportunities. Conceptualized and designed all advertisements and media. Obtained and analyzed marketing data to drive ROI. Wrote press releases. Managed company participation in international annual conferences including exhibiting, contract, and strategy. CORE COMPETENCIES: COLLABORATION, WRITTEN AND VERBAL COMMUNICATION, EXCEL, RESEARCH, REPORTING, TIME MANAGEMENT• Coordinated and responded to over 30 RFPs representing 300% increase, tracked spreadsheet for opportunities, conducted company research, provided weekly reporting, and met all deadlines in order to secure new business

Palmetto, Florida, Us

Assisted CEO and 16-member Board of Directors. Provided administrative support and customer service. Oversaw all aspects of communications, presentations, and meetings. Served as communications liaison to Board, donors, and direct reports. Managed relationships with portfolio of donors. Suggests improvements to manage process flow effectiveness and efficiency. Researched and presented opportunities for fundraising and media exposure. Coordinated nominations packets for various awards. Received ‘Rising Star’ Award.

Tampa, Fl, Us

Reported to Training Manager, responsible for introducing and training brand new 20+ front-of-the-house staff on restaurant culture and safety, menu knowledge and guest relations skills.• Traveled nationwide to new store openings for two-weeks to train front-of-house staff• Collaborated with team of trainers and restaurant owners to implement company policy and procedures• Developed and maintained relationships with “regular” guests

Sarasota, Florida, Us

Reported to Reinsurance Manager, responsible for reinsurance accounting for company. • Completed monthly reinsurance accounting calendar and developed relationships with reinsurers• Maintained accurate records of billing, premiums and large losses• Analyzed reinsurance reports to identify inaccuracies and budget vs. actual variances