Cassandra Do Carmo Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

I have been lucky enough to have some great teachers throughout my life. I also believe in lifelong learning. So, with some experience behind me, it made sense to start tutoring - passing on knowledge and facilitating discussion while actively learning about teaching and getting to hear (and learn) firsthand from marketers of the future.I tutor Consumer Behaviour (MKTG 2112) which examines the psychological, social, and cultural aspects of consumer behaviour on marketing decisions. In semester 2, 2021 I also tutored Marketing Communications (MKTG3112) which provides students with an overview of current theory and practice in marketing communications. Transferable skills:• Strong workshop & training skills • Adapting to different learning styles, ages, and cultural backgrounds• Ability to consistently create engaging and relevant content based on learning outcomes• Experience practicing a wide range of techniques to foster participation• Demonstrated expertise in consumer behaviour and marketing communications subject matter

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Apparent is a customer experience agency with a business point of view. I work on a mix of media and creative-led accounts.

Sydney, Australia

The Innovation chapel is a boutique design thinking studio. Key clients include Westpac, Nespresso and Aquna. While our process is bespoke, it is embedded with design thinking principles for problem solving that ultimately put the customer first.I am responsible for:• Recommend & develop areas for innovation across clients’ businesses (using frameworks such as the Doblin 10 types of innovation)• Working with interdisciplinary teams to connect strategy, ideation and implementation• Facilitating ideation sessions with design thinking methodology• Qualitative and quantitative research projects • Audience segmentation and customer journeys that identify pain points and unmet needs

Being a Strategist at Atomic 212 is a diverse role that has pushed me to do some of my best thinking. As well as working on existing clients communication strategies, I have also been the lead strategist in several successful pitches. My curiosity in trends and research has translated to me doing several trend presentations to clients, the agency as a whole, and delivering a Keynote presentation at the annual Atomic Conference in 2018, held in Alice Springs with over 50 clients and partners. As part of my role I also created and delivered training material on a wide range of topics from how to use research tools/software to modules on the different steps involved in strategy. - End to end communications strategy - Successful pitch strategy & delivery- Consumer trends Keynote - Research tools and software training developed and delivered - Mentoring junior Strategy Executive

Sydney

Vizeum is a strategic media agency underpinned by the buying power and resources of the Dentsu Aegis network. I work on a range of clients from different industries including:- FMCG- Travel- Electronics- Banking/finance - Entertainment Achievements and extra curricular:2017- Dentsu Innovation Council Project- Dentsu Brainbox Finalist 2016- Young Lions short list - Dentsu Roving Reporter finalist - Dentsu Innovation Council Project - Smooth FM Media competition finalist- Vizeum Debate Team - Debate winners Roles and responsibilities: - End to end strategy development - Audience segmentation and research- Channel selection & budget allocation - Train media teams in research tools- Client facing strategy presentations/recommendations - Facilitate brainstorms

Sydney

Vizeum is a strategic media agency underpinned by the buying power and resources of the Dentsu Aegis network. I complete all buying and planning of traditional and emerging media for Cosmax and Burberry.Client Lead: Burberry Australia Client Lead: Cosmax (Ellie Saab, Alaia, Narciso Rodriguez, Bulagri, Shiseido, Issey Miyake, Guerlain, Burberry Beauty)I am responsible for:• All buying and planning of traditional and emerging media for Cosmax and Burberry • Management and development of Business Coordinators • Relationship management of local and regional stakeholders • Campaign, budget and financial management of clients• One day a week in the strategy team Beyond my Media Executive role I am also a member of Green Beans. Green Beans was created to implement programs across Dentsu Aegis that support our Community partners and provide a mechanism for all agencies in the network to connect.

Sydney

*Left Carat to pursue a Media Executive opportunity within the Dentsu Aegis Network at Vizeum Carat is a market leader in digital and diversified media solutions. In my role as a Business Coordinator at Carat I have developed skills in planning and buying online and offline media. Working on David Jones in a client-facing role has allowed me to gain the trust of the client, better understand their media objectives and as a result achieve better results.I have planned and implemented campaigns across all David Jones Departments and most vendors.Achievements and Extra Curricular:• Managing creative deadlines and specification sheets • Shortlisted for NSW Cannes Young Lions 2014• Internal Carat Young Lions Competition Winner 2014• Employee of the week (May) for “helping out across a range of responsibilities beyond her role”• Participated in putting together the Univative brief 2014• On the Judge Panel for the Univative finals 2014• Participated in the Carat ALS Ice Bucket Challenge

Leichhardt

Gallop Solutions works with companies that are serious about achieving freedom in their business.Business freedom means growing sustainably and being certain you are moving towards your business vision. Gallop Solutions help companies do this by combining unique tailored training programs with ongoing personalised consultant support.Reporting to the General Manager, I am responsible for managing a range of marketing initiatives targeted at existing and potential clients. My duties include: • Creation of the companies marketing strategy in line with business objectives (including social media strategy)• Implementation of the marketing strategy • Creation of promotional material for existing and potential clients using the Adobe Creative Suite • Maintenance of the CRM system • Continue to develop and implement company branding • Website maintenance • Write engaging company copy for promotional items and website

Surry Hills

Burwood

- Managed shifts: assigned team members to work stations, managed daily stock levels, ensured product and service quality- Received 100% in all ‘mystery shops’ - Recorded end of day sale statistics - Briefed team members about new products - Managed complaints

Bachelor Of Commerce (Bcom), Marketing And International Business

Applied Design Units

Units Completed: - Design Aesthetics (High Distinction) - Design Thinking (High Distinction) Design is at work in every aspect of human.