Cassandra Forest, Mba Email & Phone Number

Texas, United States

Texas, United States

Irving, Texas, Us

Develop and initiate industry-leading marketing campaigns and collateral that support demand generation and extend the impact of Front-End Solutions in helping our customers (3,500 Health Mart Pharmacies) and their customers (consumers).Manage monthly circular program from development to execution, ecommerce opportunities, supplier marketing, billing, in-store merchandising, and various ongoing ad hoc projectsExpand supplier participation in promotional programs by increasing supplier revenues by 22% from FY21 to FY22Collaborate with suppliers on program buy-in and full execution of marketing opportunities, including new product launches and various marketing platforms; Generated more than $2M in promotional program buys in FY22Ensure the GTM strategy is closely aligned with the segment strategy, value proposition, and messaging

The Colony, Texas, Us

Responsible for developing, presenting and executing marketing initiatives for Pie Five Pizza and Pizza Inn including media planning, store promotions, collateral development, event planning and performance tracking for corporate and franchise locations.Assist with daily customer requests regarding Circle of Crust loyalty programEnsure proper communication of all marketing projects, programs and initiatives to both internal and external contacts; maintain marketing calendar for all Pie Five Pizza brand initiativesManage digital marketing for Pizza Inn including the loyalty app, email communications and social mediaCreate marketing programs to increase customer awareness, trial, frequency, loyalty and average purchaseProject manage the development, launch and maintenance of the online print portal that houses all Pie Five Pizza marketing collateral including local store marketing flyers, banners and to-go menusProficient in creating and managing online store menus on OLO and Onosys Execute local restaurant marketing initiatives including training of field personnel, development of marketing tools and in-field sales blitzesManage outside agencies to develop advertising and marketing materials that effectively communicate brand voice, tone and messageWork with the VP of Marketing to establish clear strategies and tactics to ensure company meets its financial objectivesResponsible for the tracking and reporting of all Pie Five Pizza marketing initiatives, projects and programsAssist in negotiating media and print contracts with outside vendorsManage department budget and purchase orders

Executed all sponsorship contracts, including The Dallas Cowboys, Pepsi, and Make-A-Wish, with consumer-facing programming, collateral, and events designed to drive impact on the overall businessDirected budget development, creative design, production and installation of all resort events and advertising campaigns including Lone Star Christmas, ICE!, SummerFest and Paradise Springs water parkDeveloped innovative marketing ideas and deployment strategies to continue to grow market share in the DFW areaServed as the property marketing liaison with Area Sales, Group Sales, Revenue Management, Event Management, Corporate Marketing Communications and other hotel departmentsMaintained strong partnerships with local organizations to further increase brand/product awarenessSet goals and expectations for direct reports, aligns performance and rewards, addresses performance issues and holds staff accountable for successful resultsCreated and implements property–wide marketing strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment

Luxembourg City, Lu

Managed $30M marketing budget including monthly reconciliation and forecasting of budgets from internal and external partnersDeveloped and managed center performance reports, local photography, signage, analytics and reporting, events, and draft field and internal marketing communications as it relates to all new center openingsImplemented and managed programs and tactics to drive enquiries and stimulate enquiry growth in priority, struggling, and new markets by analyzing sales and enquiry data for marketing directors and regional vice presidents of North AmericaResearched and developed grassroots marketing plans and initiatives for new center openingsTracked and managed all creative production and program schedules to ensure milestones are achieved and deadlines are met while enforcing graphical and messaging standardsCreated and maintained marketing samples library including electronic database and hard copies

Seattle, Wa, Us

Expanded and implemented business development, sales, and marketing to acquire new customers and maintain existing relationshipsPassionately informed customers on products and services pertaining to coffeeInteracted with customers on a daily basis in a food service environment in order to develop and maintain customer relationshipsTrained numerous new employees on various facets of business operations from store merchandising to proper beverage preparation and customer service needsMaintained daily, monthly and seasonal store inventory needs

Bs In Business Administration, Business Management, Marketing

Mba, Marketing