Cassandra Freeman Email & Phone Number

United Kingdom

United Kingdom

Consulting with, developing and executing marketing strategies, PR strategies, branding with analytics at the core of all approaches for high net-worth individuals, government bodies, music companies, retail brands, hospitality and B2C brands throughout Europe, the USA, Dubai and the UK. Working with leading highly respected brands inclusive of but not limited to The Hilton, LEGOLAND. and multiple other clients whom which are under NDA.-Powered 30% growth in revenue through marketing strategies for multiple brands-Delivered strategic PR crisis management campaigns changing public perceptions from 80% negative to 95% positive-Designed logos, brand books, and marketing assets for clients to curate world renown brand loyalty-Drove client awareness, consumer engagement, and lead generation by maximising strategic marketing practices across-Social media, PR, SEO, web-design, branding, email, retargeting and analytics trackingIntroducing Stewart and Fox Marketing, a dynamic duo revolutionising the marketing landscape with a personal touch.In a world saturated with generic marketing solutions, we pride ourselves on offering personalised strategies tailored to meet the unique needs of each client. From conceptualising marketing campaigns to their seamless execution, we ensure that a member of our team is always accessible to address your inquiries and alleviate any concerns, whether via email, phone, or text. Whether it's amplifying your company's brand and driving sales or crafting individualised PR campaigns, we handle your requirements, ensuring the public perceives you in the best light possible.At Stewart and Fox Marketing, we work with the very best, but we hold client confidentiality in the highest regard. Your success is our priority, and we are here to ensure your business shines while maintaining the highest standards of privacy and professionalism. www.stewartandfoxmarketing.com

During my tenure, I've had the opportunity to lead targeted social media campaigns for Cats Protection's branches and centres throughout the UK, focusing on strategic design and seamless execution. I've also conducted extensive training sessions with various centres and branches, delving into brand positioning, optimal social media practices, copyrighting, and crucial animal welfare principles. Notably, I provided valuable guidance to Cats Protection's gaming team, offering insights into effective approaches for engaging notable streamers and influencers, as well as leveraging Discord for supporter journeys and broader outreach. In addition, I conducted thorough social media audits to refine current practices. Furthermore, I crafted and delivered engaging training presentations, with a specific emphasis on enhancing presence on platforms such as TikTok and Instagram. A significant aspect of my role involved hosting workshops to educate and empower volunteers in utilising social media effectively to bolster the charity's vital work and facilitate cat rehoming initiatives. Finally, I ensured seamless community management, including after-hours press and social on-call work, ensuring prompt and effective responses to inquiries while upholding a strong public presence for the organisation.

Southwater, West Sussex, United Kingdom

At the forefront of providing animal welfare advice, significantly enhancing my understanding of animal welfare matters. Crafting content for the National RSPCA's social media platforms, Facebook, Twitter, Instagram, TikTok, and LinkedIn. I have been instrumental in planning and executing diverse campaigns, ranging from building supporter relationships, legacy promotion, income generation, rehoming initiatives, animal welfare petitions, advocacy efforts, and gaming promotions, to dispensing animal welfare advice.I have been actively involved in graphic design, creating impactful assets such as graphics, branded photos, and videos. I extend support to the broadcast team, contributing to video editing and filming for both social media and internal communications.A crucial aspect of my role includes community management and PR support, entailing prompt responses to all comments and messages, positive or negative. This involves supporting the PR team in managing public reputation during and outside working hours.I have taken the initiative to develop and implement the RSPCA's influencer and celebrity outreach programme, identifying creators, and fostering partnerships with celebrities to broaden reach. I've also pioneered celeb and influencer training programmes for branches, empowering them to achieve self-sufficiency in driving impactful results.I closely collaborate with the events team to facilitate the successful execution of both virtual and in-person events. Leveraging influencers and celebrities to maximise outreach.Sharing best practices is a priority, which is why I've hosted training sessions at major marketing conferences to showcase the work of the RSPCA's social media team and shed light on effective influencer outreach.I've played an integral role in the comprehensive setup, implementation, and design of the ongoing #RSPCPlay gaming and streaming fundraising campaign, showcasing my dedication to driving impactful initiatives.

West Sussex, United Kingdom, United Kingdom

Spearheaded diverse and successful marketing campaigns catering to both B2B and B2C clients. Managing up to 7 clients simultaneously, taking charge of content strategies, crafting SEO-driven content, and creating engaging social media posts, demonstrating adept multitasking abilities and placing all clients on the first page of all search engines. Acted as an Assistant Manager, collaborating and taking the lead in training team members in social media practices, PPC, and SEO. Delegating workconsidering employee skillset.-Executing PPC campaigns with tight budgets to generate over £12 million ROI-Designed and successfully ran email marketing campaigns generating open rates 40% above the industry standard-Built local company social media accounts organically from the ground up to 1000s of followers within 2 months-Designed SEO driven fully responsive websites for local businesses that deliver organic leads and high conversion rates

West Sussex, United Kingdom, United Kingdom

Three-month Internship at Crescat digital, managing both their social channels and their clients, adapting and evolving my social media skills alongside learning basic SEO and PPC strategies. I grew Crescat's social media following to almost double using my own drawn up social media strategy along with a monthly social content calendar. I was in charge of running campaigns, creating content and engaging with potential and current followers to build up a strong brand community whilst tracking analytics to measure campaign success. Building an audience of potential customers using both organic targeted strategies and paid social media advertising. During my time at Crescat, I ran successful brand building and conversion driven social media campaigns for both B2B and B2C businesses. I also took on a leading role in creating engaging graphics, including a highly successful online advent calendar of digital marketing tips, utilising and expanding my current design skills. Whilst on this internship I learnt vital marketing, SEO, and PPC skills.

Worldwide

Autonomously managing a thriving business through social media platforms.Devised and executed comprehensive content calendars and strategies, utilising them to successfully create impactful campaigns and secure professional engagements independently.Conducted workshops tailored for photographers and models, sharing valuable insights on leveraging social media and effective communication techniques for successful fashion industry marketing.Collaborated with prestigious brands in various industries including Borderlands, Far Cry, Nintendo, DC Comics, Marvel, The Boys, Cyberpunk, Brazen Gaming, as well as diverse snack box and beauty brands as an influential figure on Instagram.

Worldwide

Alongside modelling, I have been retouching images for fashion editorials from paying clients, gaining an intermediate understanding of Photoshop CC. I got a creative buzz from retouching and decided to take up photography. I have gained experience in shooting fashion, band, and commercial photography.

Machynlleth

Alongside being an Art Director at Tawny Owls toy shop, I worked the occasional day to help out in a local art shop. Managing the till, stock taking, designing shop displays and providing customers with advice on art supplies. From this job I learned non-evasive promotion tactics and gained retail experience.

Corris

Whilst working here I was in charge of the design and construction of child-friendly wooden toys using market research to guarantee sale success. Throughout my journey as an Artistic Director, I gained essential marketing, woodwork, pyrography, management, independent decision making and design skills. My biggest achievement from this job was being promoted to Artistic Director giving me full creative control of design and production processes.

Marketing, Distinction

Professional Marketing and Integrated Communications

Bachelor’S Degree, Communication And Media Studies

Btec National Diploma, Art And Design, National Diploma Distinction