Cassandra Greaves Email & Phone Number

Chagrin Falls, Oh, Us

Ohio, United States

Cleveland, Ohio, United States

-Accelerated development & implementation of DIRTT’s lead development program by partnering with sales & leadership team to understand key stakeholders and develop go to market strategy to targeted accounts.-Contributed to successful implementation, onboarding & training of Salesforce CRM for Commercial organization in June 2022.-Assisted with implementation and training of new sales commission system for sales organization.-Serve as a liaison between marketing, training, sales, IT & leadership team by planning, managing and executing Salesforce training and other sales enablement tools such as Zoominfo, Highspot, & LinkedIn Sales Navigator. -Cross-functional collaboration with company leadership team: identify business priorities, trends and understand sales team training needs for the commercial organization. -Implemented a robust pipeline management process, providing actionable insights that contributed to a 65% increase in forecast accuracy.-Support 50+ Salesforce users with training, system enhancements, and day to day user support. -Assisted in development of short- and long-term Sales Enablement roadmap.-Partnered with leadership and HR to establish a sales performance metrics to ensure that sales goals and KPI’s are being met.-Spearheaded the implementation of Highspot, a leading sales enablement platform, to enhance sales team effectiveness and content management.-Developed and implemented a sales playbook, providing the sales team with standardized processes and tools, resulting in improved customer interactions.

Chagrin Falls, Ohio

- Managed marketing activities within organizations. - Developed marketing strategies for companies in line with company goals & objectives.- Coordinated marketing campaigns with sales goals.- Developed & oversaw company marketing budgets.- Managed and improve lead generation campaigns, measuring results.- Created the publication of all marketing material in line with marketing plans.- Planned and implemented promotional campaigns.- Developed brand management and corporate identity.- Prepared online and print marketing campaigns.- Monitored and reported on effectiveness of marketing communications.- Created a wide range of different marketing materials.- Maintained effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Analyzing potential strategic partner relationships for future marketing opportunitie

- Responsible for new sales & marketing strategy for SIRVA Mortgage retail loan division and SIRVA Relocation real estate cash back program- Increased new accounts and upsells by 3-5% annually - Increased program earnings by average of 35% annually - Grew program marketing reach from 2 million in 2009 to 17 million by 2015- Launched, managed and grew social media platforms for SIRVA Mortgage on Facebook, YouTube and Blog - Created & launched SIRVA Mortgage & SIRVA Home Benefits websites and content- Lead corporate re-branding on all social platforms, sales & marketing materials- Maintained marketing budget and calendar as well as website tracking links, metrics & reporting- Created, monitored and managed e-mail marketing campaigns via Lead Management System

- Gained extensive experience in management training, customer service, sales, marketing, multi- tasking, fleet control, and maintenance- Ranked 5 out of 140 Management Trainees in March 2003 - Achieved monthly sales excellence and performance awards- Promoted to the Branch Corporate Account Manager - Consistently obtained bonuses for customer service satisfaction surveys- Generated creative marketing tools to increase business for individual branches by builder rapport with customers, dealerships, body shops, and insurance agents

Bachelor'S, Communications

Diploma