- Social Media Strategy: Develop and implement comprehensive social media strategies to promote Taste's products, increase brand visibility, and drive engagement and conversions.- Content Creation: Create engaging and visually appealing content for social media platforms, including Facebook, Instagram, Twitter, tailored to target audiences and marketing objectives.- Community Management: Monitor and engage with our social media audience by responding to comments, messages, and inquiries in a timely and professional manner, fostering positive relationships and brand advocacy.- Social Media Campaigns: Plan and execute social media campaigns and promotions to support marketing initiatives, events, and product launches, tracking performance metrics and optimizing strategies for maximum impact.- Content Calendar: Develop and maintain a content calendar to ensure consistent and timely posting across social media channels, coordinating with internal teams to align with overall marketing objectives and initiatives.

• Virtually train lifestyle and competitive bodybuilding clients in nutrition, training, and supplementation• Work with top fitness influencers to promote coaching services and social media generated sales • Create Nutrition and Training e-books that increase sales by 20%

- Personalized Training Programs- Personalized Nutrition Meal Plans: Macros/Meal Plan- Online Check Ins- Weekly Adjustments- Competition Prep Coaching

• Directly interacted with 100+ online store customers daily over the phone, email, and chat to keep response time to a minimum in the queue• Resolved customer issues by following up on orders and answering product knowledge questions while staying up to date with product changes• Assisted with pre-sales and post-sales support including processing returns, making changes to orders, and managing expectations through Shopify and ShipBob.• Tracked and reported top customer complaints with information about frequency and severity using Excel spreadsheets• Created Monthly e-books focused on Health/Motivation/Mindset/Nutrition to be released to members only• Managed a Facebook group with daily postings to keep clients engaged and motivated. Responded to any client questions through there.

• Cultivate and maintain relationships at the store level. Coordinate and execute in-store merchandising opportunities including but not limited to store promotions, order taking, off-shelf placement, setting up displays, shelf maintenance, and enhancement.• Organize and conduct in-store Whole Foods Market demonstrations.• Manage our regional brand ambassador program; which includes hiring & training the regional team, and effectively reporting on their performance to the Director of Field Marketing.• Be informed of market conditions, product innovations, and competitors' products, prices, and sales.• Work with team to ensure accounts have all necessary resources required to succeed in the marketplace.• Gain additional placement within accounts, including off-shelf promotional displays and extra facings for our product line. Support existing accounts, increasing our reach in the designated geographical area. • Manage appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation and promotional programming.• Seed and develop relationships with market influencers, ultimately leading to increased brand visibility and create consumer evangelists.• Generate strategic monthly demo schedules and maintain the demo budget for your region. • Research and organize regional marketing support. Identify strategic sampling events, child-friendly businesses, organizations, schools, and community events to partner with to promote the brand and drive customers to our retail partners. Coordinate product drops in the region.• Complete weekly reports that summarize the merchandising sales data and marketing events in your region including demo performance, sales support and marketing initiatives and execution at store level, regional event/sponsorship participation and review.• Attend Trade Shows for our industry, i.e. PMI Showcase, Natural Expo East, etc.

• Cultivate and maintain relationships at the store level. Coordinate and execute in-store merchandising opportunities including but not limited to store promotions, order taking, off-shelf placement, setting up displays, shelf maintenance, and enhancement.• Organize and conduct in-store Whole Foods Market demonstrations.• Manage our regional brand ambassador program; which includes hiring & training the regional team, and effectively reporting on their performance to the Director of Field Marketing.• Be informed of market conditions, product innovations, and competitors' products, prices, and sales.• Work with team to ensure accounts have all necessary resources required to succeed in the marketplace (e.g., product samples, sell sheets, promotional calendars, etc.)• Gain additional placement within accounts, including off-shelf promotional displays and extra facings for our product line. Support existing accounts, increasing our reach in the designated geographical area. • Manage appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation and promotional programming• Seed and develop relationships with market influencers, ultimately leading to increased brand visibility and create consumer evangelists• Generate strategic monthly demo schedules and maintain the demo budget for your region. • Research and organize regional marketing support. Identify strategic sampling events, child-friendly businesses, organizations, schools, and community events to partner with to promote the brand and drive customers to our retail partners. Coordinate product drops in the region.• Complete weekly reports that summarize the merchandising sales data and marketing events in your region including demo performance, sales support and marketing initiatives and execution at store level, regional event/sponsorship participation and review.

• Manage regional field marketing programs in order to penetrate, increase off shelf availability and convert trial to purchase in key markets in the Northeast.• Manage store level relationships to promote Bitsy’s. Coordinating and executing in-store merchandising opportunities; consistently attaining the most off shelf placements of any region• Organizing 50-100 in-store WFM demos and pop-ups per month. Engaging and educating the consumer to increase customer base and build brand loyalty• Recruiting, training and managing a team of brand ambassadors in key markets in the Northeast: NJ, CT, Westchester, Manhattan, Long Island. Creating their monthly schedules and auditing sales reports.• Partnered with WFM to roll-out a Bitsy’s sponsored Kid’s Club at Northeast stores.• Partnered with likeminded brands and companies that appropriately positioned the brand, drove trial and awareness and provided opportunities for co-marketing programs. Identifying strategic sampling events and product drops.• Accompanied the team in national events and trade shows; Natural Expo East• Managed weekly and monthly recaps of key events, sampling experiences and pending sales / account opportunities and communicated local success/obstacles to management and Field sales team.

- Create customized nutrition and training programs for Shredz clients including customized macronutrient goals- Work with director of sales to create effective client facing visuals to expand client base and boost engagement- Develop nutritional and exercise interventions alongside a team of exercise physiologists and registered dietitians- Create content for Shredz Fit Club high impact video training website- Teach the fundamentals of safe fitness training, healthy eating, tracking macronutrients via email and social media

- Run therapeutic groups such as coping skills, life skills, food and feelings, nutrition group, body image, etc.- Help residents with meal planning and prepping to meet the required daily exchanges set by their primary dietician- Work during meal periods in order to help model good behaviors to residents, redirect eating disorder behaviors

- Promote Quest Nutrition Products via Social Media- Work Quest Booth at Expo- Set up and Break down of Quest Nutrition booth- Hand out samples, provide product info, sell products- Engage crowd and provide an informational but exciting experience

- Prospect for new members to fill my book- Provide clients with nutritional consultation including meal plan and supplement recommendation- Create a workout plan for clients both for when I meet with them and for them to use throughout the week- Keep contact with all clients checking in weekly and tracking their progress through food logging, weight, body measurements- Maintain $250 in Dotfit supplement sales each month

- Ran social media marketing for our facility through Facebook- Managed and rectified billing and member contracts- Responsible for providing information on memberships, giving tours of the facility, setting up training appointments, and signing up new members- Instructed members of the proper use of gym equipment

- Responsible for creating media specific documents such as flowcharts, acquisition charts, posting / shipping instructions, MPAs, CDCs and other related documents- Revise / maintain all plans produced by Planners on a daily basis- Prepare stewardship of all plans and assist in creation of media plan presentations- Provide research support for development of plans and objectives / strategies by investigating special opportunities with markets / vendors- Maintain media budgets and overall budget summaries for assigned accounts- Check schedules / contracts and alert Planner(s) to any differences between buy and contract- Rectify all billing discrepancies, with the help of Planner is necessary, within the designated time frame

- Provide administrative support to buying team for assigned clients and markets. Responsible for developing working knowledge of client's goals, guidelines, and strategies. I work with the pre-buy/ post-buy programs and reports. A large responsiblity is to track the buys made by: ordering, confirming, monitoring, updating, reviewing, and recording throughout the whole buying process.

- Maintained showroom by checking samples for damages, tags and swatches, proper hanging and correct placement- Took pictures of new styles on mannequins and models to create line sheets to be used for buyer decision making- Used AS400 database to look up specific style numbers, sample and inventory information- Updated Threadvine website images with photos from major retailer websites selling Nicole Miller merchandise- Assisted with sales meetings by creating Excel sheets, expense reports, model dressing, runner and sample pulling- Worked Nicole Miller Spring 2012 Fashion Show, Coterie Trade show, 2011 Bridal Trade show, and Indigo Africa Event

- Scanned photos, created/managed Kodak Gallery accounts for record keeping and to be used as future promotional material- Promoted Iona College events via internal and external online magazines/web pages in order to increase attendance- Managed Iona College Communications Twitter and Facebook accounts with the use of Hootsuite- Assisted customers with specific tasks, questions, concerns and knowledge needed via phone, email or in person

Received my degree in Marketing. While staying an active member of the Iona College community as a member of the Marketing Club, Cheerleading team, Work Study, and internship program.

- Helped customers with any inquires or issues while managing the front desk and greeted customers- Maintained an awareness of all promotions and advertisements to assist customers- Assisted in display maintenance and housekeeping to attract customers- Assisted in processing and replenishing merchandise and monitoring floor stock- Ranked among the top five in sales revenue from month to month