Social media marketing lead within the Digital & Data Team. Responsible for driving content and campaign strategies across the brand's owned social media channels: Facebook, Instagram, TikTok, YouTube and LinkedIn.Clinched the awards for the following:- Marketing Excellence Awards 2024: Excellence in Social Media Marketing (Gold) - Marketing Excellence Awards 2022: Excellence in Social Media Marketing (Gold) - Hashtag Asia Awards 2022: Best Social Amplification Campaign (Gold)

Managed and led the social team in implementing and overseeing new campaign strategies to identifying digital opportunities: • Planned and executed discussions to grow brands' paid media strategy, social media pages (Facebook and Instagram), competitor analysis, community management, product launches, influencer engagement, workshops and promotional/sale campaigns.• Managed brands such as Starbucks Singapore (the "One Million Members" Campaign), Garmin Singapore and UOL's Loyalty Programme (U-POPP).As part of the content team leading the social media campaign, Starbucks Celebrating 1,000,000 moments, it clinched the following awards at Markies Awards 2020:Most Creative – Customer Engagement (Silver)Most Effective – Social Media (Silver)Most Effective – Loyalty and CRM (Gold)

• Developed social media strategy (Facebook and Instagram) and client servicing / execution for a variety of brands in multiple industries - such as Garmin Singapore, Hasbro Singapore, Great Eastern Women's Run (and #RuntoLiveGreat Programme), Sundown Marathon, Income Eco Run, ASICS Run Indonesia and Under Armour Singapore.• Spearheaded the launch of Great Eastern's #RuntoLiveGreat Programme for two consecutive years in 2017 and 2018, driving more than 300 submissions and garnering stories for print and other media.• Re-build and improve all internal document templates such as project briefs, monthly client reports and pitch decks. • Primary liaison between client and agency for all on-going social media projects for the above mentioned accounts.

Restorative Practices Singapore, is a Social Enterprise that was started with the mission of promoting the Restorative Movement in Singapore.• Design and Digital Marketing / Content Writing• Co-trainer for workshops conducted in primary and secondary schools