Cassandra Keane Email & Phone Number

The MAP Group consists of 10 stores across central Ontario that service the automotive, industrial, marine, power sport and snow & ice control markets with OEM and quality aftermarket products and services.My focus is to study the product range and create content or campaigns to enhance and support sales, promoting the senior management's desired products with higher GM% or strategic placement within our market.Accomplishments so far:• Co-chairing & assisting with content topics in a Get Ready for 2024 Sales Launch meeting, designed to engage the sales team & counter personnel through product knowledge, marketing insights & sales strategy.• Social Media content to showcase MAP as a thriving community member with customer focus and unparalleled value-added services. Increased IG engagement ten-fold• Building a yearly Marketing & Category calendar to focus on new product introductions, strategic events and manage company marketing related project timelines.• Designed and assisted with content creation product campaigns & supplier ads for Q4 2023, Q1-Q4 2024 quarterly promotions flyer with a focus on 40+GM%

North York, Ontario, Canada

Mevotech is a trusted North American leader in the engineering and design of driveline, steering and suspension Automotive aftermarket parts based in Toronto OntarioIn this newly created role, I have undertaken the following responsibilities with the goal of increasing productivity & efficiency in the entire process:• Lead and manage the imaging team to meet imaging quotas to support Mevotech house brands & client needs.• Continuous Improvement of the Imaging Dept. ordering process to increase the efficiency with operations & prioritize the studios orders.• Partnering with key stakeholders & Continuous Improvement colleagues to optimize the process and provide recommendations for constant improvement• Support my team through individual discussions, brainstorming sessions, understanding their pain points & working with their unique skill sets to encourage big picture thinking• Create and maintain forecasting & scheduling plans to achieve goals and KPIs• Recruit new team members

Vaughan, Ontario, Canada

White Cap Canada / Brafasco is one of the largest industrial distributors in North America. The company provides a broad range of products and value-add services to approximately 500,000 customers with leadership positions in maintenance, repair and operations, and specialty construction sectors through a Canada wide branch network. Major Tasks Completed:• Developed strategies and business plans for the Safety Category, supported by executable initiatives such as the Launch of Environmental Spill Containment to deliver results in line with short- and long-term goals. Collaborated with product data analyst to competitively price the product groupings across the category.• Decided which items to send to product line review through analysis of past performance & existing supplier relationship. Contemplated when new products should be included in the assortment mix. Leveraged supplier relationships to optimize product grouping.• Utilized my understanding of key business drivers for a category (e.g. historical performance, industry/competitive landscape, consumer identification, etc.) to support category sales growth.• Assumed full P&L responsibility with emphasis on sales, gross margin, inventory turns, and EBITDA.• Made key decisions on sourcing and developing new suppliers, and negotiating terms through collaboration of the Contract WarehouseRecommended product pricing guidelines consistent with pricing strategy.• Managed supplier strategy (e.g. import vs domestic, national vs local, branded vs proprietary, etc.)• Oversaw visual representation of the product lines in all marketing material including catalogs, branch merchandising & private label opportunities. Collaborated with purchasing and operations on forecasting of new & existing products

Toronto, Canada Area

H.Paulin & Co. is a division of the Hillman Group Canada and is a leading distributor of fasteners, fittings, LP Gas products, retail hardware and automotive aftermarket parts. I am in a newly created role to focus on the Commercial & Industrial Division in its entirety. This entails acute focus on: *The creation of national marketing programs to support growth and gross-margin directives.*Category management initiatives.*Improvement of branding & value proposition.*Collaboration with online e-shop capabilities for our Commercial / Industrial customers.*Creation of meaningful & relevant online presence.Product management, from new innovative product launches to product lifecycle management.

As a member of Paulin’s professional Marketing team, this was a newly created role to focus on the fittings and Propane portfolio (The Dominion Fittings Division).Current key strategy projects developed and implementing Include: • Competitive positioning through marketing initiatives: product campaigns and strategic advertising• Market intelligence – Understand current competition and emerging competitive threats, competitor’s solutions, corporate strategies, activities, partnerships, strengths and weaknesses; notice new industries to concentrate on.• Sales enablement – Communicate the competitive positioning of the Dominion brand of products and solutions to sales teams. Develop the sales tools that support the selling process, including product training, features and positioning comparisons. • Content creation - Website and Catalogue– Collaborate closely with Marketing Communications to develop the ideal content and competitive positioning of the web presence, and redesigning for relaunch, the product catalogue.• Product roadmap development – Assess the competitive landscape to identify product gaps, competitive threats, and strategic opportunities; provide product management and complete go-to-market strategy• Rebranding – refresh of the branding, the logo and the competitive position statement of Dominion Fittings in the fittings and LPG (Propane) marketplace

Toronto, Canada Area

Canada’s largest distributor of industrial, safety, and fastener products with 175 branches, 6 distribution centers and over 2700 team members. Helping businesses and government keep their operations running for 125 years. www.acklandsgrainger.com Responsible for managing Partner Relations to further enhance relationships and increase sales revenue, collaborating with sales team on RFQs to analyze the data and product mix, creating a response strategy and timeframe, as well as managing SLAs & KPIs, strategy design for new business processes, and creating product training programs.• Effectively holding a KPI Success Rate of 100% month over month during the last 6 months.• Successfully designed an innovative training program for the Product Resource Department.• Efficiently strategized and negotiated with the sales force to increase Productivity, and hold Quality Product Crossing and Timeline KPIs, while achieving all SLA delivery targets.• Saved tremendous processing time by designing an enhanced Information Gathering Form System for the Pricing department, allowing PRG to produce a streamlined 1-Touch-Point for all projects with the external stakeholders.

Guelph, Ontario, Canada

As the Founder of the Products Department, I was responsible for identifying opportunities to improve product-line relevancy and sales revenue, while leading the launch of 9 distinct product categories, featuring 300+ products. • Led the implementation of new product range (automotive wiper blades) and achieved record-breaking sales of $654,000 in 2010, $889,000 in 2011, $863,000 in 2012, $875,000 in 2013 with an average of 58% gross profit (GP).• Launched and trained the Sales force on a new product range (High Flow Hose and Couplings) and achieved $235,000 in 2012, $200,000 in 2013 - 2014, with an average of 55% GP, due to successful marketing campaign to differentiate this product from already available materials. • Created the product road-map and developed a staged approach to the launch of a new product range across Canada (First Aid Kits and Supplies). Achieved $175,000 in Sales, within launch period, with 6000 units sold, a 20% increase versus previous campaigns of similar size, helping the company break into a previously untapped market.• Led the Go-To-Market launch, training and marketing strategy of a new product across Canada (Windshield Chip Repair). Achieved sales of $600,000, within launch period, with 520 units sold with an average of 54% GP.• Created effective marketing promotions for the Safety Glove products range ($1.5B Canadian sales potential), which resulted in 2014 Sales figures to increase by 15% to $2.05million country-wide, a record for Wurth Canada. • Successfully planned product road map, pricing matrix and marketing materials for the innovative Diamond Textured Disposable Gloves. 3 months after launch, the sales records were broken for employer for this glove. • Reinvented existing Sandpaper range which led to explosive sales of this lucrative but highly competitive range. Designed the pricing matrix, resulting in Sales for 2015 to be doubled the sales of 2014. ($500k for 2015)

Foundations Of Digital Marketing, A

Delving into the development and implementation of digital marketing strategies in business and consumer markets. Through exploration.

Foundations Of Project Management

First compulsory course of the accredited PMP designation. Acquire a high level understanding of project management through honing.

Purchasing Management Association Of Canada - Principles Of Buying

Successfully completed the "Principles of Buying" Course in the PMAC’s purchasing accreditation program (this course is now called.

Diploma, Computer Programming And Analysis

Well rounded business program with a heavy emphasis on programming. The programming courses included COBOL, SQL, “C”, and RPG II. Focus.