Cassandra Knust Email & Phone Number

Montrose, Colorado, United States

Traveling reporter, City, county, health, immigration/Hispanic community, feature and legislative news. - Managing Editor of a monthly special section.Responsibilities:- Managing Editor for the monthly special section, “Valley Health,” where I coordinate and edit content while writing a feature story each month. I work with a designer who lays out the pages and coordinate with section contributors to ensure pages are sent to press by deadline.- Co-Host of “MoTown Knows” —news panel. When hosting, I coordinate guests, speaking points and questions and relevant graphics for the live broadcast.- Form working relationships with sources and keep contacts up-to-date - Prepare stories and interview community professionals, experts, residents and city/state officials- Create bylines each week around hard news and deeper dives- Research and stay current on news and legislature- Connect with the community- Curate a company newsletter twice a week- File B-section articles and news, including Saturday community content- Assist with checking and editing pages for press layout.- Weekly COVID-19 data roundups for the Montrose community. Data collection involves regular contact with hospital, city, county and the Colorado Department of Public Health and Education for up-to-date information.- Travel as needed for Wick Communications. I reported in Arizona for two weeks and have been covering both Delta County and Montrose County in Colorado.

Montrose, Colorado, United States

Responsible for publishing content, maintaining continuity of themes, designing layout, streamlining navigation and increasing online presence to potential customers.Knowledge of search engine analytics (i.e. Google Analytics) to maximize traffic to websites.Prepared for presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.Ability to copy write and design in order to maintain/keep websites up-to-date.Strong communication skills and an up-to-date awareness of marketing techniques.Run daily and weekly website maintenance checks, including backups, optimizations, and security checks.Consulted in day-to-day operations of company events and procedures.Coordinate/communicate with outsourced marketing agency and internal marketing staff to ensure website goals and expectations are both established and met.Ability to carry the company message in a relatable, deliverable way. Generated media and copy for Instagram, as well as coordinated influencer programs.Grew Instagram by 50 percent. Work with copywriters and designers to ensure content is informative and appealing. Monitor SEO and user engagement and suggest content optimization. Design and create graphic inserts for shipments. Assist in sales side with orders and customers. Product photography for renders and social media

Supported business goals by developing public relations strategies and campaigns.Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.Prepared for presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.Initiated market research studies and analyzed findings.Trained clients in sales pitching and social media usage.Consulted in day-to-day operations of company events and procedures.Created public relations campaigns for photoshoots across social media platforms.Implemented, edited, and improved website, from layout to content.Generated media and copy for all social media platforms.

Houston, Texas Area

Coordinate and implement marketing strategies and media. Create marketing materials and correspond with leads, contacts, and contractors for company.

Houston, Texas

Marketed show and created daily copy while hosts were on air.Booked and coordinated with guests for radio show.Established relationships and consulted with sponsors, partners, and influencers to maintain marketing relations.Directed interviews for sponsors, partners, and influencers for blogs, videos, and campaigns, as well as managing content for network partners.Developed and executed plans for the full production process, from shot lists and scheduling to final editing and presenting.Evaluated and followed up on news leads and tips to develop story ideas.Advised executives on web media structure, SEO engagement and public image.Produced radio topics and fact-checking on air.Produced and manage content for website and social media.Update daily podcasts for website.Developed schedules for production, editing and duplication to ensure timely delivery.Planned video shoots in studio and remotely by managing production through all stages to completion.Collaborated with network executives to define and propel organization's mission and vision.Presented production ideas and determined creative scenarios for production and delivery.Monitored social media and online sources for industry trends.

Huntsville, Texas

Served as a liaison between team members, the community, and company headquarters.Navigated the process of a merger between two university teams and upheld community standards.Coordinated and administered monthly team meetings to ensure monthly goals were met.Grew online traffic by training new and growing existing writers.Coordinate with managing editors in headquarters, working diligently to improve team morale, numbers, and maintain top-tier status.Ensure SEO optimization for the teams’ and company’s success.Corresponded with team members to ensure goals were met by deadline.Collaborated with supervisors and peers in order to exceed task expectations. Developed and pitched stories that reflected the unique sensibilities of the KHSU network and SHSU.Marketed various teams across different social media outlets.Consistently displayed a team-oriented work ethic in order to achieve company goals.Established and coordinated professional relationships with key decision makers and influences.Demonstrated commitment to personal and company core valuesCommunicated with customers, contracts, and team members on an ongoing basis to maintain the relationship and ensure a positive experience.Scheduled and performed presentations with team members to communicate new and changing guidelines and reaffirm the complete range of benefits as an creator with Odyssey.Edited team articles weekly, as well as critiqued and encouraged writers in growth.Supplied and coached written and verbal communication skills in order to achieve maximum efficiency in the work place.Resolved problems and insured a solution was reached in various situations. Composed and condensed powerpoint presentations for meetings.

Huntsville, Tx

Initiated and conducted interviews and photography for the university newspaper and KSHU Channel 7.Operated professional camera equipment through a variety of projects, including news segments and sporting events.Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.Edited footage and photography on Adobe Premiere, Photoshop, and InDesign.Established experience in written, audio, and video production.Assessed expected technical challenges and developed proactive solutions.Conducted taped interviews to obtain information.Utilized social media outlets to connect directly with public.Interviewed guests on specific topics.Interviewed individuals by phone, video chat and in person to write stories for weekly newspaper column.Managed competing deadlines with efficiency.

Huntsville, Tx

Sam Houston State University

I edit and critique my team's weekly articles and motivate them to grow as writers. Responsibilities include working directly with the Editor-in-Chief and keeping consistent updates on our team's statistics and progress.

Huntsville, Tx

I help with Audio/Video Production, as well as social media and live streaming of services. My responsibilities include:Recording video and audio on Sundays.Handling the production of the video for YouTube and the local TV station.Syncing and editing down footage to 30-minutes, with an intro, outro and lower thirds.Helping with audio and video pages on the new website, set to launch on Sep. 1, 2017.Will be posting sermons on the website once it has launched, along with the weekly podcasts.

Shsu

University Of Texas At Dallas

Mass Communications, Broadcast Production, Junior

Activities and Societies: The Odyssey, The Film Society, National Broadcast Society

Cognitive Science And Business Administration