Cassandra Lopiccolo Email & Phone Number

Washington, Dc, Us

Washington, D.C., Us

Lead the team that manages association’s exhibit, sponsorship, advertising, and partnerships. Manage $2M budgets across all areas in business development portfolio. Create annual marketing plans across all areas managing campaigns on internal AILA platforms, HubSpot, and Feathr. Administer surveys through Survey Monkey to determine hits/misses. Making educated and researched changes based on data. Determine marketing plans and sales goals for 8-10 conferences annually. Create sponsorship packages and marketing materials for all conferences. Exceed annual revenue goals in 2023 by 87% for sponsorship and 36% for exhibits for Annual Conference. Create marketing plans for promoting conference opportunities throughout the year. Responsible for sponsored branding and floor plan assignment at conferences. Work with vendors in planning conferences such as general contractor, virtual/webcast contractor, and conference app representatives. Assign advertisement space for internal promotions at virtual conferences. Assist with organization of reception and networking events.Strengthen relationships with current partners, while pursuing prospective new partnerships. Create marketing plans and annual revenue goals for each partnership. Exceeded annual revenue goal for partnerships in 2022 by 25.9% and 12.7% in 2021. Work with partners to create new marketing materials. Recommend promotional opportunities based on partnerships target audience. Work cross departmentally to determine advertising opportunities across association's website, newsletter, and affiliated websites. Approve advertising schedule for emails, newsletter, and website homepage. Exceed annual revenue goal for advertising by 15.6% in 2022 and 6.7% in 2021. Create Media Kit that is distributed to promote opportunities, packages, and pricing for advertising.

Fairmont, Wv, Us

Organize and manage on-site Annual Conference & Expo 700-800 domestic and international attendees. Serve as primary contact for Annual Conference & Expo exhibitors and sponsors, generating over $130,000 in exhibit and sponsorship sales. Source advertisers for website and digital publications, generating $40,000 in sales exceeding annual budget three consecutive years. Coordinate with internal and external event management vendors. Coordinate, schedule and assign speakers for presentations at events. Utilize InDesign and Photoshop to create marketing materials for association to create videos, banner advertisements, brochures, graphics, Media Kits, and event prospectuses. Assisted with association rebranding initiative alongside Executive Committee and Board of Directors. Managed and developed associations social media presence and content on LinkedIn and Twitter.

Fairmont, Wv, Us

Process applications, renewals, payments and terminate expired memberships. Write press releases for Annual Conference & Expo. Assist with creating marketing plans for conferences and networking events. Managed content writing and advertisement placements on association website.

Fairmont, Wv, Us

Worked to review the associations LinkedIn and Facebook account. Created recommended practice and strategy for future social media accounts. Provided editorial assistance review for the 6th edition Skills and Knowledge of the Engineering Industry textbook, Source Magazine, and Cost Engineering Journal.

Carmel, Indiana, Us

Supervise housing for 35 individuals on-campus. Submit payroll for chapter employees including chef and housekeeping. Handle disciplinary action and enforce national rules and housing standards. Serve as liaison for Nationals Housing Corporation on in-house matters.

Morgantown, West Virginia, Us

Conduct interviews and research for articles. Write content for CPASS Alumni Relations eNews blog. Upload content using SLATE programming.