Cassandra Marshall personal email
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With a strong background in marketing and branding, I offer excellent competencies in developing branding, marketing and advertising strategies, mentoring teams, implementing performance-oriented cultures and improving productivity. Additionally, I am adept at streamlining processes/workflows, creating/executing online/offline marketing plans and overseeing HR, payroll, accounting as well as finance for achieving organisational results.Throughout my tenure, I have given the highest priority to developing new products for existing markets and new markets for existing products. To that extent, I have delivered successful marketing and promotional campaigns across the digital, audio-visual and print media. I am adept at analysing the results of these campaigns and recommending course corrections to enhance the effectiveness of these plans. Furthermore, as a team leader, I have formulated critical performance areas and goals for the team to achieve.Setting clear expectations, I have defined the office environment, ensuring compliance with existing laws and regulations. I am well-versed in interviewing, hiring and training new staff, in addition to forecasting budgets for implementing marketing activities/campaigns. Additionally, I have developed strong and healthy relationships with internal and external stakeholders to define growth strategies, deploy online booking engines and rebuilding/re branding websites for increasing revenues.
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General ManagerQut Guild Aug 2021 - PresentBrisbane, Queensland, Australia -
Product & Marketing ManagerOmniche Holidays Jan 2014 - Nov 2021Brisbane, AustraliaManaged a team of four direct reports and a portfolio of 11 South Pacific destinationsKey Achievements• Built and developed new products for the existing destinations, in line with the company’s strategy to improve sales from existing destinations• Generated additional revenues by identifying new opportunities across new destinations• Revamped and optimised the mobile/desktop website to reach out to more clients/month while deploying the organisation’s social media… Show more Managed a team of four direct reports and a portfolio of 11 South Pacific destinationsKey Achievements• Built and developed new products for the existing destinations, in line with the company’s strategy to improve sales from existing destinations• Generated additional revenues by identifying new opportunities across new destinations• Revamped and optimised the mobile/desktop website to reach out to more clients/month while deploying the organisation’s social media strategy• Implemented an online booking engine to assist clients in planning bespoke trips, improving customer satisfaction• Created and administered training programs to the reservation and sales teams across all product portfolios, resulting in enhancing salesKey Responsibilities • Delivered successful marketing campaigns across the digital, print, social media and TV while overseeing content creation and SEO/SEM development• Managed several marketing campaigns and projects while adhering to the company’s business strategy• Created and controlled the distribution of marketing collateral through various product channels• Analysed and presented sales figures, trends and performance of products as well as marketing activities to the Managing Director and General Manager• Carried out market research studies to assess product performance, analyse consumer behaviour and respond proactively to forecast future trends and customer tastes• Mentored and coached a team of Product Coordinators, implementing performance-oriented cultures to improve team productivity and efficiency• Interviewed and hired new talent into the product team, in addition to taking on the role of Acting General Manager during periods of leave• Represented the Product Department in discussions with Senior Management• Organised fortnightly departmental meetings to assess the performance of products and carry out general accounting for cooperative marketing campaigns Show less -
General ManagerOmniche Holidays May 2016 - Sep 2019Brisbane, AustraliaLead a team of three direct reports and 23 indirect reports for managing the sales, marketing and overall business operations of Omniche Holidays, Spacifica Travel, Crest Apartments, Crest Auto Rentals and Aarta Orn Tours.Key Achievements• Increased sales Y-o-Y by leveraging revenue generation opportunities• Exceeded monthly sales targets by maintaining sales volumes • Implemented a customer-focused and performance-oriented culture to improve the team’s… Show more Lead a team of three direct reports and 23 indirect reports for managing the sales, marketing and overall business operations of Omniche Holidays, Spacifica Travel, Crest Apartments, Crest Auto Rentals and Aarta Orn Tours.Key Achievements• Increased sales Y-o-Y by leveraging revenue generation opportunities• Exceeded monthly sales targets by maintaining sales volumes • Implemented a customer-focused and performance-oriented culture to improve the team’s productivity• Developed and deployed innovative HR strategies and training programs to achieve an improvement in employee turnover rates• Created and executed marketing strategies and product promotional campaigns • Oversaw an annual budget for managing sales, marketing, operations, HR, finance and advertising of the entire group• Streamlined processes and company procedures to enhance employee satisfaction levels • Deployed an online booking engine and rebranded/rebuilt the website to achieve an increase of the revenues through digital channels Key Responsibilities • Set clear expectations and high-professional standards for defining the overall organisational culture and office environment• Critically analyse past financial data to identify areas of improvement• Ensure the compliance of workplace policies and procedures with existing laws and legislation• Interview, hire, mentor and coach new staff, in addition to delivering ongoing training for the existing team members• Liaise with industry, tourism bodies and suppliers to build secure relationships• Coordinate with the Managing Director for creating/implementing growth strategies across all SBUs• Collaborate with the team to formulate key performance areas and goals for the direct reports and contractors• Forecast budgets for executing marketing activities and campaigns across print, TV and online channels Show less -
Product & Marketing ExecutiveOmniche Holidays May 2011 - Dec 2013Brisbane Area, AustraliaKey Achievements• Liaised with key stakeholders to execute tactical marketing activities, achieving growth in press, magazine, online, billboard and cinema advertising• Raised funds from suppliers, airlines and tourism bodies for executing joint tactical marketing campaigns in the news, magazine and online space• Developed sales tools and collateral for improving the effectiveness of promotional campaigns by at least 15%• Created and managed social media strategies on… Show more Key Achievements• Liaised with key stakeholders to execute tactical marketing activities, achieving growth in press, magazine, online, billboard and cinema advertising• Raised funds from suppliers, airlines and tourism bodies for executing joint tactical marketing campaigns in the news, magazine and online space• Developed sales tools and collateral for improving the effectiveness of promotional campaigns by at least 15%• Created and managed social media strategies on Facebook/Instagram and email marketing campaigns, reaching over 500K potential customers per monthKey Responsibilities • Assisted the Product and Marketing Manager with the development, implementation and management of strategic marketing campaigns• Researched and directed the development of creative and competitive website material for all destinations• Designed and approved flyers for distribution through various channels• Supported the end-to-end process of developing new products and new markets for existing products• Represented Omniche Holidays at numerous international conferences, including Tok-Tok and BFTE Fiji for negotiating preferred agreements, arranging coop funding and signing exclusive marketing/sales deals • Assessed and reported the progress of marketing campaigns to senior management• As an expert analysed competitor products and campaigns for creating appropriate changes to the current marketing/promotional strategies Show less
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Travel ConsultantSta Travel Jan 2007 - Dec 2008Sydney, AustraliaDuties Include:• Create exciting, multifaceted travel itineraries for both domestic and international travellers. • Proactively prepare and achieve revenue based targets. • Create sales and marketing opportunities based on current and emerging trends, overseas currencies and clients’ demographic profiles.• Professionally representing STA Travel on domestic and international assignments. • Keep abreast of international and domestic destinations’ news and current… Show more Duties Include:• Create exciting, multifaceted travel itineraries for both domestic and international travellers. • Proactively prepare and achieve revenue based targets. • Create sales and marketing opportunities based on current and emerging trends, overseas currencies and clients’ demographic profiles.• Professionally representing STA Travel on domestic and international assignments. • Keep abreast of international and domestic destinations’ news and current affairs.• Plan, prepare and deliver marketing presentations for international clients.• Handling customer conflicts and complaints. Show less
Cassandra Marshall Skills
Cassandra Marshall Education Details
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Education -
Universitat De BarcelonaInternational Business -
Southern Cross UniversityInternational Business / Marketing -
University Of LincolnBusiness Administration And Management, General -
Marketing/Marketing Management, General
Frequently Asked Questions about Cassandra Marshall
What company does Cassandra Marshall work for?
Cassandra Marshall works for Qut Guild
What is Cassandra Marshall's role at the current company?
Cassandra Marshall's current role is General Manager QUT Student Guild.
What is Cassandra Marshall's email address?
Cassandra Marshall's email address is ca****@****ail.com
What is Cassandra Marshall's direct phone number?
Cassandra Marshall's direct phone number is 134756*****
What schools did Cassandra Marshall attend?
Cassandra Marshall attended Queensland University Of Technology, Universitat De Barcelona, Southern Cross University, University Of Lincoln, Griffith University.
What skills is Cassandra Marshall known for?
Cassandra Marshall has skills like Tourism, Marketing Strategy, Marketing, Online Marketing, Online Advertising, Marketing Communications, Email Marketing, Product Marketing, Social Media Marketing, Direct Marketing, Hospitality Industry, Management.
Who are Cassandra Marshall's colleagues?
Cassandra Marshall's colleagues are Sandrine Gallagher, Usama Shafiq, Mohamed Splimain, Harley Manley, Nicola Lafferty, Sarojini Gaundar, Celeste Muller.
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