Cassandra Moseng Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

• Craft and execute strategic media plans, backed by data and consumer insights, and while communicating impact through engaging presentations • Cultivate strong relationships with clients by understanding their business, defining clear objectives, and developing effective communication strategies • Forge relationships with media partners and evaluate RFP's to create recommendations aligned with client objectives• Leverage industry research and consumer insights to develop rich audience insights to guide plan strategies• Client: The Boca Raton Resort + Club

Minneapolis, Mn, Us

• Lead, strategized, and optimized paid social campaigns on Meta, Pinterest, TikTok, and Twitter leveraging in-depth knowledge of each platform to drive performance and deliver strong results• Evaluated social plan results consistently against key performance indicators, while providing insightful monthly campaign analysis and recommendations for optimization to clients• Developed media plan budgets to inform budget allocations, including development and execution of social specific test budgets• Conducted comprehensive competitive and social audits to inform campaign strategy• Clients: Jack Link's, Lorissa's Kitchen, Cooper Tires, and Hotwire

Minneapolis, Mn, Us

• Planned, executed and managed media flowchart and budgets• Developed relationships and communicated with local publications

Plymouth, Mn, Us

Minneapolis, Minnesota, Us

• Coordinated media buying and managed overall budgets for local Minnesota clients• Ordered digital, print, and out-of-home placements in Strata • Initiated and crafted presentations for audience segmentation and data summary reports• Maintain vendor relationships and manage overall budgets• RFP response for potential new business clients• Clients: Minnesota Department of Health, MNsure, DMC, Minnesota Zoo

• Formulated a media strategy and plan for Adobe Experience Cloud, our business to business client

Minneapolis, Minnesota, Us

• Generated organic content for Instagram, Twitter, Facebook, and LinkedIn to market events, news, and information about the group• Launched and presented new media strategies to clients• Constructed a social media brief to understand the audience and create a content strategy

Minneapolis, Minnesota, Us

• Oversaw and orchestrated all of Ad Club by running the meetings, actively searching for speakers, scheduling tours, and ensuring the executive board is fulfilling their roles

Minneapolis And St. Paul, Minnesota, Us

• Developed a holistic social strategy for the University of Minnesota Instagram• Coordinated with vendors and partners for the Minnesota State Fair and Rock the Garden events• Managed the University of Minnesota's branding email inbox to ensure the guidelines are being upkept

Minneapolis, Mn, Us

• Maintained and grew relationships with Minneapolis agencies to ensure sponsorships and representatives for the biggest Ad2 event of the year• Constructed a framework for future Account Management Leads and Interns to simplify the timeline on the outreach of potential sponsors

Minneapolis, Mn, Us

• Became subject matter expert regarding SEO, email marketing campaigns, and Facebook• Obtained written communication skills for SEO blogs, email marketing campaigns and social media posts

Minneapolis, Minnesota, Us

• Created and implemented platform-specific content for social accounts, such as Facebook, Instagram, and LinkedIn• Analyzed social post insights such as engagement and likes to help gauge relevancy for future content, which increased followers on all social platforms by 7% and engagement by 5%

• Initiated media activation for the Diamond Awards Event on Facebook• Responsible for vendor research, invoice management, and vendor communications

Minneapolis, Minnesota, Us

• Increased brand awareness and engagement via social media and guerilla marketing

Minneapolis, Minnesota, Us

Rutherford, New Jersey, Us