· Manage the key business inputs of product assortment, selection and price to achieve sales and margin targets for retail and wholesale accounts in the LATAM region· Inventory analysis and turnover· Sales forecasting ensuring profitability of product lines· Develop and improve relations with vendors· Conduct product training for store employees in order to maximize awareness of the season’s collection and trends· Attend product shows and keep up-to-date on current and future trends· Work closely with all departments to ensure optimal flow of inventory and communications

· Led the demand plan, budget and buying for handbags, accesories and kids categories· Managed multiple tasks and met deadlines while remaining flexible to change priorities· Reviewed product and offered direction in order to ensure proper distribution and allocation of product· Attended product shows and kept up-to-date on current and future trendsAchievements: Optimized inventories. +49% revenue growth in kids category consecutively for 2011 and 2012

· Developed seasonal buying plans for all women’s categories and allocated inventory in 33 retail stores in the LATAM region· Managed the entire buying process from briefing to order entry· Managed, updated and reviewed open-to-buy (OTB)· Presented seasonal collections to wholesale accounts

· Conceptualized, developed and executed advertising campaigns and branding· Desgined & developed websites and presentations· Oversaw production and Graphic Design· Coordinated media placementClients: Atlantis - Paradise Island, Butterfield Bank, Caledonian Bank, Caribbean Yellow Pages, Executive Flyer, Remax Partners - Cayman, Digicel