Cassandra Primiani Email and Phone Number

- Develop and oversee marketing and communication strategies for all buildings managed by BUSAC Real Estate (Canada), and assist JEMB Realty (USA) with their portfolio.- Lead all marketing and communication initiatives for Place Dupuis, a service mall in Downtown East with three office towers, retail spaces, and a food court, as well as 1200 McGill College. Oversee branding, social media, and tenant/customer events, ensuring cohesive visual and digital messaging to drive foot traffic and enhance engagement.- Create and manage the annual marketing plan, budget, and calendar for all Canadian buildings.- Collaborate closely with leasing and operations teams to market office, retail spaces, and development projects.- Ensure brand consistency across platforms while staying updated on market trends and best practices.- Produce high-quality marketing materials, including presentations, promotional videos, and social media content.- Manage vendor relationships in Canada and the USA.- Set and achieve goals by analyzing digital metrics to measure performance and optimize strategies.

- Developed and implemented marketing initiatives and activities that promoted the JLL brand and the Team’s listings & services- Responsible for the creation of property flyers, postcards, online postings, quarterly e-mail publications and weekly e-mail campaigns, client pitches & presentations.- Managed the team's proprietary website including Google Analytics, Google ads, SEO and reporting- Created digital content and manage the team’s social media accounts & ads (LinkedIn & Instagram)- Coordinated and managed photography/videography footage for content creation- Developed & implemented the annual marketing budget for the Team and identify areas of improvement- Responsible for all event planning including budgeting, on-site management, selection of suppliers and caterers, invitation creation and distribution, preparation of marketing materials.

Marketing- Marketing Coordinator to a top commercial real-estate team in Canada- Responsible for the creation of property flyers, postcards, online postings, monthly e-mail publications and weekly e-mail campaigns, client pitches & presentations, market surveys and client tour books- Managed the team's proprietary website including invoicing and accounting, updating advertising spaces and providing monthly Google Analytics reports to advertising clients- Responded to client and broker inquiries and questions via email and telephone- Assisted in bi-weekly marketing team meetings with all marketing and administrative staff members- Worked with the marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks- Collected data to assess the impact of marketing activities & update the marketing team Events- Worked with manager/director to discuss event budgets and planning for internal events- Prepared budgets and provide event briefings to clients for event campaigns- Assessed sponsorship and partnership opportunities- Coordination and on-site management of all events including selection of suppliers and caterers, invitation creation and distribution, preparation of marketing materials - Created and manage outbound event promotion campaign including follow-up

- Processed small business legal documentation for all branches in Quebec by ensuring that forms maintain the Bank’s priority/interest when issuing loans/credits- Registered securities with the Quebec government (as collateral to loans)- Coordinated with insurance brokers and other Scotiabank departments in order to maintain the Bank’s priority interest in the customer’s assets held as collateral- Project Coordinator: Was assigned special projects for Private Client groups; processed loan/credit documentation for high-profile clients with greater/unique monetary demands - Responsible for investigating complex customer files to prevent loss of the Bank’s assets