Cassandra Robson Email & Phone Number

Fortitude Valley Qld

Responsible for the overall sales and marketing strategy for the Village Retirement Group, including brand identity development, website design and development, media and print publication planning, event management and integrated campaign development, execution, and management.

Brisbane, Australia

Established in 2008 and located in Brisbane, Cassae Designs is a web design and development and digital marketing agency focusing on building brand awareness through a diverse range of online channels for small/medium businesses.

Brisbane, Queensland, Australia

A newly created postiion at Key Assets, responsible for the development andimplementation of the national strategic marketing objectives and plan, with a focus on the nationalrecruitment journey of new foster carers and Key Assets Australia brand awareness.Oversee marketing activities in a variety of areas of our company, combining strategy, leadership,and operational flexibility.

Brisbane, Australia

Develop, coordinate and oversee marketing activities, campaigns and strategies that align with the Bartons Business strategies with the goal of maximising Bartons impact within their set PMA as the destination to visit when purchasing or servicing a new / used vehicle. Develop, oversee and implement marketing strategies that align with Bartons Values as well as monitoring trends that indicate innovative ways increase profit and/or be recognised in the market. Ensure that all managers have the resources they need to achieve their targets and notify them on how our marketing strategies are assisting them. Assist the Customer Relations Manager / Service Department / Sales Departments implement and drive the use of the internal CRM System as a means of engagement through developed campaign strategies including social media, EDM campaigns, Google Adword Campaigns & Sale Promotions

Brisbane, Australia

Working with Sales Managers, General Managers and Dealer Principal, I was responsible for scheduling all digital activities including: • AdWord Campaigns, EDMs, Social Media Campaigns and more• Website maintenance ensuring all 11 websites are up to date daily with promotional material• Management of Google Plus pages• Communication of all dealership activities and working closely with third party suppliers• Lead, motivate and coach Junior Digital Intern

Brisbane, Australia

Working part time in a newly created position while Studying a Diploma of Graphic Design / Multimedia my position at Hawk Integrated Systems was to provide my allocated Clients with a single point of contact for all non-technical Information Technology enquiries. This included:Identifying opportunities to cross sell / up sell software, services and hardware to existing low-value clients.Management of relationships with key client contacts in mining industry, hospitality and recruitment industries.Preparing monthly reports for each client outlining their use of HAWK’s services and identifying any issues and sales opportunities.Maintained up-to-date knowledge of products across multiple communication vendors (Optus, Blackberry, Zultys, Cisco).Training of new Business Services Representatives as the business grew.

Brisbane, Australia

(6 month contract) Providing all administration support for Brisbane and Sunshine Coast Representative teams and assist in the coordination of on and off premise promotional roll out campaigns.

Brisbane, Australia

I was responsible for the introduction of the MINI brand to the BMW group in into the Motorline group which resulted in building my department to become one of the leading dealerships in Australia for MINI brand sales.Consistently exceeded sales budget, earning the position of 2nd top salesperson for MINI in Australia.Built a relationship with Place Real Estate agents who subsequently became a leading key accountUsed innovative marketing strategies to build and maintain a new client database.Conducted marketing activities for MINI Vehicles and lifestyle products in conjunction with the Marketing Manager

Brisbane Australia

Vehicle & LifeStyle Accessory Manager 1999-2001Marketing Assistant 1997 - 1999Service Receptionist 1996 - 1997Maximised sales opportunities within the new and used vehicle sales departments to meet or exceed sales targets.Generated sales leads through marketing campaigns and day-today liaison with clients and sales consultants. Coordinated product launches, off-site displays, staff functions and corporate trade displays. Developed and maintained client database

Professional Diploma Digital Marketing, Digital Marketing

Graphic Design, Diploma With Distinctions And Credits

Education record