Creative leadershipCopywriting (scripts, website copy, digital ads, packaging, emails, collateral, etc.)Branding and brand architectureStrategic messaging Audience discovery and developmentMarketing tactics Website content strategy & SEOSocial media content and strategy Creative concepting (television, radio, digital commercials, etc.)

Responsible for company re-branding, social media strategy, audience development and messaging, product ideation/development, content creation and ideation

Responsible for conceptual development and copy deliverables, including online and print advertising, emails, catalog pages, packaging, apparel, and other customer touchpoints. At a strategic level these responsibilities include creating strategy, project and creative briefs; communicating and translating creative concepts across diverse media and projects for teams; working within team structures to maintain the integrity of the brand in look, voice and ethos; gut-checking project integrity against input parameters and requirements; keeping an eye to strategy as projects build and move along, always keeping the end consumer at the center of everything we do; serving as key Voice of Brand advocate across key projects; aiding in the development of new brand concepts

Responsible for developing marketing strategy for All Access (subscription content service) including promotional videos and scripting, emails, display ads, and social media. Analyze customer data to recommend and enforce content creation strategy for All Access. Oversee design and messaging of All Access sales pages and ads.

Led team in creation of content app, from ideation to completionLead writer and editor of site, app, and social copyPart of small team dedicated to brand and product developmentVideo content director

Led department-wide focus on women's content Wrote over 150 articles varying in topic, length, and audience. Some of which have garnered over 200,000 unique site visitorsEdited content for style, grammar, organization, voice, and clarityCoordianted and led web designers, coders, and editors for special projectsResponsible for working with a stable of contributing authors while ensuring a quality productCollaborated with writers and vendors to create unique, sponsored content