Cassandra Wigmore Email & Phone Number

Us, Canada, Uk, Japan, France, Switzerland, Singapore, Germany, India, China, Us

Zifo helps science-driven organizations innovate for a better future through our full range of specialist scientific informatics services. If your company has Laboratory/R&D, Manufacturing or Clinical Trial operations and strives to push boundaries, our informatics services are designed for you. We deliver a full range of services including Digital Transformation Coaching, Business Analysis, Program & Project Management, Managed Services, Validation, and Custom Development & Integrations.These services are supported by specialist expertise in Chem & Bioinformatics, Data Science, Cloud, HPC, Instrument Data, MultiOmics, Data Modeling, Semantics, and AI&ML. We speak the language of science and technology and support our customers and partners to discover, develop, manufacture and test products and solutions that support global health and wellbeing. Contact us at info@zifornd.com.

New York, Ny, Us

I partnered with pharma companies to help them accelerate biomarker discovery, target validation, new indication search, pathways, drug repurpose, and ultimately make more accurate decisions at the early and clinical study stages of drug development. I introduced enterprise software for transcriptomics and in-house data curation capabilities for disease-specific Atlas Construction.

Basel, Ch

As a global Account Executive, I built solid partnerships with top 50 biopharma and emerging biotechs across Life Sciences R&D, leading to pilot and licensing of Genedata Expressionist enterprise software for biotherapeutics characterization by mass spectrometry. As a Marketing specialist, attended global conferences and events, identified client bottlenecks to provide real-time, customer-focused solutions for data digitalization, automation and harmonization. Organized product user meetings and raised brand awareness through case studies, customer webinars and social media.

Waterloo, Ontario, Ca

Surpassed global sales targets and set highest company sales record annually over 12 years for PEAKS de novo software in pharma, government, and academic accounts. Used in-depth knowledge of proteomics and branding, along with a very dedicated, supportive team, grew PEAKS de novo software brand to recognition as industry gold standard. Attended global conferences for business development and branding. Hosted worldwide software training and user meetings. Managed global resellers including instrument vendors Thermo Fisher, Bruker, Agilent, etc. securing additional annual revenue. Developed sales and marketing strategy that motivated research, engineering, marketing and sales teams to exceed targets year-on-year. Played an active role in talent recruitment. Trained and managed sales team. Directed multiple, successful product launches and increased brand awareness through marketing materials, website enhancement, etc. booth attendance increased by 200% in subsequent years.

Ca

Managed Marketing (ads, tradeshows, PR) with $1 million budget for thermo-conductivity instrument to multiple horizontals. Negotiated/closed OEM with PerkinElmer, Japanese and other resellers. Hired/trained staff, wrote ad copy, R&D 100 award, press releases, and web content.

Tokyo, Jp

Master Of Science

Bachelor Of Education (B.Ed.), Grade 12 Economics And Elementary

Certificate, French

Bachelor Of Business Administration (B.B.A.), Economics Major