-Spearheaded content & SEO strategy-Achieved a 4% conversion rate on Goodcover’s blog through successful content strategy-Secured top 10 - 15 Google ranking for strategic and competitive search terms-Conducted Member interviews to build messaging frameworks-Used AI-powered tools to streamline editing & content creation process, resulting in increased efficiency

-Developed messaging framework for SaaS product-Developed value propositions and messaging for key buyer personas-Collaborated with external agency to provide narrative framework for Global Demand Gen team

-Drove strategic efforts across earned and owned media, overseeing a $500K yearly budget, team of 3, and one agency-Developed messaging framework for three product launches: Evite Pro (B2B), text message invitations, and Virtual Party (COVID-19 pivot)-Used proprietary data to find newsworthy trends in event planning, such as the growing popularity of Galentine's Day (covered in USA Today) or drive-up birthday parades during the COVID-19 pandemic (covered in TechCrunch)-Went viral - sparked a nationwide conversation on friendship, garnering attention via print and broadcast media-Primary partner for sales enablement and team-integrated marketing projects-Delivered monthly reporting on the state of PR, social, and influencer programs

-Oversaw yearly marketing roadmap.-Implemented first-ever crisis communications plan.-Led team while Director was on maternity leave-Managed digital marketing and earned media projects. -Discovered and onboarded agency of record.

-Oversaw and mentored social media coordinator and influencer marketing specialists. -Owned on-site marketing and partnered with sales to deliver best-in-class marketing campaigns with partners such as Taylor Swift.-Crafted and refined compelling press releases that effectively communicated key messages and generated positive media coverage.

-Acted as the marketing team's primary liaison, ensuring seamless communication and coordination.-Developed strategic messaging frameworks and collaborated with agency of record on news stories -Led the creation and execution of annual marketing roadmaps, aligning initiatives with overall business objectives.

Created and maintained Evite's social media accounts. Responded to customer requests.

First point of contact on the marketing team. SEO copywriting, social media management, and marketing calendar owner.