GoGo helps older adults live independently in their home for as long as possible. By working directly with on-demand services, GoGo manages the mobility, meals, groceries and more of their clients. GoGo’s “GoGoGuardian” system helps protect clients living with cognitive, visual, physical or dexterous impairments to ensure a safe, reliable and affordable independence. Built in 2015 as demanded by the CEO’s grandmother, GoGo is now relied upon by hundreds of thousands of older adults throughout the United States & Canada.• Revamped the organization's brand identity and collateral after market research, including a modern website and CMS platform that met design standards for our audience, had 4x more content and reduced load times by 90%.• Developed and executed a successful virtual community events program that resulted in increased customer retention, 50% increase in service utilization, and 20% more profit.• Collaborated with sales to develop marketing strategies for our enterprise solution, creating persuasive collateral.• Streamlined the brochure vendor process, reducing turnaround time by 60%, which increased activation.• Created editorial calendar, increasing engagement and organic reach by 100% through social media management• Managed a comprehensive public relations media strategy, resulting in coverage in publications, like The Economist• Led a reputation management response program that resulted in a BBB grade improvement from F to A+.• Implemented SEO techniques to improve search engine analytics, resulting in a 50% increase in 1st page rankings.

• Launched the 1st public awareness advertising campaign about ageism by a U.S. city on tight marketing budget.• Rebranded the city agency from the Commission on Affairs of the Elderly to the new Age Strong Commission.• Led creative direction and advertising on AARP’s state-wide digital media campaign to reduce social isolation.• Created a city-wide benefits advocacy campaign to reduce stigma and increase financial security for residents.• Served as Editor-in-Chief for Boston Seniority Magazine, writing, editing, photographing and designing with Canva, and the Adobe Creative Suite (InDesign and Photoshop). Circulation of 15k, 10x/year to 300+ sites across the city.• Developed and implemented the Commission’s communication strategies, media relations, and brand awareness of its programs and priorities to the 100,000+ older constituents, while supervising our deadline-driven team• Collaborated with city leaders to leverage important industry and public policy trends within the aging field.•Increased and managed the Commission’s presence on social media by overseeing the development of all print communications including marketing, collateral materials and electronic communications..•Served as a spokesperson and lead point person on media interactions•Prioritized media opportunities and prepared talking points and other supporting materials.•Actively engaged, cultivated and managed press relationships to ensure coverage of the Commission programs, special events, public announcements, aging issues, and other projects.•Managed the Commission’s outreach and education including television, radio, and print opportunities.•Worked with the City’s web team and oversees website content related to the Commission and/or older adults.•Supervised and oversee the day-day activities of the Communications Unit promoting a team environment.•Managed the communication team to support the development and execution of communication strategies.

•Conceived, project managed, and implemented innovative marketing communications campaigns (like "Have It All at UMass Boston") to increase awareness for our brand identity and drive admissions for undergraduate students. • Collaborated on mobile responsive CMS and web architecture for Admissions, bringing website into accessibility compliance.• Developed and executed communication strategies that successfully delivered recruitment information and key messages.• Managed web content and communications materials for Admissions, Financial Aid, and Registrar's office.• Led multiple hiring search committees for new roles in the department.

• Created market-specific content tools to support 50 branch locations in 7+ states across the country.• Led the production of a new video library, from scripting and production, to wireframes, design, and User Testing.• Managed agency and vendor partners on content including print advertising, digital media, and video production.• Developed company intranet, determining success requirements and managing internal communications.• Launched, and evaluated caregiver affinity program, to recognize thousands of caregivers across the nation.• Fostered thought leadership through social media management, email marketing, stories, and blogs via CMS Manage brand guidelines, content, tone, photography and collateral• Led content creation and strategy, maintaining editorial calendar for e-newsletter, PR, web, blog and social properties• Wrote and photographed for caregiving stories, including landing a cover story in an advocate magazine• Fostered thought leadership through company blog, ghost writing more than 65 blog articles• Built Facebook community from under 100 Likes to nearly 2,000 Likes in under 2 years• Designed and distributed print and e-newsletters to families and professionals, opened by 1,000 people each month• Produced video content, creating over 60 videos that feature caregivers sharing life lessons and expertise• Designed, launched and evaluated first company-wide caregiver recognition program, to support 2,000 + caregivers• Archived photography and stories for future use and news article opportunities• Participated in ongoing review of content performance metrics • Cultivated staff engagement through internal communications, including a bi-weekly CEO Message• Regularly visited and supported branch locations across the country in seven states

In My Day is a local Boston startup dedicated to recording and preserving older adults stories. I create books and video packages as tangible, family heirlooms. Our mission is to preserve the lessons of our aging relatives, so that future generations may know and feel connected to their stories.• I am responsible for all areas of the business, including interviewing, recording, editing, design, accounting, marketing and outreach.• The business has been featured in the Boston Globe, Boston Innovation, Boston Seniority Magazine and the Danbury News-Times.•In May 2011, In My Day won 2nd place in Emerson College's Entrepreneurship Expo, receiving $5,000 in startup funding.

Congregation Mishkan Tefila is the oldest conservative synagogue in New England. The nonprofit includes a library, museum, pre-school, and hebrew school, offering programs and services to 500+ families.• Supported the Executive Director in capacities that range from workflow improvements, technology solutions, and facility management• Managed website, updated blog posts, and populates online calendars • Designed flyers and promotional materials for events attracting local and national attention• Implemented and monitored print advertising campaigns • Maintained relationships with vendors, local law enforcement, news outlets, advertisers, and partners• Created and managed Constant Contact newsletters• Led event planning for in-house events

Boston Seniority Magazine covers news and feature stories relevant to Boston seniors.• Pitched my own stories since 2009• Wrote feature stories about community award recipients and accomplished artists• Wrote opinion pieces on the value of preserving senior stories• Created a series about the relationships between senior companions and their clients

ECJOURNO represents the first class in the nation to publish student work on an iPad interactive magazine application. The theme of the magazine is craftsmanship in Massachusetts. Mu section featured master bookbinders.• Pitched the interactive story idea on Boston's book-builders• Interviewed and recorded over 10 hand book binders, conservators and business people• Created 5 short feature stories on the art of book building• Designed 9 pages, featuring our own photography from the interviews• Edited interactive elements such as photo slide shows, overlays and videos

The Writing and Academic Resource Center offers writing assistance to Emerson students.• Answered phone calls• Greeted visitors• Scheduled appointments for Directors of the Center• Maintained filing system

Ethos is a private, non-profit organization dedicated to promoting independence, dignity and well-being among the elderly and disabled.• Created a six-part series, profiling the relationships between senior companions and their clients, which ran in 2011• Coordinated all interviews with sources• Served as liaison between Ethos and Boston's Elderly Commission• Contributed photography for each story

Yesodot is a program that provides a varied menu of services and programs to families whose loved ones have developmental, physical, learning, or other disabilities. • Wrote and edited website copy• Developed a filing system for the nonprofit• Researched disability services for outreach materials• Created membership newsletters and email lists

JVS empowers individuals from diverse communities to find employment and build careers. • Developed an English curriculum for immigrants• Taught a small group of Chinese women basic English• Coached refugees who were looking to find better employment

House to Haven Redesign is a local startup company that provides affordable solutions for reworking your space. • Designed company mission statement/goals• Researched prospective target market• Proposed social media campaign

The Alzheimer's Association is the leading, global voluntary health organization in Alzheimer's care and support, and the largest private, nonprofit funder of Alzheimer's research.• Wrote and submitted press released to MA newspapers• Researched and contacted website resources to increase Association's website hits • Packaged press kits• Wrote instructions for organization exhibits• Photographed events

Emerson's Advertising class assigns real companies to student ad agencies. My client was the American Red Cross. • Developed a comprehensive advertising campaign focused on addressing one goal: increasing volunteers • Researched the organization's values and garnered new insights about its target market• Oversaw all creative copy and designs• Wrote, recorded and directed a mock commercial spot• Presented the group's findings to the local chapter of ARC

This Emerson College publication fosters cross-cultural collaboration. Stories included:•Cover story on a racial targeting on campus•Q&A with a Saudi Arabian artist/doctor•Q&A with independent film director

Based in Connecticut, this biweekly trilingual publication covers news on a local, state, and national level. • Wrote news/features about the immigrant community in Danbury, CT• Interviewed everyone from government officials to local business owners• Wrote a cover story on home foreclosures from the immigrant perspective, which was printed in English, Spanish and Portuguese.

Published in July 2009, this book is about a young, deaf girl who is passionate about ballet.• Brainstormed ideas for story development• Line edited for content, tone and consistency