Cassandra Miller (Boland) Email and Phone Number
Graduating from Ryerson University in Toronto, Canada, with an English minor and BA(hons) in Media Communications, I have applied my strategic and creative marketing knowledge and practical experience to agencies such as McCann Canada, and brands - Sony Music Entertainment, The United Nations, Sport Chek, Atmosphere, Mark’s, Urban Adventures, WestJet, and The Clover School. Studying in Calgary, Toronto, and Edinburgh, with internship placements in Calgary, Toronto, and New York City, I have gained a variety of career and interpersonal skills that are extremely valuable and respected in the workplace. Over the years, I have discovered that my passions in this line of work were indeed communications, interconnectivity, and education. With this in mind, I transitioned my career from marketing to the field of education, and graduated with a honours degree from the Education program at the University of Calgary. My pedagogy aligns with broadening our understanding and compassion for Indigenous Ways of Knowing, social-emotional learning, and differentiated interdisciplinary exploration.
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Elementary School TeacherCalgary Board Of Education Jan 2023 - PresentCalgary, Alberta, Canada -
Substitute TeacherCalgary Board Of Education Sep 2022 - PresentCalgary, Alberta, Canada -
Elementary School Teacher | Briar Hill SchoolCalgary Board Of Education Oct 2021 - Sep 2022Calgary, Alberta, Canada -
Elementary EducatorWestmount Charter School Society Apr 2021 - Jan 2023Calgary, Alberta, CanadaGuest Teacher for the Elementary Campus teaching grade K-4. -
Special Project ManagerThe Clover School (Formerly Forest Hill Montessori School) Jun 2020 - Jul 2021 -
Marketing Manager & Key HolderThe Livery Shop Nov 2018 - Dec 2019Calgary, Alberta, Canada
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Retail Marketing AdvisorWestjet Apr 2018 - Oct 2018Calgary, Canada Area -
Promotions And Sponsorship SpecialistMark'S Mar 2017 - Apr 2018Calgary, Canada AreaBy working closely with agencies and internal partners, I oversaw and executed the national promotional programs and sponsorships – including the CFL Partnership, national special events, bonus cards, coupons, grand openings, cross promotions, national gift card as well as sponsorship programs and activations with brands such as SCENE and Canadian Tire Financial Services. In this role I demonstrated a keen understanding of creative concepts and product offerings to ensure that messages were relevant and compelling to drive traffic and sales for both Mark's and the Canadian Tire Corporation.My responsibilities as the Promotions and Sponsorship Specialist were:• Management of the Marketing Programs Coordinator on execution of data driven promotional events, national gift card and bonus card setups • Daily operational management and prioritization of all promotional activity, such as special events, promotional cards and gift cards, as well as grand openings and both internal and external cross promotions • Assist with planning and the activation of national and regional sponsorship programs (i.e. CFL, SCENE, Canadian Tire Financial Services and the Canadian Tire Loyalty program) • Assist with the planning of store grand openings and renovation celebrations and other storewide promotional events• Manage multiple projects at a time with multiple stake holders. Oversee each project from start to finish, ensuring that they deliver on time and on budget. Within each project, each component delivers the appropriate message for the channel.• Work with the campaign and content teams of Mark's and Canadian Tire banners to develop national brand promotions -
Media StrategistMccann Canada Nov 2016 - Mar 2017Calgary, Alberta, CanadaAs Media Strategist, I managed Sobeys, Sobeys Liquor and Safeway's media planning product by preparing media plans, proposals and analyses. This included trafficking, analysis and reporting. As the Media Strategist, I also led the purchasing, documentation and maintenance of digital, broadcast, print and out of home purchases.At McCann, I worked as part of an integrated team ensuring that Sobeys, Sobeys Liquor and Safeway's product were based on superior knowledge and strategic insights that resulted in flawless media execution.My responsibilities as a Media Strategist included:• Ensured all media plans met client objectives with fully supported documentation, and they adhered to the Media Philosophy• Prepared and presented evaluations of media opportunities, media trends and issues of interest to the client• Initiated and co-ordinated the total media buying process and maintained stewardship of the media plan.• Regularly evaluated, monitored and reported media plan progress• Prepared and presented pre-buy/post-buy reports• On-going administration of the clients’ media product – insertion orders, estimates, billing questions and general documentation• Assimilated media and client knowledge through appropriate experience -
Local Advertising SpecialistFgl Sports Ltd Aug 2015 - Nov 2016Calgary, Canada AreaReporting to the Retail Advertising Manager at FGL Sports and in conjunction with Store Ops, my role as the Local Advertising Specialist was to lead the planning and coordination of innovative, breakthrough promotional activities at the local and in-store level in order to support local marketing initiatives (including corporate store openings) that drove store sales, achieved business targets and promoted the company’s favourable reputation across Canada. As a team member in developing local marketing strategies and activations, I worked closely with Mall Partners as well as national sport brands and partners to determine available opportunities. This challenging and all-encompassing role also pushed me to collaborate with Sponsorship and Communications teams daily on local events, as well as collaborate with in-house design teams to create marketing collateral and content to support local marketing initiatives. I also managed, executed and budgeted projects upwards of $350,000 for singular events throughout the year. Check out my most recent Sport Chek and Atmosphere flagship Grand Opening here: https://www.youtube.com/watch?v=8xouwLqGgv8&feature=youtu.be -
Social Media & Marketing SpecialistStorm Division Inc. Feb 2015 - Aug 2015Storm Division Inc.Storm Division is a dynamic, rapidly evolving marketing and software solutions company located in Calgary, Alberta. This Alberta located, but national client driven agency executes marketing programs, designs custom websites and develops influential software for a variety of diverse industries including automotive, education, hospitality, leisure, local Calgary brands, oil & gas and more.My responsibilities as a Social Media & Marketing Specialist included:• Creating engaging, compelling and shareable content for the website and blog of Storm Division and their respective clients • Leading creative brainstorms and strategy development in line with client goals• Creating brand aligned content to drive engagement through photography and videography mediums• Overseeing design and creative for brand alignment and quality assurance• Initiating and project managing monthly newsletters on MailChimp for a multitude of clients -
Television And News Sector InternUnited Nations Sep 2014 - Nov 2014New York, New YorkMy internship involved aiding the head editors and producers of stories produced by UN in Action, 21st Century, and UN Stories. My major accomplishments included: - Leading international media production teams during the 69th General Assembly with MALU (Media Accreditation & Liaison Unit). This involved working alongside dignitaries, Presidents, Prime Ministers and high-profile leaders.- Editing and producing two UN in Action stories - one illustrating the destruction that Iraqi refugees in the Badjet Kandela camp face, with the other showcasing the hardships many orphans faced while living in the Gaza Strip. - Script writing and editing the footage shot by Unifeed on location.- Media project management. - Editing news scripts, designing graphics, and researching international issues for the Public Information Sector -
Digital Content InternUrban Adventures May 2014 - Oct 2014Toronto, Canada AreaI was very fortunate to be chosen as the videographer and editor of Urban Adventures' tour promotional videos in both Toronto and New York City. The job entailed me to shoot interviews of tour guides, create promotional tour videos that illustrated the excitement and fun of each local tour, and write blog posts on travel and music. Our youtube channel was created and released by me this summer at www.youtube.com/user/localsknow. All graphics and images were also created by myself through the use of multiple Adobe programs. -
Marketing InternSony Music Entertainment Feb 2014 - May 2014Toronto, Canada AreaDaily tasks involved college servicing of new albums under the Sony label, researching for advertising purposes, and being available to aid the executives at any moment with various creative and business opportunities. -
Graphic Design InternSony Music Entertainment Feb 2014 - May 2014Toronto, Canada AreaAs I interned as the marketing coordinator at Sony Music, I always found an interest in the graphic design department that was in the office beside our own. After my first week I showed them my online portfolio and was fortunate enough to be accepted as a design intern. I helped create both band and internal advertisements using InDesign and Photoshop. -
Marketing CoordinatorGlobal City Productions Sep 2013 - Apr 2014Toronto, Canada AreaIn charge of the EPK (electronic press kit), branding and design of the Global City television program, and production's website. Global City is a television series that joins students through a live one hour program from all over the world. Our last season that aired live on Dec. 5th included students from Ryerson University, New Jersey, Tel Aviv, Johannesburg, Stuttgart, and universities in India.
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PromoterMouse Marketing Inc. Oct 2013 - Nov 2013Toronto, Canada AreaPromoter for TLC's Say Yes to The Dress and The Bay. Promoters were in charge of answering customers questions, and ushering them to take photos with TLC's, Randy, at the Bridal Show in Toronto.
Cassandra Miller (Boland) Skills
Cassandra Miller (Boland) Education Details
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Education -
The Rta School Of Media -
Exchange Program -
Sir Winston Churchill -
Elementary Education And Teaching
Frequently Asked Questions about Cassandra Miller (Boland)
What company does Cassandra Miller (Boland) work for?
Cassandra Miller (Boland) works for Calgary Board Of Education
What is Cassandra Miller (Boland)'s role at the current company?
Cassandra Miller (Boland)'s current role is Educator, Communications & Design.
What schools did Cassandra Miller (Boland) attend?
Cassandra Miller (Boland) attended University Of Calgary, Ryerson University, Edinburgh Napier University, Sir Winston Churchill, University Of Calgary, Edinburgh Napier University, Edinburgh Napier University.
What are some of Cassandra Miller (Boland)'s interests?
Cassandra Miller (Boland) has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Cassandra Miller (Boland) known for?
Cassandra Miller (Boland) has skills like Broadcast Television, Digital Photography, Digital Media, Videography, Graphic Design, Television, Marketing, Radio, Social Media Marketing, Video Production, Photoshop, Final Cut Pro.
Who are Cassandra Miller (Boland)'s colleagues?
Cassandra Miller (Boland)'s colleagues are Jennifer Kelly, Maria Regan, Rachel Yee, Ronald Kuehne, Adam Eakins, Kama Hadder, Krisha Franklyn.
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