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Product executives are often visionary or operations people. My sweet spot is to bridge both.I build teams that build products that build businesses, and I’ve done so since 2005 with curiosity, impactful leadership and a laser focus on customer needs.As a result, my teams and I have celebrated product launches, transformative growth, and significant scaling.PRODUCT LAUNCHESI led the launch of a first-of-its-kind car subscription app and the first-ever online booking marketplace for private jet charter. In partnership with Uber, I helped launch a car rental business that represented 10 percent of supply hours in San Francisco and Los Angeles in just six months.All told, I led product at three early stage start-ups.TRUST-BUILDING TEAM LEADERSHIPWhether at a startup on the cusp of steady growth or an established company, I manage with high energy, vision and trust. I support product, engineering and design teams, and also create connections with go-to-market and operations to bring products to life.Together, we execute.Here’s one colleague: “Cassie is a 10 out of 10 when it comes to execution. If you need something done, somehow some way, you want Cassie on that squad.”TRANSFORMATIONS & SCALINGFor me, the art and science of product management come into focus in scaling businesses. The strategies I devise balance rapid growth with sustainability.I opened a rideshare product in 20 states and wrote the expansion playbook for operations, tech and legal. In steering a transformative phase at LeaseLock, I helped increase a product line from $300M to $1B.DIVERSE EXPERIENCEInsurTech | FinTech | Automotive | Marketplaces | AdTech | Media | eCommerce |SAAS | Management ConsultingThough I was raised in Silicon Valley, I love that I've been able to curate my career fully in Los Angeles’s vibrant tech scene.
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Ceo And FounderArete.CoachLos Angeles, Ca, Us -
Product Advisor And ConsultantCassie Camp Apr 2022 - PresentStartup product advisory and consulting servicesCassie brings over 15 years of experience from Los Angeles’ vibrant tech community managing product across ad-tech, media, marketplaces, enterprise SAAS, automotive, and insurtech in mostly early stage companies (seed to Series C). She is currently advising startups working with founding teams and CEOs to develop their “Product Practice” with intention. She lives in Mar Vista with her husband and two children, and loves baking and feasting on sourdough bread. -
Interim Head Of ProductClarasight May 2023 - Oct 2023New York, Ny, Us -
Interim CpoHive Technologies Inc Apr 2022 - Dec 2022Greater Los Angeles, Us -
Vp ProductLeaselock Jul 2020 - Dec 2021Dallas, Texas, UsLed transformation phase for lease-insurance company to scale. Drove expansion through strategic hire, pilot launch with Zillow, national rentals company.• Driving Growth: Grew leases insured from $300M to $1B. • Building Teams: Hired Director of Claims, built team of operators from 1 to 4+ with FTE and contract to scale claims.• Improving Customer Service: Triaged major backlog in processing claims, reducing time from weeks to 2 days.• Optimizing Product: Scoped, launched new insurance policy to optimize coverage based on market feedback, research on friction in claims operations with customers and stakeholders (property owners, managers). -
Product AdvisorInstil Mar 2020 - May 2020Los Angeles, Ca, Us -
Vp ProductFair.Com Mar 2017 - Oct 2019Launched, scaled and operated iOS and Android apps, and built team and product development organization. Led negotiations with Uber and updated and tailored platform to meet needs of drivers.• Launching, Scaling Products: Launched Fair (product ownership of the full FinTech e-commerce stack) and scaled across 20 states to $100M+ with diverse regulatory and operating requirements. Launched, operated Fair rentals, growing to 200 cars per day with fully integrated experience with Uber app.• Product Development, Integration: Development included building integrated driver app conversion experience, subscription payments functionality, retail POS, and fleet management system in 8 weeks for pilot that cemented SoftBank’s Series B investment of $385M.• Building Teams: Established team of 8 PMs, product development organization of 25 to 60 engineers. Managed technical team of product engineers, data engineers, data science, analytics.
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Vp Product ManagementTillster, Inc. Sep 2015 - Mar 2017Los Angeles, California, UsNegotiated SAAS e-commerce and loyalty platform deals with multinationals (Burger King, Taco Bell, CPK, Baskin Robbins) working in complex business environment with diverse stakeholder perspectives.• International Launching: Delivered on time, on scope product with remote development team in Romania. Launched in U.S., Australia, Europe, Canada, the Middle East. Scope included multichannel platform e-commerce enablement (kiosk, POS, web, app, kitchen, delivery). -
General Manager & Sr. Director, Product ManagementDemand Media Apr 2013 - Sep 2015Santa Monica, Ca, UsPromoted to GM to launch, operate, lead paid expert live chat service, eHow Now• Growing Revenue: Doubled paid conversion rate YoY through product-led growth practices• Increasing Customer Satisfaction, Promoter Scores: Earned 94% CSAT rating, >60 NPS score. -
Product DirectorDemand Media Sep 2009 - 2012Santa Monica, Ca, Us• Growing Revenue: As director, pushed up average deal size from $10K to $150K by strategizing with CRO to align product with sales, refining and standardizing pricing. Freed bandwidth for team to pursue $5M deals.• Hitting Ratings: As Head of Product for Home & Garden vertical, hit No. 1 in Nielsen NetRatings. -
Dir. Product Management, Virgin CharterVirgin Feb 2007 - Jul 2009London, Gb• Launch Pioneering: As fifth employee, head of Product pre-investment, launched first online booking marketplace for private jet charter building both consumer-facing and supplier-side products. -
Product Manager - Yahoo NewsYahoo 2006 - 2007Sunnyvale, Ca, UsOptimized Yahoo! News syndication on Yahoo! Frontpage as PM for news feed APIs.• Team Bolstering: Supported business development and account management teams as product specialist, providing campaign performance analysis and optimization recommendations. -
Product Marketing Manager - Overture / Yahoo Search MarketingYahoo May 2004 - Jul 2006Sunnyvale, Ca, Us -
Management ConsultantDeloitte Consulting 2002 - 2004Worldwide, Oo -
ConsultantArthur Andersen Business Consulting 2001 - 2002
Cassandra Campbell Skills
Cassandra Campbell Education Details
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Cornell UniversityIt Strategy -
The Conscious Leadership GroupOrganizational Leadership -
Brené Brown: Dare To Lead -
Phillips AcademyHigh School -
Castilleja SchoolHigh School
Frequently Asked Questions about Cassandra Campbell
What company does Cassandra Campbell work for?
Cassandra Campbell works for Arete.coach
What is Cassandra Campbell's role at the current company?
Cassandra Campbell's current role is CEO and Founder.
What is Cassandra Campbell's email address?
Cassandra Campbell's email address is ca****@****ail.com
What is Cassandra Campbell's direct phone number?
Cassandra Campbell's direct phone number is +185878*****
What schools did Cassandra Campbell attend?
Cassandra Campbell attended Cornell University, The Conscious Leadership Group, Brené Brown: Dare To Lead, Phillips Academy, Castilleja School.
What are some of Cassandra Campbell's interests?
Cassandra Campbell has interest in Social Services.
What skills is Cassandra Campbell known for?
Cassandra Campbell has skills like Product Management, Product Marketing, Start Ups, E Commerce, Strategy, Agile Methodologies, Digital Media, Management, Business Development, Marketing Management, Strategic Partnerships, Product Development.
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