Cassandra Christine Email & Phone Number

United States

Oversee the strategic administration of the Membership Department, including driving initiatives for member recruitment, retention, and engagement while optimizing benefit programs and managing departmental budgets.Lead special fundraising initiatives in collaboration with the CEOs, setting ambitious targets and guiding the development team in executing high-impact campaigns.Spearhead fundraising and stewardship efforts for The Organic Center’s unrestricted revenue, while connecting the Center’s scientific team with industry leaders to secure restricted donations for targeted research initiatives.Represent the Organic Trade Association at U.S. trade shows and special events, elevating the association’s visibility and cultivating new partnerships.Design and execute targeted campaigns to expand membership in key growth categories, ensuring consistent value delivery and engagement.Serve as a spokesperson to the industry, promoting the value of OTA membership and championing the association’s advocacy and policy priorities.Lead and mentor the Membership and Development department, ensuring effective program management and alignment with OTA’s overarching goals.

Santa Cruz, Ca

Business Development December 2015 – June 2018Business Partner SpecialistMarch 2014- December 2015Advertising SalesSeptember 2013 - March 2014Established a process for staff shows to maximize lead-generation goals.Collaborated with new applications team to create standards for identifying and marketing to top certification leads.Collaborated with Food Safety Certification department to set up a systematic way to track leads, campaign activities and referral partners in Salesforce. Identified supporters of the organic community for solicitation of foundation donations.Implemented sponsorship opportunities for Organic Training Institute events generating over $6,000 in the first season.Procured second-to-date foundation Visionary Member ($25,000).Revamped the Business Partner Program in 2015, resulting in all advertising opportunities being sold out every year since then and increased program revenue by 75%.Remember, Organic is always non-GMO and MORE!

Santa Cruz, Ca

Watsonville

*Temporary position*Market to larger companies to provide a workplace CSA to their employees.*Created workplace CSA protocols and requirements document to market with.*Coordinate communications between farm and workplace to implement a workplace CSA program.

South Bay Area

*Hired as the company's first full-time marketing and salesperson. When I arrived no marketing was being done and business had grown through referrals only.*Built prospect list from 0 to 405 though door knocking, telemarketing, and networking.*Built top 100 prospect list and began target marketing to them with three-step campaigns.*Designed and implemented a monthly mail marketing campaigns for prospects.*Implemented a monthly email newsletter for current clients and prospects.*Produced lunch and learn seminars for our prospects on back up and disaster recovery.*Surveyed current client base and coached team to improve services.*Increased public awareness by attending leads groups, local Chamber events, and volunteering for Save Our Shores.Some of our Key Accounts are: Santa Cruz County Bar Association, Newman’s Own Organics, Santa Cruz Women's Health Center, Nepenthe, Easter Seals, California Association of Flower Growers

*First round hire for new start up division within Comcast selling Ethernet over fiber. *Each new sale resulted in a new construction project for Comcast. *Main responsibilities were locating Enterprise sized businesses through cold calling and selling them a fiber connection. *Worked with the Comcast finance department and construction team to build a business case for the construction project. *Increased Comcast's revenue over a million dollars for over a three year period.Key Accounts:Growers Express, NextSpace, Pebble Beach Co., Chumash Casino Resort, Nanolab, Mohler, Nixon, and Williams CPA, Zeitera, ZeroMotorcycles, ETR and Associates, Fullpower

*Second round hire for new start up division within Comcast selling the Comcast “Triple Play” (high speed internet, phone service, and cable tv). *When I started in this position there was no established monthly quota. I became a leader in the California market right away. Month after month I was able to close and install 15 sales. This became the quota for all sales professionals in the division. *By learning to read the network maps I targeted my prospects according to where the network was located. I also found area's to extended the network based on Comcast's construction ROI model. *I formed business partnerships with local IT companies and over 50% of the business I closed was referral business from these partnerships. The rest of my business was found through cold calling on a daily basis.*Focused on small to medium size franchises, chains, as well as locally owned family businesses. *Finished 2008 105% of quota and 2009 110% of quota.

*Hired to sell payroll services to small and medium sized businesses.*I established business partnerships with CPAs and banks to gain referral business.*Cold called prospects daily via telemarketing, door knocking, and networking.

*Managed an account executive team of 10 to consistently high performance levels.*Focused team through motivational, leadership and training.*Analyzed, developed and managed account executive assignments.*Assisted in the development of advertising campaign strategies for current and potential clients.