Responsible for directing development and implementation of sustainability programs to increase the use and adoption of fertilizer best management practices. Specifically, I directed the development and delivery of outreach and education tools to promote 4R Nutrient Stewardship through engagement with industry members and stakeholders as well as other organizations and government agencies.

Responsible for developing and implementing internal and external communications initiatives to ithe association's members and stakeholders.

o Personally developed rockpaperpetals.ca using the WordPress platformo Developed/personalized four websites utilizing WordPress for clients and monitor the sites regularly to ensure functionalityo Update website with content on a regular basis with photography personally composed and edited by Rock Paper Petals o Extensive knowledge of Adobe Creative Suite programs including Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe Flash, and Adobe Dreamweaver (specializing in Adobe Photoshop)o Implement a quarterly promotional plan, designed to bolster sales and increase traffic to the websiteo Graphic design - produce, print and coordinate the delivery of stationary products to clientso Develop, plan and execute large eventso Responsible for all aspects of event management, including site selection/contract negotiation, proposal planning, transportation arrangements, hotel negotiations, production of stationary materials and décor products, and on-site set up/managemento Manage event budgets ranging from $10,000 - $50,000 o Work closely with photographers and other vendors ensuring client requirements are exceeded

o Write editorial articles for a monthly print magazine ensuring topics are related to the theme of the magazine’s current issue and all articles are delivered on time o Coordinate photography sessions and aid in creative direction for front cover shots

o Coordinating communications across multiple platforms including contracts with creative agencies and PWGSC as well as Service Level Agreements with Service Canadao Manage and coordinate all invoices for advertising campaigns within PHAC marketing - ensuring final campaign invoicing aligns with campaign cost estimates, and final payment is received by suppliero Develop, plan and implement communications strategies, projects and initiatives simultaneouslyo Preparation of social marketing strategies and plans in support of major initiatives and activities while understanding the Government of Canada advertising process o Develop and implement evidence-based marketing plans and products for target audienceso Provide strategic advice to departmental managers and clients specifically in the areas of social media (Facebook, Twitter, YouTube) while understanding communications practices and procedureso Wrote and edited weekly Facebook updates and Tweets focusing on key messages for the health portfolio including healthy pregnancy, obesity, influenza, and food safetyo Review, analyse and identify client communications needs and identify/develop plans to achieve communications goals in a timely fashiono Project management - participate on marketing project teams and working groups; conduct background research and analysis of issues; contribute to the production and design of marketing products; and prepare reports, high-level briefings and presentationso Provide support to the evaluation of marketing campaigns/program performance by determining the effectiveness of the campaign and make recommendations moving forward o Secret Security Clearance

o Wrote, edited and proofread hi-tech webpage content for clients ensuring the content was easily understandable for potential visitorso Conducted research for current marketing trends related to the hi-tech industry and presented these findings to clients o Assisted with event planning for national/international conferences including group activities, hotel accommodations, travel and other logistical planning

o Designed, developed and delivered the strategic integration of social media into United Way programming including Facebook, Twitter, YouTube and Flickr o Wrote and distributed weekly newsletters using Microsoft Office products and desktop publishing programs o Web development - Supported the development and maintenance of Government of Canada Workplace Charitable Campaign (GCWCC) website ensuring site functionalityo Wrote and distributed media advisories and press releases for GCWCC while understanding policies and guidelines that affect communication activities in the Government of Canada o Identified issues and made recommendations to managers; consulted with internal/external clients to obtain and provide information, discussed and confirmed requirements; undertook assignments such as writing and copy-editing; assisted in the coordination and development of marketing products, and participated in promotional activities

o Operated as head of foreign teachers and as a liaison between teachers and CEOo Created weekly lesson plans for over 500 students (kindergarten to Grade 8)o Conducted and facilitated weekly meetings between 20 teachers and the CEOo Developed a welcome booklet for teachers highlighting rules, regulations and teaching tools