Cassandra Cleveland Email & Phone Number

Vaughan, Ontario, Canada

Responsible for providing a range of communications-related support to the City's Economic Development department, including strategy development and implementation of communications products. Supports the activities of the Senior Leadership Team and client department by providing communications advice, consultation and assistance on corporate projects and initiatives, particularly as they relate to editorial content being communicated through a variety of formats.

Vaughan, Ontario, Canada

• Participated in the development and implementation of communication strategies and plans for the corporation• Assisted in researching and tracking issues, maintaining media and issues management files, producing key messages and briefing notes related to City projects and initiatives• Supported content creation for the City’s various external channels (including website and social media) and internal communications efforts• Assisted in the business planning process on aspects of… Show more • Participated in the development and implementation of communication strategies and plans for the corporation• Assisted in researching and tracking issues, maintaining media and issues management files, producing key messages and briefing notes related to City projects and initiatives• Supported content creation for the City’s various external channels (including website and social media) and internal communications efforts• Assisted in the business planning process on aspects of communication• Created content from various sources, for different types of products, of information in support ofcorporate projects and initiatives• Provided communications support for City-led external events and corporation-wide internal events, including Town Halls• Acted as a member of the Public Information Team during emergencies in accordance with theEmergency Communications Plan Show less

Toronto, Ontario

• Researched, wrote and edited creative, smart and accessible content; served as primary writer and editor for the AGO’s internal communications channels (intranet, company-wide emails, bulletin boards)• Contributed to the editorial calendar and created creative content for the AGO’s weekly, story-based e-newsletter/blog (AGOinsider)• Generated ideas and helped execute an annual internal communications plan to develop and strengthen employee and volunteer engagement• Coordinated… Show more • Researched, wrote and edited creative, smart and accessible content; served as primary writer and editor for the AGO’s internal communications channels (intranet, company-wide emails, bulletin boards)• Contributed to the editorial calendar and created creative content for the AGO’s weekly, story-based e-newsletter/blog (AGOinsider)• Generated ideas and helped execute an annual internal communications plan to develop and strengthen employee and volunteer engagement• Coordinated logistics and materials for key employee and volunteer events, including Town Halls, Manager Meetings, Annual Employee & Volunteer Holiday Party and Summer Socials• Supported the Public Relations team with press events, media stunts and other media relations activities Show less

Toronto, Ontario

• Developed and maintained content strategies, including marketing and communication plans and content calendars• Managed and updated the school’s website and social media accounts; providing copy, photography, and layout assistance as required• Developed and maintained promotional material (brochures, prospectus, yearbook) and internal communications (intranet, digital signage, posters, tickets)• Managed advertising contracts and budgets, coordinated advertising bookings, artwork… Show more • Developed and maintained content strategies, including marketing and communication plans and content calendars• Managed and updated the school’s website and social media accounts; providing copy, photography, and layout assistance as required• Developed and maintained promotional material (brochures, prospectus, yearbook) and internal communications (intranet, digital signage, posters, tickets)• Managed advertising contracts and budgets, coordinated advertising bookings, artwork delivery, content and payments• Provided support and coordinated logistics for large-scale events (prom, graduation, open houses)• Acted as a spokesperson at internal/external events (education fairs, open houses, etc.) Show less

Toronto, Ontario, Canada

Courses delivered:Media Arts 10, 11 and 12Information and Communications Technology for Business 9Communications Technology 10Communications Technology: Print and Broadcast 11Photography 12Yearbook

Orangeville, Ontario

• Developed and implemented marketing and communications strategies for the Economic Development Department and Small Business Enterprise Centre (SBEC)• Researched and wrote business development stories, newsletter articles, advertising copy, information and promotional materials, publications, community and sector profiles, etc. to support business, tourism and arts/culture programs (including the Orangeville Cultural Plan)• Managed and updated the municipality's business and tourism… Show more • Developed and implemented marketing and communications strategies for the Economic Development Department and Small Business Enterprise Centre (SBEC)• Researched and wrote business development stories, newsletter articles, advertising copy, information and promotional materials, publications, community and sector profiles, etc. to support business, tourism and arts/culture programs (including the Orangeville Cultural Plan)• Managed and updated the municipality's business and tourism websites and social media accounts, providing photography, graphic and layout assistance as required• Coordinated advertising bookings, artwork delivery and payments• Assisted in the writing of sponsorship/grants applications and reports to Council Show less

Toronto, Ontario

• Assisted the Communications department on the corporate brand and 39 radio brands across Canada through researching, drafting and copyediting press materials and internal/external communication documents; assisting with television portfolios as needed• Monitored daily media, published media highlights, collected media clippings and created time-sensitive media reports for corporate, radio and television properties• Updated and maintained information on the company’s website, intranet… Show more • Assisted the Communications department on the corporate brand and 39 radio brands across Canada through researching, drafting and copyediting press materials and internal/external communication documents; assisting with television portfolios as needed• Monitored daily media, published media highlights, collected media clippings and created time-sensitive media reports for corporate, radio and television properties• Updated and maintained information on the company’s website, intranet and internal digital signage, providing graphic and layout assistance as required• Supported the planning and execution of corporate and stakeholder events such as Investor Day, Annual General and Special Meetings and Town Halls• Assisted with investor relations, corporate sponsorship and company-wide philanthropic initiatives including Corus Feeds Kids and United Way campaigns Show less

Caledon, Ontario

• Assisted the Corporate Communications department and the organization across all departments through researching, drafting and copyediting press materials and internal and external communication documents• Created media releases and advisories to generate and secure coverage in local news outlets and created content for Your Caledon• Maintained the company’s website and internal digital signage, providing videography, graphic and layout assistance as required• Assisted the… Show more • Assisted the Corporate Communications department and the organization across all departments through researching, drafting and copyediting press materials and internal and external communication documents• Created media releases and advisories to generate and secure coverage in local news outlets and created content for Your Caledon• Maintained the company’s website and internal digital signage, providing videography, graphic and layout assistance as required• Assisted the planning and execution of many large-scale corporate and public events including Town Halls, Caledon Day and the TO2015 Pan Am Two-Year Countdown Event• Maintained and contributed to Twitter, Facebook and other corporate social media accounts Show less

Mississauga, Ontario

• Developed written and multimedia communications for internal and external uses• Collected primary research and conducted field studies designed to evaluate Bell Mobility’s competitive strategy• Assisted in the planning and development of marketing initiatives including the proposal and implementation of the Associate Referral Program

Certificate (Anticipated), Economic Development

The Certificate in Economic Development is jointly issued by the University of Waterloo and the Economic Developers Association of Canada..

Honours Bachelor Of Applied Arts In Media Studies & Diploma In Media Communications, Specialization In Public Relations, Graduated With Distinction

Activities and Societies: Executive Director of Events, Emerge Conference, Vice-President of Communications, Guelph-Humber Student.

French Language Certificate

Successfully completed French 3: Intermediate Low

High School, Regional Arts Program, Visual Arts, Ontario Scholar

Activities and Societies: Visual Arts Council, Formal Committee