Cassandra Tan Email & Phone Number

• Oversee daily business operation by managing regional cross-functional team to develop and execute GTM plans and CRM efforts • Project manager executing multiple key projects and initiatives including boutique animations, seasonal routing packs and client recruiting• Keyholder of maintaining and disseminating local price list, product information and CRM database• Analyzes competitor and market trends to develop specific action plans to achieve financial goals

Marketing SpecialistSingle-handedly supported 25 Brand Managers/Design Managers within the Marketing, Design and Celebrity Council teams in SK-II.• Strategic analysis of Competitor ATL Spends - TV, Print, Digital Spends -Developing quarterly competitor strategies report through market research to identify plans of action. • Project & Agency Management - SK-II Website Revamp Project-Led global strategy and end-to-end execution of brand website redesign for global masters across 9 markets. Through holistic SEM & SEO initiatives, clicks to website improved 200% in 6 months • Adapted Marketing campaigns through EDM blast such as the digital launch of the Skin Destiny Study Video that featured SG SK-II Crystal Club members• Knowledge-based marketing -Contribute in CAM (Claims Approval Meeting) to ensure claims are fit-for-use in local markets Maintenance of SK-II and key competitor’s claims bank • Order and Stewardship management specialist -Mastery of in-house SAP systems and processes to ensure 100% stewardship compliance

• Front desk and general clerical duties• Coordinate and ensure a high degree of communication between various dispatches, suppliers, clients and the internal customer service department to achieve a smooth integration of activities • Preparation of sample requests by local and overseas clients and ensure a quick response time• Maintaining of spreadsheets and data preparation for report

• Collecting online data for data mining• Interpreting transcripts conducted on focus groups to extract comprehensive data that can be tabulated

• Gained valuable knowledge on a plethora of medications and their treatment• Handled complex medical equipment• Maintained a high standard of cleanliness and safety

• Precised order maintenance from companies in Australia, Philippines, India and Malaysia• Mastered the company's ordering system within a short time frame• Prepared shipping documents and ensured timely delivery• Coordinated with multiple contact points to ensure stocks availability and process flow • Managed complaint cases by business customers and identified solutions • Evaluated customers' questionnaires • Training of new hire within a week

• Significant aid to the resident dentists • Obtained valuable skills and knowledge about medicine, dental equipment, surgical procedure, safety standards and proper hygiene• Coordinated patients' appointments swiftly which improved time efficiency

• Acquired in-depth technical knowledge• Solved technical problems which reduced customers’ complaints greatly• Developed a product sales pitch that was rolled out to the sales team where it boosts sales

• Closed mulitple deals of products and services

• Expanded skills in communication and customer relations• Developed a successful marketing pitch which resulted in a high traffic volume of attendees

• Delivered excellent customer service which increased customer satisfaction• Strong interactive skills and improvements in productivity

Bachelor'S Degree, Marketing

University of RMIT Melbourne Australia

Diploma, Business Studies

Marketing Option specializing in Marketing Communications, Brand Management, Sales Management, International Business, Business Planning.