Cassandra Lee Email & Phone Number

Bellevue, Wa, Us

- Joined T-Mobile as part of the 2023 Returnship Cohort- I planned and executed research studies analyzing participant interactions and sentiment for T-Mobile’s ecommerce platforms to pinpoint areas of friction and provide actionable recommendations for enhancing the phone plan, device shopping and trade-in experience for current and prospect customers

Seattle, Washington, Us

- Oversaw and improved research operations including participant screening, vendor account andbudget management- Fostered cross-functional collaborative environment to democratize customer and research datathrough partnerships with product, marketing, and engineering teams- Planned and executed a recurring series of monthly user interviews within the framework of ourcontinuous discovery approach for product development and Voice of the Customer initiative

Boston, Ma, Us

- Collaborated with stakeholders to develop and facilitate research efforts to enhance public-facinginterfaces with focus of increasing the efficiency, effectiveness, and satisfaction of the onlineexperience for Safeco Insurance customers and agents- Engage cross-functional project teams in research and design workshops to foster collaborativeideation in creating joint product roadmaps through activities including affinity mapping, personabuilding, journey mapping, solution brainstorming and value matrices

Menlo Park, Ca, Us

- Provided research assistants and PhD interns with research protocol training while continuouslyrefining protocols to enhance research logistics and optimize operations to streamline theresearch process for future projects- Advised researchers on the development and submission for research approval and InstitutionalReview Board (IRB) applications including maintenance of research protocols, participant consentforms, and study data, ensuring compliance with ethical and privacy regulations- Effectively coordinated and managed the logistical aspects including participants recruitment andhardware allocation for various concurrent user studies at multiple research facilities

- Collected and cleaned web scraped domestic and international location datasets to purchasing standards with use of automated tools and extensive manual data manipulation

Bellevue, Wa, Us

- Managed a community of playtesters, maintaining regular communication, scheduling playtestingsessions, and gathering valuable feedback, which significantly contributed to game refinementand overall player satisfaction for regular content releases and game expansions- Partnered with product development to maintain a robust user testing roadmap, ensuring itsadherence for regular 2-week content updates and the successful launch of the game’s first majorexpansion release, Guild Wars 2: Heart of Thorns- Coordinated spectrum of user research activities, from small-scale internal review sessions tooverseeing extensive playtests involving hundreds of concurrent participants- Implemented and maintained new research procedures such as recruiting panels, participanttracking tools and testing templates

Burbank, Ca, Us

Conducted comprehensive benchmarking studies on competing video game titles, providingvaluable insights into gameplay mechanics, user interfaces, and overall user experiences to informthe development team's decisions

Bellevue, Wa, Us

- Assisted in the planning and execution of evaluative research through frequent research studies,including usability testing and playtest sessions, contributing to the improvement of gamemechanics and user interfaces- Collaborated with senior UX researchers to analyze data, create reports, and present findings toinform design decisions and enhance the overall experience of AAA game titles, Destiny andDestiny 2

Master Of Science - Ms, Human-Centered Design & Engineering

B.S., B.A., Informatics: Human-Computer Interaction, Interdisciplinary Visual Arts (Double Degree)

Diploma