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Passionate, energetic, self-driven commercial leader with sharp business acumen and a proven record of successfully delivering results. Received numerous awards for her leadership roles in both large Fortune 500 corporations and small, entrepreneurial companies in the areas of marketing, sales and business development. Excels in strategic and tactical planning, market development, sales management, e-commerce and business development. AREAS OF EXPERTISE: ►Product Portfolio Management, strategic and tactical planning, operations and logistics►International market management, market development, product positioning, promotions, pricing ►New product development, new product introductions, integrated marketing programs►Business development, alliance management, international distribution channel management ►P&L responsibility, competitive market analysis, value-based demand creation► e-commerce, lead generation and conversion, e-promotions, SEO/SEM, project managementADDITIONAL STRENGTHS:Delivering results through collaboration. Leading cross functional teams to success, developing and implementing effective sales and marketing programs, and driving sales growth in international markets. Talent development, coaching and mentoring. Experience and interest in international travel. OPEN TO NETWORKING OPPORTUNITIES: Please feel free to contact me at cassie.vaughn@att.net
Siemens Healthineers
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- siemens-healthineers.com
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Head Of Global Marketing, Immulite And VersacellSiemens HealthineersFort Lauderdale, Fl, Us
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Global Marketing Head - Experienced Leader In Marketing Strategies That Drive Change In Diagnostics | Medical Devices | Poc | HealthcareSiemensFort Lauderdale, Fl -
Head Of Global Marketing, Immulite / VersacellSiemens Healthineers May 2021 - PresentForchheim, DeThe IMMULITE and Versacell product lines are within the Specialty Lab Solutions group of Siemens Healthineers▪ Develop global marketing strategies to revitalize legacy products, drive all elements of annual Global Marketing Plans and budgets while implementing various commercial campaigns and programs.▪ Expanded regional product offerings by launching new global products and supportive campaigns.▪ Grew sales funnels with incentivization plans, repositioning products via strategic commercial campaigns and sales support materials.▪ Amplified product brand awareness by implementing global NPS customer satisfaction surveys and applying insights, sponsoring KOL contracts and event and webinar speakers, cultivating partnerships to optimize ROI, and launching promotions and educational e-blasts.
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Director Of Product ManagementSysmex America, Inc. Jan 2017 - Apr 2021Lincolnshire, Il, UsLed strategic market plan development and commercial marketing activities across Central and South America for IVD diagnostic product lines. Drove launch programs for new product offerings into LATAM countries, implemented new sales and marketing tools across the region, created and executed marketing promotional campaigns, and managed product lifecycle activities for all products and services. Reported to the CEO. -
Director Of Product ManagementVigilant Biosciences, Inc. Nov 2014 - Apr 2016Lakeway , Tx, Us• Responsible for development of company’s Marketing Plan including global commercial strategies, tactics, and related budgets, as well as presentation of these marketing strategies to board members and investors.• Management of external resources involved with development of all product line branding, packaging, labeling and messaging for commercial use of upcoming global product launches. -
Senior Alliance ManagerBeckman Coulter (A Danaher Company) Oct 2011 - Jan 2013Brea, California, UsManages Alliance contracts and partnerships to meet the needs and requirements, including business reviews and contract negotiations, to support the growth of the Hematology / Hemostasis Business. Work to establish new relationships as partners transition from Corporate Strategic Business Development. Provide forecasts, sales updates, marketing overview and plans. Maintain and resolve any customer satisfaction issues including product quality and delivery. -
Global Strategic Market ManagerBeckman Coulter (A Danaher Company) Jun 2008 - Jan 2013Brea, California, UsSenior Marketing Manager, Hemostasis, 09/11 - presentConverts technical positioning into key market messages, develops launch strategy and marketing plans in collaboration with alliances· Manages specific product line portfolio overseeing the development of product life cycle, product road map, positioning, and pricing· Accountable for marketing deliverables, customer product requirements, launch stategy, commercialization plan development and execution· Leads Hemostasis Business Team, provide forecasts, sales updates, marketing overview and plans, resolve customer satisfaction issues including product quality and delivery· Gathers and assesses market and competitive intelligence, global trends, and displacing technologiesStrategic Market Manager, New Technologies, International, 06/08 – 09/11Responsible for the development of strategic business plans and international marketing strategies for new product lines and technologies to contribute to Division goal of over $1 Billion in sales in 2011· Identified business development opportunities, providing recommendations for new strategic business alliances within Europe and expanding distribution partnerships into Asian markets· Developed marketing strategies for new product introductions, creating e-commerce and premium pricing strategies, aligning new product launch promotions into international markets, and devising new placement strategies via new and expanded distribution channels· Conducted international market research and creating “Voice of the Customer” needs and product requirements for new products in development· Recipient of 2009 “GameBall” award from Beckman Coulter’s CEO, Scott Garrett, for “devotion to customer satisfaction”, taking initiative, and “delivering excellent results.”
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International Market Management, Business DevelopmentAbbott Diagnostics 1993 - 2008Abbott Park, Illinois, UsBusiness Development Manager, Caribbean Region, 04/06 - 06/08Drove commercial development of new markets while defending and growing current business of $20 million through product expansion, competitive take-away and closing new business· Mentored, trained and provided consultative sales effectiveness coaching to 8 field sales representatives, maintained distributor relationships for 5 international distributors, cultivated image improvement efforts, and conducted regional customer satisfaction surveys · Cultivated strong relationships with opinion leaders and key accounts throughout the region -
Senior Product Manager, New Product Development/On-Market SupportAbbott Diagnostics 1993 - 2006Abbott Park, Illinois, UsIdentified international business opportunities, targeted markets, determined market size, trends and growth potential, forecasting and projections, developed international product line and market strategies, provided funding recommendations and conducted management business reviews· Conducted field market research, developed partnerships with international industry thought leaders, assessed competitor benchmarking, collected area/customer input, calculated new product sales projections, created global demand, assessed post-design input monitoring· Received multiple Abbott Diagnostic achievement awards (including ADD’s Chairman’s, President’s and Premier Choice awards) for role of commercial lead for 8 new product launches
Cassandra (Cassie) Vaughn Skills
Cassandra (Cassie) Vaughn Education Details
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Northwestern University - Kellogg School Of ManagementBiotechnology -
University Of Illinois Urbana-ChampaignVirology
Frequently Asked Questions about Cassandra (Cassie) Vaughn
What company does Cassandra (Cassie) Vaughn work for?
Cassandra (Cassie) Vaughn works for Siemens Healthineers
What is Cassandra (Cassie) Vaughn's role at the current company?
Cassandra (Cassie) Vaughn's current role is Head of Global Marketing, IMMULITE and Versacell.
What is Cassandra (Cassie) Vaughn's email address?
Cassandra (Cassie) Vaughn's email address is ca****@****att.net
What is Cassandra (Cassie) Vaughn's direct phone number?
Cassandra (Cassie) Vaughn's direct phone number is (800) 742*****
What schools did Cassandra (Cassie) Vaughn attend?
Cassandra (Cassie) Vaughn attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.
What are some of Cassandra (Cassie) Vaughn's interests?
Cassandra (Cassie) Vaughn has interest in Kids, Cooking, Economic Empowerment, Electronics, Home Improvement, Gourmet Cooking, Sports, Home Decoration.
What skills is Cassandra (Cassie) Vaughn known for?
Cassandra (Cassie) Vaughn has skills like Cross Functional Team Leadership, Product Launch, Medical Devices, Strategy, Competitive Analysis, Product Development, Market Development, Commercialization, Biotechnology, Business Development, Product Marketing, Product Management.
Who are Cassandra (Cassie) Vaughn's colleagues?
Cassandra (Cassie) Vaughn's colleagues are Poluru Kishore Babu, Nandhini Priyadharshini.s, Michael Kuelbs, Ms, Mark Neumayer, Luis Bothe, Alaine Medio, Linda N..
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