Cassandra Mcrae

Cassandra Mcrae Email and Phone Number

Marketing Manager @ A. Duie Pyle, Inc.
Cassandra Mcrae's Location
West Chester, Pennsylvania, United States, United States
Cassandra Mcrae's Contact Details
About Cassandra Mcrae

An energetic, goal oriented, resourceful, motivated senior marketing leader who thrives on new challenges, growth and change. A top performer with expert skills in communications, organization, sales and marketing combined with a positive attitude and excellent rapport with customers, partners and peers to deliver business value and results with dual citizenship - USA & Canada.Professional skills include strategy, marketing management, integrated marketing, sales management, project management, collaboration, leadership, communication, negotiation, sport marketing, personnel management and teamwork.

Cassandra Mcrae's Current Company Details
A. Duie Pyle, Inc.

A. Duie Pyle, Inc.

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Marketing Manager
Cassandra Mcrae Work Experience Details
  • A. Duie Pyle, Inc.
    Marketing Manager
    A. Duie Pyle, Inc. Apr 2017 - Present
    West Chester, Pa
    Responsible for all facets of marketing for the company. Manage the marketing process from research and planning to execution and analysis supported internally by a staff including a graphic designer, copywriter, video editor, Salesforce (CRM) administrator, sales support specialist and externally through a PR agency and consultant. Work closely with senior management and internal stakeholders to develop content and materials to support Corporate, Sales, HR, Recruiting and Operations across various platforms including print, intra/internet, digital signage, social media, PR, email and advertising.
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  • Tmsa - Transportation Marketing & Sales Association
    Promotions Committee Co-Chair & Board Member
    Tmsa - Transportation Marketing & Sales Association Mar 2021 - Present
    TMSA is the only association dedicated to advancing the success of marketing and sales professionals in all modes of the commercial freight transportation market. TMSA enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections, and resources, ultimately strengthening their individual development, their businesses and the industry-at-large.
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  • Ibm
    Cloud Marketing - Na Process Transformation
    Ibm Jun 2013 - Apr 2017
    Greater Philadelphia Area
    Accountable for software marketing in North America including the development of an end-to-end marketing strategy: continually optimizing execution and business results; orchestrating and managing the delivery of an exceptional client engagement experience; and generating & progressing new sales opportunities.
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  • 1Go Media Ltd
    Vp, Marketing
    1Go Media Ltd May 2012 - May 2013
    Toronto, Canada Area
    Provide insight and direction along with strategic planning, investment business case development, business model design and the execution of all marketing activities for a technology start-up company.
  • Infoprint Solutions Company
    Global Channel Manager
    Infoprint Solutions Company Jun 2009 - Sep 2011
    Represented EMEA and Asia Pacific in all facets of HQ including development, marketing, communications, branding, and research. Worked with country channel leaders to develop plans, marketing programs, events, communications and training for their Partner community.
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  • Infoprint Solutions Company
    Global Marketing Programs Manager
    Infoprint Solutions Company Aug 2006 - May 2009
    Responsible for providing marketing support to Channel and Brand teams including development of marketing programs, marketing initiatives, deliverables, marketing results tracking, events and marketing campaigns. Participated in telesales rollout in Americas and Asia Pacific and the introduction of a new, worldwide email marketing tool.
  • Ibm
    Brand, Offering And Inside Sales Manager
    Ibm Feb 2005 - Jul 2006
    Managed hardware and supplies inventory including forecasting, run rate stock, large customer roll outs, pricing and orders. Developed marketing and sales programs unique to Canada and implemented US marketing programs as appropriate. Responsible for inside sales team including hiring, development and team management.
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  • Ibm
    Business Development Manager
    Ibm Jan 2004 - Feb 2005
    Superior Client Experience (SCE) team member focused on market research, interview development, execution and reporting SCE measurements and scorecard preparation for ibm.com. Assisted Americas, Asia Pacific and Europe teams to coordinate go to market plans. Developed projects to improve overall Customer Experience when doing business with IBM via web or telesales
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  • Ibm
    Sales Manager Reverse Auctions
    Ibm Oct 2002 - Dec 2003
    Liaison between IBM and key vendors in the e-auctions marketplace. Worldwide team member helping to evaluate e-auctions opportunities for IBM and educating the internal IBM teams on this new sales and marketing channel.
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  • Ibm
    Manager, Channels Marketing, Strategy & Operations
    Ibm Apr 2000 - Oct 2002
    Management of a team of 15 employees responsible for communications, budget control, measurements, contracts, education, recognition, incentive and marketing programs for IBM's 1500+ PSG Business Partners.
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  • Ibm
    Manager, Sport Marketing
    Ibm Mar 1997 - Apr 2000
    Negotiated Canadian sports sponsorships - Air Canada Centre, Leafs, Raptors, Senators, Grizzlies, Bell Canadian Open, Edmonton Oilers. Developed and executed marketing strategy and plans for Canadian, US and Global sponsorships (Olympics, NHL, NBA, PGA Tour and US Open). Managed hospitality team, event marketing, ticket distribution process/team and external vendors for all sporting events in North America.
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Cassandra Mcrae Skills

Strategy Marketing Strategy Marketing Communications Email Marketing Solution Selling Management Go To Market Strategy Multi Channel Marketing Strategic Planning Cross Functional Team Leadership Team Leadership Marketing Sales Management Leadership Sales Enablement Program Management Advertising Channel Sales Product Marketing Strategic Partnerships Brand Management Channel Partners Lead Generation Demand Generation Marketing Management Channel Marketing Negotiation Event Planning Account Management Product Management Crm Marketing Communications Planning Online Communications Team Management Corporate Events Budgets Competitive Analysis Segmentation Online Marketing Channel Programs Budget Management Strategy Development Sports Marketing People Management Group Presentations Presentation Preparation Virtual Teams Incentive Programs Integrated Marketing

Cassandra Mcrae Education Details

Frequently Asked Questions about Cassandra Mcrae

What company does Cassandra Mcrae work for?

Cassandra Mcrae works for A. Duie Pyle, Inc.

What is Cassandra Mcrae's role at the current company?

Cassandra Mcrae's current role is Marketing Manager.

What is Cassandra Mcrae's email address?

Cassandra Mcrae's email address is pa****@****msn.com

What is Cassandra Mcrae's direct phone number?

Cassandra Mcrae's direct phone number is +148498*****

What schools did Cassandra Mcrae attend?

Cassandra Mcrae attended Syracuse University, Branksome Hall.

What skills is Cassandra Mcrae known for?

Cassandra Mcrae has skills like Strategy, Marketing Strategy, Marketing Communications, Email Marketing, Solution Selling, Management, Go To Market Strategy, Multi Channel Marketing, Strategic Planning, Cross Functional Team Leadership, Team Leadership, Marketing.

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