Cassandra Mcrae Email & Phone Number

West Chester, Pa

Responsible for all facets of marketing for the company. Manage the marketing process from research and planning to execution and analysis supported internally by a staff including a graphic designer, copywriter, video editor, Salesforce (CRM) administrator, sales support specialist and externally through a PR agency and consultant. Work closely with senior management and internal stakeholders to develop content and materials to support Corporate, Sales, HR, Recruiting and Operations across various platforms including print, intra/internet, digital signage, social media, PR, email and advertising.

TMSA is the only association dedicated to advancing the success of marketing and sales professionals in all modes of the commercial freight transportation market. TMSA enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections, and resources, ultimately strengthening their individual development, their businesses and the industry-at-large.

Greater Philadelphia Area

Accountable for software marketing in North America including the development of an end-to-end marketing strategy: continually optimizing execution and business results; orchestrating and managing the delivery of an exceptional client engagement experience; and generating & progressing new sales opportunities.

Toronto, Canada Area

Provide insight and direction along with strategic planning, investment business case development, business model design and the execution of all marketing activities for a technology start-up company.

Represented EMEA and Asia Pacific in all facets of HQ including development, marketing, communications, branding, and research. Worked with country channel leaders to develop plans, marketing programs, events, communications and training for their Partner community.

Responsible for providing marketing support to Channel and Brand teams including development of marketing programs, marketing initiatives, deliverables, marketing results tracking, events and marketing campaigns. Participated in telesales rollout in Americas and Asia Pacific and the introduction of a new, worldwide email marketing tool.

Managed hardware and supplies inventory including forecasting, run rate stock, large customer roll outs, pricing and orders. Developed marketing and sales programs unique to Canada and implemented US marketing programs as appropriate. Responsible for inside sales team including hiring, development and team management.

Superior Client Experience (SCE) team member focused on market research, interview development, execution and reporting SCE measurements and scorecard preparation for ibm.com. Assisted Americas, Asia Pacific and Europe teams to coordinate go to market plans. Developed projects to improve overall Customer Experience when doing business with IBM via web or telesales

Liaison between IBM and key vendors in the e-auctions marketplace. Worldwide team member helping to evaluate e-auctions opportunities for IBM and educating the internal IBM teams on this new sales and marketing channel.

Management of a team of 15 employees responsible for communications, budget control, measurements, contracts, education, recognition, incentive and marketing programs for IBM's 1500+ PSG Business Partners.

Negotiated Canadian sports sponsorships - Air Canada Centre, Leafs, Raptors, Senators, Grizzlies, Bell Canadian Open, Edmonton Oilers. Developed and executed marketing strategy and plans for Canadian, US and Global sponsorships (Olympics, NHL, NBA, PGA Tour and US Open). Managed hospitality team, event marketing, ticket distribution process/team and external vendors for all sporting events in North America.

Bsc, Marketing And Advertising

Education record