Cassandra Menchaca Email & Phone Number

El Segundo, California, United States

Anaheim, California, United States

Experienced E-Commerce professional with a strong background in merchandising, project management, and cross-functional collaboration. Skilled in managing product catalogs, optimizing digital initiatives, and driving sales growth while enhancing user experience.

• Create engaging product descriptions enhancing the overall customer experience and product knowledge to consumers.
• Compose a high volume of original and creative copy for a variety of retail products, marketing emails and social media content.
• Work in a collaborative environment in an effort to blend technical and editorial information with SEO and Digital Marketing strategies.
• Demonstrate a proficiency in writing and communication skills with an aptitude for grammatical rules and conventions.
• Excellent proofreading and self-editing skills of all materials to ensure correct and consistent copy.
• Responsible for input of product data and copy, as well as previewing and releasing all aspects of product detail pages (Grammatical errors, image issues, missing logos, etc.)

• Launched up to 50 products per day as well as a new campaign every season.
• Worked side by side with the merchandising team to create a cohesive and sales drivenproduct page as well as build out category pages.
• Develop and maintain a strong relationship with buyers via weekly meetings.
• Presented and administered revision on an updated product page to help align with branddemographic.
• Maintained product knowledge and predicted the prospective fashion/design trends.
• Created SEO driven long-form content for category pages.

• Created highly engaging social posts on various social platforms including, but not limited to Instagram, Twitter, Facebook, and Youtube as well as marketing emails.
• Maintained community management by responding to social conversations in real-time.
• Identified trends on platforms and executed into creative assets.
• Helped create strategies and creative initiatives for growing audience fanbase.
• Planned and coordinated monthly social media events for influencers.
• Partnered with the photo studio and videographers to create content for all social media channels and marketing needs.