Cassandra “Cassi” Milden Email & Phone Number

Selah, Washington, United States

Managing Private Label Business, social media, and website. Monitor business plans and performance for assigned product lines including volume, pricing and spending by key product lines and activities. Recommend and implement corrective actions to achieve margin for assigned product lines. Execute strategies, action plans, and recommendations which incorporate a thorough understanding of the business and financial impact.Identify needed product improvement, cost reduction, or other channel-specific enhancing opportunities. Implement smaller opportunities and define larger projects for potential activation. Activities may include: package redesign, line extensions, channel specific new products, and/or formulation changes. Execute customer-specific programs to meet key customer initiatives. Produce, query, and track information and data as necessary to support assigned channels. Analyze data and provide recommendations for smaller changes. Assist in the development and execution of new product launch business plans, consumer & customer communication and other marketing initiatives.Develop and maintain a working knowledge of consumer trends, consumer demographics, and psychographics and macro socio-economic issues that influence consumer buying behavior. Implement market research as necessary.Develop and maintain a working knowledge of general communication vehicles/strategies required to effectively and efficiently reach our target customer. Assist in creation and execution of programs that create a meaningful connection with our consumer.

Selah, Wa

Assistant Marketing Manager ▪ Assist marketing managers and team in overall marketing strategy, product ideation and new business development▪ Support advertising and promotional strategies with social media asset creative and content for digital space▪ Manage daily community management of our social platforms (Facebook, Instagram, Twitter, LinkedIn)▪ Update and maintain website across several business segments (Corporate, Retail and Foodservice). Provide metrics, analysis and creative direction while working with marketing/product managers▪ Aid in presentations with market research, design and product focuses for the Foodservice team. Provide marketing analysis with relevant industry trends, and address customer needs that parallel Tree Top values ▪ Assist with new product development and project management▪ Manage contract bidding process for K-12 schools, colleges and universities▪ Support Foodservice with pricing updates and management of several price schedules across business segments▪ Assist the Marketing Manager in management of Account Review promotion tracking program by entering and approving plans that meet budget expectations▪ Create sales aids; mailers, sales material and e-blasts that coordinate with campaign message, product focus and/or sales account being targeted

Ellensburg, Washington

- Operations- Property Management- Delinquency collection- Sales and maintenance team management- Serves as the Landlord- Resident issues and approval- Oversee leasing process- Organize and maintain amenities - Coordinate promotional and community sponsorships - Update and maintain leasing numbers and reports- Delegate jobs to specific grove personnel Highlights:Promoted to General Manger from Sales position in 7 monthsMaintains property and delinquency management

Ellensburg, Washington

- Leasing sales- Organize and deligate staff members- Event planning- Marketing - Reports and statistics- Coordinate events and activities to shorten the gap between the students and memebrs of the community- Sponsorships Highlights:Helped increase our leasing numbers by 10%Increased communication with the university in order to create a better partnershipEnhanced residential experince with well planned and beneficial eventsIncreased social media followship by 100+Created new soical media outlets such as instagram in order to connect to our residents, prospects and peersBecame General Manager after 7 months with the company

Ellensburg

- Membership sales- Equipment maintenance- Inventory count and supply order- Organize and oversee billing statements, cancellations, promotional material, and office work.- Create and maintain a staff and group fitness schedule - Coordinate lines of promotional and member communication through webstie upates, constant contact, and social media outlets. Highlights:Increased memebership sales through communication and marketing outreach, hightened lines of communication through different outlets, stronger sales and work ethic through organization and paperwork protocols.

Yakima, Washington Area

- Served as the main contact for the PNWU staff for events and meetings- Scheduled events and meetings- Assisted with events and set up- Delegated jobs to specific PNWU personnelHighlights:Implemented protocol for event and meeting requests and assisted with the Memorial CME Pain conference

Central Washington Universtiy

- Wrote press releasese about various programs offered by the CME department. - Gathered testimonials- Worked towards compiling pieces for a year-end reportHighlights:Promoted to PR and Writing assistant within 3 months of internship.

Richland/Kennewick/Pasco, Washington Area

- Membership sales- Equipment maintenance- Managed staff, schedules, banking deposits- Planned gym soical events, and fitness competitions Highlights:Increased memebership sales, helped open and start Richland fitness facility, strengthened membership interaction and involvment through event coordination.

Bachelor Of Arts (Ba), Public Relations & Nutrition

Activities and Societies: President for the 2011-2012 PRSSACommunications - Public Relations

Aa, General Aa

Activities and Societies: Played 2 years of College Soccer.AA degree

High School Diploma, General Studies

Activities and Societies: Soccer, Cheer, Morning television announcementsDiploma