Cassandra Miller Email & Phone Number

New York, Ny, Us

Recruited during COVID-19 shutdowns by past leadership connection to spearhead operations for women's beauty and apparel startup. As a lifelong learner, I’ve had the opportunity to gain perspective in the e-commerce space while utilizing my core skills as a project manager to plan, strategize, and execute tasks, implement process improvements, and direct productivity to surpass company goals. Over time, my position has organically grown to encompass many brand marketing initiatives and I continue to enjoy learning new skills while supporting my team to the best of my ability.• Achieving multi-million profitability growth YoY by managing, negotiating, and executing the entire creative pipeline for 10-15 e-commerce brands including digital marketing, video ad creation, user-generated content and social media advertising• Managing and resolving customer inquiries and issues, resulting in a 95% resolution rate, including the transition of international customer service efforts to a CRM and saving $20K+ in monthly expenses

New York, Ny, Us

Promoted to COO after gaining momentum from conference improvements and tasked with managing the entire operation and business strategy for ISG. I built a small but mighty team and engineered a tracking system for managing progress and architected a more structured playbook to continue achieving positive results. After COVID-19 struck, I quickly pivoted our March conference to a virtual format as event bans surfaced which resulted in a high success rate despite the circumstances. Six weeks later, I built, marketed, sold, and implemented another very successful virtual conference alongside my reduced team, and set an industry standard for virtual events in our space. We then kicked off regular virtual conferences which kept business going and our audience engaged during the darkest of times.• Performed marketplace research and implemented revenue growth initiatives to better highlight conference value-added services including the launch and management of a robust sponsorship program, increasing conference profitability by 32%, and resulting in stronger client relationships and higher service levels• Pivoted to virtual meetings and conferences, developing strategy and all facets post Covid-19 shutdowns including email campaigns, ticket sales, marketing, sponsorships, speakers, and event platform management with a six-week turnaround for 300-500 virtual participants resulting in a 95%+ satisfaction rate which kept operations profitable and our audience engaged during lockdownClients included: Ur-Energy Inc., MZ Investor Relations, Core IR, OTC Markets, Heritage Global

New York, Ny, Us

Onboarded to make direct improvements to the startup's existing microcap conference, develop more profit opportunities, and bring a fresh perspective in an effort to stand out from competitor conferences. After quickly learning an entirely new industry, my responsibilities included venue scouting, negotiating F&B, signage and branding, budget management, event facilitation, and more in addition to sponsor sales and management, investor engagement, and company sales and participation.• Planned and executed quarterly conferences connecting small & micro-cap companies through one-on-one meetings with institutional and retail investors, each averaging 1000+ attendees• Engineered a tracking system for managing and forecasting progress as well as architected a more structured playbook to continue achieving positive results including improved attendee registration and management, post-event evaluation, and clear reporting to the CEO

Austin, Tx, Us

High Beam, a South by Southwest (SXSW) company, was a design, production, and experiential event agency that managed the official party program for SXSW as well as year-round corporate meetings & events. I managed the team who transformed clubs, restaurants, parking lots, vacant buildings, and more into unique, one-of-a-kind experiences for festival attendees. From live stunts, experiential marketing events, pop-up activations, live concerts, parades, street teams, and more, I oversaw the planning and execution of 200-300 events over the span of 10-14 days at each annual festival. It is at High Beam Events that I uncovered my passion for mentoring and empowering a team. Together, we delivered best-in-class, innovative live experiences to a global audience and increased festival visibility through the power of events. IT. WAS. PURE. MAGIC.• Increased company profitability from $1M to $5.8M within a span of 3 years by implementing innovative pricing strategies and effectively managing client P&L• Strategized with each account to maximize visibility at SXSW, accomplish set goals, and deliver trending events YoY• Directed the team and offered both creative and production support for the 30+ events that took place each day over the 10-14 day SXSW festival• Oversaw company-wide event budgets and scope of work outlines upwards of $1M+• Managed roster of external vendors both for supporting unique event experiences as well as performance execution onsite within a high-stress, high-pressure festival setting Sample clientele: MTV Woodie Awards, 3M, Mashable, Universal Music Group, McDonald's, NBC, 20th Century Fox, National Geographic, Indeed, Dropbox, Calvin Klein, Bravo, ASCAP, Bill & Melinda Gates Foundation, Australia/Canada/Brazil/German+ Governments, and many more

Austin, Tx, Us

I was charged with building and developing the official party program for SXSW and managing the relationship between our companies. While still producing my own events, I continued to build and manage a full-time team of producers, seasonal contractors, freelancers, and production staff. We were as loyal to helping grass-root companies participate at SXSW as we were to building out the MTV Woodie Awards for a live show or fabricating custom installations for Skype and Cricket. All the while my responsibilities increased, the company grew, our team grew, and we were creating and producing some of the most well-received, innovative events at the festival. Our corporate event side was also booming with galas, grand opening events, private parties, fashion shows, holiday parties, company all-hands and more.

Austin, Tx, Us

Hired full-time to build infrastructure for the upcoming SXSW season as well as to develop corporate event and DMC (destination management) accounts. I was tasked with hiring and building the new seasonal event team, training, and managing them which is where I discovered my passion for mentoring teams.

Austin, Tx, Us

Brought on as a contract event planner for SXSW season where I further developed my creative design skills having come from an operations-focused background. I planned and executed multiple large-scale and intimate events such as the SXSW Interactive Opening Party with 5,000 attendees in an empty downtown Austin warehouse.

Scottsdale, Az, Us

Now back on US soil, I was invited to return and help support the team through peak season as a contract account manager. Many of my returning accounts heard I was back in town and requested I be assigned to their programs. After fulfilling my contract, I was offered an extension to stay on longer but I chose to move to Austin, Texas.

I always dreamed of living abroad so I took a year sabbatical to teach English as a second language at a private academy of students ranging from age 6 to 16. Through this opportunity, I was able to further develop my training abilities by coaching on-boarding teachers in class time management. I also quickly learned how to build lesson plans and create engagement within the classroom while facilitating lessons to students having no previous teaching training or experience. This cultural experience truly shaped who I am today and I'm so thankful I took the leap!

Scottsdale, Az, Us

During my time at the Destination Manager, I executed DMC programs, averaging 4-7/week simultaneously at multiple luxury resorts across Phoenix and Scottsdale. I collaborated with hotel partners to conduct effective site inspections and communicated client needs with hotel executives for F&B and other operational services. I was also responsible for negotiating pricing and deliverables with venues and vendors for transportation, group activities, catering, off and on-site events, decor, and entertainment. Due to my dedication and attention to detail, I was often requested both internally by our account executives to be partnered as well as by returning client accounts. After my year in South Korea, I was invited back as a contract Account Manager from Feb-May, 2010

As a facilitator of team building events at Event Team, I was able to apply my passion for collaboration by bringing people together through various activities with the hope of improving social relations. In this position, I refined internal operational procedures as well as client communication, and even dabbled as a DJ and emcee on smaller events.

Bachelors, Media Management

French Language Lessons - Level 1

Korean Language Lessons (Basic)

Spanish Language A1, A2, B1, B2, C1