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With dependable career long success building, relationships and retaining teams, I am considered as a strong leader with a reputation of excellent communication and forming lasting partnerships. Additionally, I am very well-connected in the Atlanta business and nonprofit communities who brings strong relationships with Fortune 500 companies and key community and government stakeholders. I am a consummate player/coach, just as comfortable doing the work as managing the work flow. Over the course of my career I have managed 100’s of professionals in North America and am most proud of the career advancements many on my team have gone on to enjoy. I have built teams from scratch, inherited teams and everything in between. Finding, mentoring and retaining top talent at every level has been the hallmark of my career. I have a strong business acumen and experience managing large budgets like Home Depot’s $250M North American budget and General Motors $42M SE Regional budget. In doing so I had to make well researched, discerning and often difficult investment decisions on behalf of my clients. Those decisions were always made with a full understanding of their mission, goals, and priorities while insuring balanced coverage. Further, I have been responsible for creating and executing long term strategic plans for my clients, my team and the companies I work for in most of my roles. Above all else I offer a life long attitude of service which I have demonstrated by sharing my time, talent and money. In addition to the time and energy I put into my professional endeavors I continue to support Ushers New Look, Georgia Laws of Life, do multiple service projects and thru my Rotary club each year and donate to multiple other charities. You will find that I am a well-rounded professional who brings a unique background and exceptional qualifications in all aspects of communication and management across multiple business types and industries.
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General Sales ManagerTrustdaleAtlanta, Ga, Us
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Sr. Marketing DirectorVirtual Imaging, Inc. Nov 2024 - PresentAtlanta, Georgia, United States -
Account ExecutiveAtlanta Public Broadcasting Wabe, 90.1 Fm And Atlanta Pba 501 (C) 3 Oct 2021 - PresentAtlanta, Georgia, United StatesWABE, home of WABE 90.1 and ATL PBA, is Atlanta's original, independent, non-profit source for news and local stories.PURPOSE: Connecting Atlantans to AtlantaVISION: To be the most trusted, independent source of news and local storytelling, furthering community and civic participationMISSION: Inform, inspire, reflect and empower greater Atlanta
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Contest Coordinator & Database Manager, Current VolunteerLaws Of Life 501 (C) 3 Nov 2017 - PresentAtlanta, Georgia, United States,•Coordinate details of state-wide high school essay contest including tracking participation, donations, judging essays and managing awards.
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Business Growth Strategist3 Stage Media Feb 2021 - Oct 2021Atlanta, Georgia, United States3Stage Media is a boutique media firm designed to help clients in the finance, real estate, legal and health care sectors reach qualified customers with innovative broadcast and digital campaigns, as well as once-in-a-lifetime celebrity VIP experiences.
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Owner, CeoQmmunications Jul 2009 - Oct 2021Responsible for the overall growth and management of the company and providing exemplary customer solutions.Day to day activity includes client service, new business generation, developing marketing and media plans and supervising implementation. Advertising today is a data driven decision and implementation is highly technical. Often the options and the obstacles change rapidly. Using technology and data together with sound messaging is key to maximizing success and ROI. At Qmmunications, we help you navigate the road to success.We offer the best in class in creative development, production, marketing planning, media planning and placement – across all media types, traditional and digital. Whether your message is a business to business one or you are looking to attract more retail customers, we make sure that your message and media feeds your bottom line.We craft plans based on sound research so that your message is on target to influence and reach the right customers, in the right places at the right time. Advertising can be expensive, at Qmmunications we ensure that you are not spending more than you need by trimming any inefficiencies and securing the very best deals possible. Check us out online at www.qmmunications.com or give me a call to see what we can do for you!
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Vp Executive RecruiterStrategy Source Llc Aug 2018 - Mar 2020Greater Atlanta AreaIf it has anything to do with advertising, marketing, sales or branding, it’s in my wheelhouse. My experience in these verticals and my natural ability and passion for making connections have resulted in a vast network of professionals at agencies, brands and related fields.Throughout my career, I have had the privilege of working with the worlds largest and savviest advertisers at the biggest agencies, on the client side and on the sales side. I also have had the experience of running two start-up companies of my own so I know that eco-system well and how to help scale the right way. This experience allows me to help companies and professionals find a fit that works for all. My personal promise to everyone is listen, work hard and keep your best interests at the heart of all I do. -
Marketing DirectorUsher'S New Look Nov 2018 - Dec 2019Greater Atlanta AreaUsher’s New Look is a non-profit organization that transforms the lives of the under-resourced youth from middle school through college by providing a comprehensive program which develops and equips the leaders of tomorrow.Responsibilities included continuously evaluating and adjusting brand image so that we appropriately addressed donors, corporate partners and our youth. Ensuring that all external communication were consistent with the UL brand image. Work with development team and CEO to make certain all communication was aligned with mission and development goals. Analyze donor research to ensure marketing was on point. Deliver new revenue generating ideas, analyze cost v benefit and execute programs. Identify opportunities to extend awareness and drive donations. Manage external vendors and projects (web developer, creative agency, etc). Create and distribute content thru social media, online and offline. Coordinate with volunteers on projects. -
Managing Partner - CooParketing, Llc May 2014 - Jul 2018Parketing, LLC is an alternative Out of Home advertising company focused on the niche of smart city initiatives. We offer the best in class equipment, technology and content. We manage the advertising process to create a new revenue stream, data collection and dissemination, maintenance and user experience. We provide advertisers a one-stop shop for placing an effective campaign by providing access to a highly engaged potential customer. We offer turnkey revenue solutions and greater returns on ad buys by developing advertising, marketing and promotional programs.* Responsible for company operations and management. * Oversight of contracts, billing and negotiations with clients and advertisers.* Business Development and Partnerships
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Senior SupervisorStarcom Media Vest (Formerly Gmplanworks) May 2007 - Dec 2008Local MarketingWorked closely with clients and vendors to cultivate promotions and sponsorship opportunities in support of client objectives.Collaborated with Regional GM Executives, partner agencies and dealer associations to develop strategy and ensure clear communication of intricate components that ensured synchronization and effectiveness of marketing tools.Developed, implemented and revised marketing plans to meet GM sales goals in SE Region.Managed execution of local promotions, media placement and performance for SE Region dealer associations.
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Client Service & Senior Spot SupervisorCarat Nov 2004 - Jan 2007Managed all aspects of Kia SE Regional client relations including plan development and management of budgets.Supervised Atlanta office media buying staff of 15-20 employees.Managed productivity, performance and workload to ensure quality and maximize productivity.Presented media plans, sponsorship opportunities and rationale at regional strategy meetings with Kia Executives that supported marketing objectives.Delivered media plans and performance reports at annual Kia Corporate strategy meetings in support of SE Region VP, RDM & M.Monitored monthly sales as reported by Kia region and adjusted spending accordingly.
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Account Service And Senior Broadcast SupervisorInitiative Media (Formerly Western Media) Jan 1998 - Nov 2004Worked closely with The Home Depot and IM planning and buying staff and ensured media tactics and implementation supported client objectives.Managed a budget in excess of $115M to provide adequate store support to 1200+ stores across the US.Directed two additional account supervisors and 50+ buyers and support staff.Integrated local efforts with national broadcast and print to achieve synergy and maximize efficiency.Key in orchestrating a partnership with The Home Depot and multi-faceted media partners, optimizing different aspects of both companies and divisions.Developed media plans and supervised placement for Arby's.Monitored Arby's sales and worked closely with RDM&Ms to ensure media supported sales goals.Presented plans and results to local franchise owners, groups, RDM&Ms and corporate (RTM) management.
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Sr Director Of BroadcastCharter Medical Corporation Jan 1994 - Jan 1998
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Senior Director Of BroadcastCharter Medical Corporation Jan 1994 - Jan 1998Developed strategic marketing plans on both local and national levels for 57 hospitals that supported brand awareness, generated referrals and direct patient contact.Provided critical research for new business ventures, mergers and acquisitions that was crucial to the decision making process.Hired to create the in house marketing/media department composed of a staff of 15 that developed media plans and executed placement.Developed public relations campaigns in house and managed implementation and out-sourced provider.Planned media and placement of $15M in broadcast activity.Created and organized the media department from the ground up in conjunction with other principals.Designed and implemented department procedures including planning and budget tracking model.VARIOUS FORMATIVE POSITIONS; Started as an assistant at DMB&B and was quickly promoted to buyer. Moved to BBDO and promoted to Sr. Buyer and interoffice coordinator between client accounting and Minneapolis office.
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Media BuyerBbdo 1988 - 1994
Cassandra Qualls Skills
Frequently Asked Questions about Cassandra Qualls
What company does Cassandra Qualls work for?
Cassandra Qualls works for Trustdale
What is Cassandra Qualls's role at the current company?
Cassandra Qualls's current role is General Sales Manager.
What is Cassandra Qualls's email address?
Cassandra Qualls's email address is ca****@****llc.com
What is Cassandra Qualls's direct phone number?
Cassandra Qualls's direct phone number is +177078*****
What skills is Cassandra Qualls known for?
Cassandra Qualls has skills like Strategy, Advertising, Marketing, Media Planning, B2b, Integrated Marketing, Sales Management, Market Planning, Media Buying, Creative Direction, Broadcast, Sales.
Who are Cassandra Qualls's colleagues?
Cassandra Qualls's colleagues are Amy C. Dorcy, Ed Thieman, Abby Avery, Renee Gallo, Barry Petrea, Denise Korn, Valerie Sonntag.
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Cassandra Qualls
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