Cassandra Myers Email and Phone Number

•Deliver strategic thought leadership to unlock incremental opportunities across the snacking portfolio•Lead shopper marketing investment strategy, agency tactical transformation and joint business planning initiatives

•Developed and executed business plans and brand strategies, led AOP process •Managed monthly forecasts and commercialized sustainable innovations •Spearheaded cross functional projects to deliver volume/OI goals

•Led breakout and disruptive innovation on the Tyson brand to drive share and volume growth in value-added fresh products•P&L owner & manager for the refrigerated fresh innovation portfolio

Brand Management•Rebranded KL in the marketplace to be more accessible and competitive through pricing restructure analysis, product redesign and strategic distribution planning • Aligned strategic business processes while driving company initiatives cross functionally to generate volume and anticipate future business needs•Conducted robust market research and in-depth conjoint analysis needed to pinpoint consumer needs, revenue and market share opportunities that drive volume growth•Closely monitored and analyzed sales volumes, market share trends and competitive activity to create tactical plans that deliver upon business objectives•Partnered with planning and pricing teams on pricing analysis and product/margin management to accommodate sales demand while maintaining productive global core assortments and limiting downside pricing risks•Spearheaded sku efficiency projects to reduce sku count from 121 skus to 64 skus for a 47% sku decrease and 31% increase in sku efficiency•Created product line plans for all seasonal collection based on sales analysis and current fashion trends while developing all internal and consumer facing materials •Conducted weekly sales meetings to provide global guidance and partnership needed to achieve sales objectives and grow the business•Led fixture and packaging rollouts from the infancy stage of design and material sourcing to the final stages of strategic, tiered distribution Brand Marketing• Helped manage the multi-million-dollar global marketing budget while partnering with internal and external members to plan, track, and report marketing spends•Took qualitative and quantitative data and translated them into actionable, 360 brand marketing plans that drive volume and grow market penetration•Created internal brand storytelling plans while working externally with agency partners to ensure the execution of various marketing activities align with volume goals and business priorities

• Achieved a brand increase of 13% in 2015 and ended the year at #3 in performance vs. Budget in the Fossil portfolio and #1 in performance vs. LY • Managed distribution plans to maintain a strong and effective presence in the Americas and Asia• Assisted in creating liquidation strategies that resulted in 18% sales growth and a 22% increase in sku optimization• Increased the ladies watch penetration from 11% in P6 of 2014 to 23% by EOY 2015 through strategic line planning and attribute analysis

•Tracked progress of digital marketing projects and contribute to social media strategy•Coordinated communications on digital marketing initiatives, milestones, and roadmaps•Grew social media presence across various social network channels•Managed calendar, deadlines and asset coordination for social media team•Collaborated to improve the effectiveness of digital ads, web banners and promotions •Developed marketing strategies; including customer segmentation and re-activation

• Supported AT&T and Nielsen partners in consumer segmentation and shopper marketing research to prepare for Innovation Summit concept testing and understanding shopper behavior, attitudes and trends• Created AT&T’s 2012 diversity sponsorship plan that resulted in a $5M agency retainer• Utilized syndicated data and valuation models to develop sponsorship strategies for AT&T’s diversity team• Helped organize and deploy teams of brand ambassadors at targeted college campuses throughout the US to conduct primary research studies, giving AT&T insight into over 22,000 millennial’s mobile-handset usage

Provided client management support to E&Y's Unemployment Claims Practice, a service that provides outsourced claims processing to companies.• Created and managed all project reporting systems including both financial and operational data systems leading to a 57% increase in project operational efficiency• Defined and implemented new business models and research methodologies that captured client insights used for developing strategic customer behavior profiles• Designed innovative solutions in collaboration with solution architects and technical experts, in order to meet business goals and requirements