As the Director of Marketing at East Coast Golf Management, I lead innovative marketing strategies for a portfolio of six unique golf properties along the Carolina coast. With roots in one of the largest and toughest golf markets, ECGM is more than just a management company—we’re trailblazers in golf course operations, leveraging our Cooperative Marketing and Buying Program to drive success, efficiency, and excellence across the board.At ECGM, we manage a diverse range of courses, from a legendary Arnold Palmer design to a premier 54-hole stay-and-play resort. Several of our properties are undergoing exciting renovations, and we are redefining how golfers experience these destinations. My role spans across creating impactful marketing campaigns, social media strategy, branding, and communications to connect with both new and loyal guests.By fostering collaboration within our network and embracing cutting-edge marketing technologies, we are changing the landscape of golf course management and delivering exceptional guest experiences every day.