Cassandra Squibb

Cassandra Squibb Email and Phone Number

Owner at Squibb & Co. @
Cassandra Squibb's Location
Anchorage, Alaska, United States, United States
Cassandra Squibb's Contact Details
About Cassandra Squibb

SEAFOOD COMMUNICATIONS & MARKETINGBorn and raised in Alaska, a strategic creative seafood communications professional skilled in the development and promotion of seafood brands. My background includes 20 years in strategic planning, marketing plan development/execution, and public relations, including over 15 years in Alaska seafood trade and consumer marketing. I am honored to work with many of Alaska's seafood processors, canneries, and marketing associations and serve as Chair of the Alaska Seafood Marketing Association's Communications Committee. Core competencies include:Strategic Planning • Consumer Research • Campaign Development & Execution • Alaska Seafood Marketing • Retail & Foodservice Co-Branded Promotions • Media Relations • Corporate Communications • Public Relations • Trade Shows • Social Media • E-Commerce (Shopify/Big Commerce) • Brand Development • Digital Advertising/SEO/Paid Search • Email Marketing (Constant Contact/MailChimp/Klaviyo) • Copywriting • Grant Writing • Saltonstall-Kennedy Grant Writing

Cassandra Squibb's Current Company Details
Squibb & Co.

Squibb & Co.

Owner at Squibb & Co.
Cassandra Squibb Work Experience Details
  • Squibb & Co.
    Owner
    Squibb & Co. May 2017 - Present
    Anchorage, Alaska Area
  • Copper River Seafoods
    Chief Marketing Officer
    Copper River Seafoods Apr 2013 - Oct 2017
    Anchorage, Alaska Area
    Guide the Senior Management Team (Board and Officers) in crafting, communicating, and implementing the strategic marketing plan of the company. Focus on balancing the mission of the company with creative brand-building marketing campaigns that maximize profitability, and sustainability of Copper River Seafoods. • Develop and execute successful co-branded promotions• Autonomously direct Copper River Seafoods’ highest margin business (www.copperriverseafoods.com) creating annual double digit growth since 2013. • Manage all external corporate communications including all media inquiries.
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  • Schiedermayer Alaska
    Managing Director
    Schiedermayer Alaska Oct 2006 - Apr 2013
    Anchorage, Alaska
    Developed and managed the execution of annual marketing plans for multiple Alaska seafood industry clients including, the Alaska Seafood Marketing Institute (ASMI), Copper River Prince William Sound Marketing Association (CRPWS/MA), and the Bristol Bay Regional Seafood Development Association (BBRSDA). Created successful programs through a strategic planning process including analyzing market situations, trends, consumer brand awareness research, and target audience purchasing habits. Created custom systems for media monitoring and ROI measurement of annual marketing programs based on client missions and marketing objectives.
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  • Rpm Advertising
    Account Supervisor
    Rpm Advertising Sep 2002 - Dec 2005
    Greater Chicago Area
    Designed annual marketing plans and created budgets, functioned as primary liaison between client and agency, and developed teams to support seamless execution of consumer internet, print, outdoor, television and radio advertising campaigns.
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  • Gerald Stevens Inc.
    Account Executive
    Gerald Stevens Inc. Aug 2000 - Sep 2001
    Greater Philadelphia Area
    Wrote press releases and advertising copy for food, restaurant, and upscale cooking equipment industry clients. Assisted in script writing and production for local cooking show, "In The Kitchen with Philly's Famous Chefs.”
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  • Pagano Schenck & Kay Advertising
    Account Services Intern
    Pagano Schenck & Kay Advertising Nov 1999 - Jun 2000
    Greater Boston Area

Cassandra Squibb Skills

Public Relations Marketing Marketing Communications Social Media Strategic Planning Marketing Strategy Integrated Marketing Copywriting Digital Marketing Media Relations Blogging Brand Development Advertising Creative Strategy Brand Management Food Marketing Team Leadership Press Releases Strategic Communications Creative Direction Media Evaluation Digital Media Seafood Consumer Public Relations Media Measurement Blogger Relations Retail Public Relations Foodservice Public Relations Business Development Procurement

Cassandra Squibb Education Details

Frequently Asked Questions about Cassandra Squibb

What company does Cassandra Squibb work for?

Cassandra Squibb works for Squibb & Co.

What is Cassandra Squibb's role at the current company?

Cassandra Squibb's current role is Owner at Squibb & Co..

What is Cassandra Squibb's email address?

Cassandra Squibb's email address is ca****@****ail.com

What is Cassandra Squibb's direct phone number?

Cassandra Squibb's direct phone number is +190723*****

What schools did Cassandra Squibb attend?

Cassandra Squibb attended Boston University, Portland State University, The Ad Club (Boston, Ma).

What are some of Cassandra Squibb's interests?

Cassandra Squibb has interest in Arts And Culture.

What skills is Cassandra Squibb known for?

Cassandra Squibb has skills like Public Relations, Marketing, Marketing Communications, Social Media, Strategic Planning, Marketing Strategy, Integrated Marketing, Copywriting, Digital Marketing, Media Relations, Blogging, Brand Development.

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