Cassandra Thomas-Smith Email & Phone Number

A marketer with a focus on data, insights and business intelligence. I love helping business establish insight > to inform decision making > to grow users, usage and uses. In particular, I have a passion for location marketing, building and getting the best out of geographic information systems and data about people on the move.Experienced in research and communications, using and analysing all types of communications, advertising and media data. Worked across both the media agency side in strategy, planning and buying as well as developing primary research and insights on the media operator side. Articles & Features: http://cassandrathomassmith.wordpress.com/I have experience in mainstream and cutting edge research methodologies such as world first Eye Tracking, Neuro Marketing and Facial Coding tactics. My expertise is bringing new information into the business and turning that into Insights. More importantly, it’s getting these insights and implications to internal and external people – to increase sales, get in front of new business and influence business partners. I have made a positive impact on both the client side and the trade side.My talent & passion is for optimising the in-puts and take-outs of challenging new research techniques. With the take-outs I’m particularly experienced in developing these into tools and collateral to develop existing business, win new business, grow revenue and generate positive business outcomes.Specialties: Consumer Research, advertising effectiveness, Location analytics, Audience Measurement, Eye Tracking, Neuro Imaging, advertising engagement, media environments, Consumer Research & Insights, Geographic Information Systems (GIS), Out-Of-Home, Optimisation (Optimization), Stakeholder Engagement, Consulting, Presentation, Reporting Metrics, Research Design, Analytics (Analytical), cassandrathomassmith@gmail.com

Listed skills include Advertising, Marketing Research, Outdoor Advertising, Customer Insight, and 45 others.