Cassandra Tilson

Cassandra Tilson Email and Phone Number

Senior Product Marketing Manager at OpenText @ OpenText
waterloo, ontario, canada
Cassandra Tilson's Location
Ottawa, Ontario, Canada, Canada
Cassandra Tilson's Contact Details

Cassandra Tilson work email

Cassandra Tilson personal email

About Cassandra Tilson

Skilled writer, editor, and project manager experienced in leading the development, implementation, and analysis of marketing and communications materials for diverse audiences. I develop assets to enrich customers' understanding of OpenText's cloud-based products and services. These include web content, blogs, conference presentations, sales materials, and more. I also collaborate with teams across OpenText to support campaigns, sales processes, and sales enablement, ensuring they are armed with the information and assets they need to reach customers effectively. My past experiences as a Customer Success Manager and sponsorship servicing lead have taught me how to build and nurture strong relationships both internally and externally, through proactive communication and responsive problem-solving. As a Customer Success Manager, I led initiatives designed to incite customer engagement, ensure satisfaction, and support both sales and renewals. I continue to bring a customer-focused approach to all of my work as a product marketing lead. Once an English major, always an English major: I have a well-honed ability to craft messaging and analyze its impact. My expertise in understanding the needs of, and successfully communicating with, a diverse range of audiences allowed me to shift successfully from the museum sector to the software industry. After more than 10 years in museums, in 2019 I pivoted to the tech sector. My innate curiosity, resourceful and self-motivated nature, and passion for ongoing learning have allowed me to succeed in the fast-paced and ever-evolving market in which OpenText thrives.

Cassandra Tilson's Current Company Details
OpenText

Opentext

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Senior Product Marketing Manager at OpenText
waterloo, ontario, canada
Website:
opentext.com
Employees:
13352
Cassandra Tilson Work Experience Details
  • Opentext
    Senior Product Marketing Manager
    Opentext Oct 2022 - Present
  • Opentext
    Product Marketing Manager
    Opentext Jun 2021 - Oct 2022
    Write and develop assets to enrich customers' understanding of OpenText's cloud-based products and services, including web content, blogs, conference presentations, sales materials, and more.Revise and update existing assets to reflect new features and functionality offered by OpenText technology. | Collaborate with teams across OpenText to support campaigns, sales processes, and sales enablement.
  • Opentext
    Senior Customer Success Manager
    Opentext Apr 2019 - Jun 2021
    Developed, implemented, and managed strategic customer marketing initiatives to support customer retention and drive sales.Developed and led end-to-end plans to drive customers from onboarding, through successful adoption to renewal. | Developed messaging and content for marketing and communications materials targeted to high-value OpenText customers including e-mail campaigns, newsletter, webinar series, and web content. | Project managed customer communications initiatives from content development through distribution. | Defined KPIs for customer success initiatives, tracked key metrics, and leveraged data to refine engagement strategies.
  • Ingenium
    Officer, Business Development, Servicing
    Ingenium Nov 2013 - Apr 2019
    Ottawa, Ontario, Canada
    Managed strategic stakeholder communications and fostered strong positive relationships between Ingenium’s 3 national museums, and more than 90 funding partners and sponsors. Led project management for communication and marketing plans to foster sponsors’ understanding of Ingenium’s programs, mission, and mandate through written reports, tailored communications, and events. | Wrote social media and web content, media advisories, press releases as well as internal and external stakeholder communications highlighting sponsor and partner support. | Researched, wrote, and developed content for servicing reports outlining impact and ROI for sponsor-funded exhibitions, programs, and events. | Developed social media content for exhibitions, programs and events funded by sponsors and partners. Examples include Canada Day sponsored by NAV Canada and exhibitions and programs sponsored by Canadian Space Agency. | Led event planning for all events involving sponsors and partners, including coordinating logistics, communication strategy, and briefings. Represented Ingenium at both internal and client-led events, and leveraged these opportunities to foster repeat sponsor investment.
  • Ingenium
    Event Coordinator
    Ingenium Mar 2012 - Nov 2013
    Ottawa, Ontario, Canada
    Event Coordinator for Canada Aviation and Space Museum. Managed the delivery of up 20+ events/month, including fundraising galas, corporate retreats, weddings, and military ceremonies. Led logistical and administrative planning including developing critical paths and budgets, liaising with clients, executing internal communications, onsite coordination and debriefing. | Hosted large-scale events including VIP guests such as former Prime Minster Stephen Harper, former Governor General David Johnston, astronauts Chris Hadfield, David St-Jacques, and others. | Worked collaboratively with marketing and communications, assisted in writing promotional text, and contributed to marketing via social media. | Trained and managed events team.
  • Ingenium
    Education And Interpretation Assistant And Guide
    Ingenium Jun 2011 - Mar 2012
    Contributed to the development and delivery of education programs and events at Canada Agriculture and Food Museum.Developed content for World Food Day web page. | Edited texts for five education programs. | Represented the museum at events both on and off-site.
  • Integrated Merchandising Systems, Llc
    Customer Account Representative
    Integrated Merchandising Systems, Llc Nov 2010 - Jun 2011
    Toronto, Ontario, Canada
    Assisted in establishing the customer service department for Integrated Merchandising Systems’ first Canadian office. Wrote instructional documents, memos, and website text. | Responded to customer inquiries in a fast-paced, high-pressure environment, demonstrating efficiency, diplomacy, and organizational skill.
  • The British Museum
    Communities Team Intern
    The British Museum Jun 2009 - Sep 2009
    London, United Kingdom
    Developed and implemented evaluation strategies for 2 national programs: A History of the World in 100 Objects and Talking Objects. Wrote object labels for use on the web and in British Museum galleries, linking individual objects to the History of the World in 100 Objects project, a partnership with the BBC tracing world history through a series of 100 radio programs. | Conducted a visitor study assessing preferences for museum text content and tone. | Project managed 4 Talking Objects youth outreach initiatives from planning through evaluation and reporting.
  • National Capital Commission - Commission De La Capitale Nationale
    Program Assistant
    National Capital Commission - Commission De La Capitale Nationale Nov 2007 - May 2008
    Ottawa, Ontario, Canada
    Developed 2 exhibits (from inception through installation) for display on the Rideau Canal. Researched and wrote texts, sourced images, established copyright agreements, and liaised with designers and installation teams for each exhibit.
  • Bytown Museum | Musée Bytown
    Museum Assistant
    Bytown Museum | Musée Bytown Sep 2007 - Apr 2008
    Ottawa, Ontario, Canada
    Assisted the Director, Curator, and Program Manager with all aspects of Museum operations. Managed the museum boutique, prepared correspondence on behalf of the Director, and supported the development of satellite exhibits for local schools.

Cassandra Tilson Skills

Special Events Partnership Development Customer Focus Conference Speaking Writing Editing Research Education Customer Experience Content Development And Design Community Outreach Conference Presentations Social Media Social Networking Project Management Project Planning Event Management Analysis Nonprofits Management Museums Fundraising Public Relations Public Speaking History Event Planning

Frequently Asked Questions about Cassandra Tilson

What company does Cassandra Tilson work for?

Cassandra Tilson works for Opentext

What is Cassandra Tilson's role at the current company?

Cassandra Tilson's current role is Senior Product Marketing Manager at OpenText.

What is Cassandra Tilson's email address?

Cassandra Tilson's email address is ca****@****ail.com

What skills is Cassandra Tilson known for?

Cassandra Tilson has skills like Special Events, Partnership Development, Customer Focus, Conference Speaking, Writing, Editing, Research, Education, Customer Experience, Content Development And Design, Community Outreach, Conference Presentations.

Who are Cassandra Tilson's colleagues?

Cassandra Tilson's colleagues are Kiran Kumar, Nikki Hooper, Mahitab Abdelsalam, Fiona Wolthers, Maria White, Liron Lichterman, Violeta Constantin.

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