Cassandra Wraight Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Clients include; Taco Bell, Ascensia Diabetes Care, UNIQLO, Yokohama, Manulife, Mark Anthony Wine & Spirits (Stoli Vodka, Villa One), Priceline, and BlackNorth Initiative.• Source, digest and interpret business information and consumer / market data / cultural and social trends from a variety of sources • Use internal data tools to pull and analyze audience data • Prepare detailed competitive and social audits to find white space and industry insights for clients • Implement research, collect information, establish facts and draw smart conclusions to answer client's strategic problems • Work closely with sister agencies within the parent media network to create integrated approaches to campaigns

Toronto, Canada Area

• Launch and own the day-to-day management and optimization of assigned ad campaigns with outlined strategy, assets and targeting• Prepare digital plans for external and internal clients using past campaign data and research to align with clients objectives• Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations• Ensures that campaign KPIs and objectives are met both near and long term• Prepares research and insights to inform ongoing media recommendations• Manages budget allocations and bid parameters to deliver most efficient results• Prepares weekly reporting• Tests new ideas based on insights gained from campaign management• Research as required• Solve problems flexibly and creatively while operating in an environment where the rules change daily• Work with ads team to test hypothesis, verify results, and continually optimize

Toronto, Canada Area

Clients include: PepsiCo, Mercedes Benz & Leon's• Assist media buyers in creating detailed post reports for our clients • Assist with uploading broadcast buys to the internal system and verifying all details were input correctly• Send and confirm traffic for the upcoming buys • Pull broadcast ratings to crosscheck against what was purchased for the team to negotiate makegoods• Assist with any billing, contract or makegood discrepancies • Liaise with media sales reps to form strong professional relationships • Administrative duties

• Create presentation pitch for our distributor, Sony Music • Pitch our upcoming releases to Spotify Canada for playlist support • Upload singles and albums to The Orchard with strong attention to detail• Assist the president and CEO with finding fresh and unique talent• Hosted Higher Reign's showcase at Canadian Music Week

Toronto, Canada Area

Clients include: Walt Disney Studios Motion Pictures Canada, Energizer, Subway, and Rogers• Filing/organizing company expenses • Creating detailed charts, tables and lists based on research • Extensive research on Canadian events (location, price, links, description, demographics)• Participated in brain storming activities/concept ideations with fresh ideas• Booking vendor/activation space• Booking travel accommodations • Screening resumes for brand ambassador jobs – general assistance for Talent Manager, helping with the hiring process • Working efficiently under tight deadlines to prepare documents for clients such as calendars, reports and Powerpoint/Keynote decks• Created effective training manuals for Brand Ambassadors • Supported invoicing procedures• Administrative duties

Toronto, Ontario, Canada

• Communicated client’s objectives to the consumers• Set up/tear down production sets• Greet and communicate with different types of consumers• Collected data for clients• Interacting with employees in all levels of the company

Advertising And Marketing Communications, High Honours

Successfully completed courses based on the following: • Marketing fundamentals • Integrated Marketing Communications, • Written, verbal.

High School

Activities and Societies: Dance Team, Cheerleading, Link Crew Graduated with honours. Received French Immersion Certificate.