Revitalizing the legacy audio brand through leadership of a cross-functional, brand transformation. - Lead the strategic evolution of the Bose brand, repositioning the tenured, benevolent brand to authentically reach a modern, more diverse consumer base.- Spearhead the internal and external transformation of Bose, in line with the new brand strategy, reevaluating existing practices – such as marketing, product development, recruitment, and more – that no longer align with our mission and co-creating new practices with cross-functional leaders, including executives.- Co-create annual, integrated marketing strategies, leveraging business, brand, and consumer insights to inform strategic plans that drive full funnel metrics – from brand familiarity to conversion and advocacy.- Collaborate with eCommerce team to reimagine Bose’s digital storefront and customer service experiences.- Crafted a unique music strategy for Bose – inspired by our new brand positioning, consumer insights, and brand insights – allowing Bose to authentically engage in music culture.- Founded and lead Black@Bose Employee Resource Group, creating a home for Black employees to safely express their experiences and educate the company at large about Black culture and how to be allies.

Evolved the school’s marketing and content strategies to meet the unique needs of our audiences.- Co-created and led marketing strategy for a content series, EducationNow, providing critical resources for educators and parents during the height of the coronavirus pandemic.- Led the development of a marketing strategy for a new master’s program – defined target audience, product positioning, channel strategy, and creative strategy – resulting in the highest volume and highest quality of master’s degree applicants in HGSE history. - Transformed HGSE’s student recruitment strategy – increased lead volume 239% YoY at a CPA far exceeding other brands in the education sector, established creative and media strategy, and oversaw on-going campaign optimizations.- Deepened user engagement with HGSE’s website, through oversight of web development, resulting in a 1.3% YoY growth in unique page views and 3.2% YoY increase in average time on site in 2018- Established agency-like approach, within HGSE’s Marketing team – reallocating staff based on expertise, streamlining project requests, and creating processes to manage expectations of internal clients.

Oversaw account management team and collaborated with strategic and creative leaders on the development of integrated advertising campaigns for Carnival Cruise Line and CenturyLink.- Led Consumer advertising for CenturyLink, driving strategic development across a multi-channel campaign, with goal of increasing brand measures, as well as direct response- Managed team of six marketing managers through the development and implementation of CenturyLink campaigns, including TV, Print, Digital, Social, FSI, Direct Mail, and Email- Oversaw creative development and production of integrated advertising campaigns for Carnival Cruise Line.

- Oversaw strategic and creative development, maintenance, and analysis of content hub for Liberty Mutual Commercial Insurance, resulting in a 57% increase in brand consideration

- Oversaw production, analysis, and optimizations of one of Liberty Mutual Personal Insurance’s most cost efficient display acquisition campaigns, with 25% improvement YoY- Successfully launched online campaign, as part of multi-channel, 2014 Winter Olympic sponsorship for Liberty Mutual Personal Insurance

- Managed production of multi-channel campaigns for NOOK by Barnes & Noble, during critical holiday sales periodsEnsured swift execution of digital campaign optimizations, through partnership with media and creative teams