Strategic marketing solutions for small-business owners with little to no internal support.My experience enables me to provide bespoke marketing solutions that will free up your time to focus on the growth of your business and customer engagement, rather than worrying about email marketing, strategic planning, and clarifying your website messaging. Let's work together to create and design a marketing strategy that helps your company thrive!

Host of the Discover Universal Podcast--You'll hear insider insights from special guests, sneak peeks of exclusive experiences, and stories behind your favorite attractions, including all new things coming to the parks. You'll also hear episodes for Halloween Horror Nights and more.

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker.

Helping executives and public figures clarify their message and spread influence through powerful branding and content. Clients include former Disney executives like Lee Cockerell, Dan Cockerell, Jeff Noel + business leaders of Catalyst Sale, Morgan James Publishing and more.

Digital & social media agency started in Tampa and expanded to Atlanta in early 2019. Helping small & medium sized organizations clients across the country unlock growth. Our services include Paid Advertising, Social Media Management, Content Creation, Search Engine Marketing (SEM) and Website Development.

-Led marketing and PR department that manages 5 restaurant concepts-Planned and directed store and event marketing efforts-Conducted competitor research to develop new creative and marketing concepts-Developed digital, OOH, and print paid strategies-Worked alongside operations department to develop sales and lead generation efforts-Oversaw social media marketing strategy and content marketing-Led photoshoots and video shoots (provided creative direction) -Wrote and distributed press releases

-Supported account teams, working on a variety of brands in industries including beauty, lifestyle, fitness, and editorial-Worked closely with the rest of the Accounts department team to ensure client goals are reached and surpassed-Brainstormed new product launches, along with existing brand campaigns alongside the Strategy team-Collaborated with creative team to build out calendars and schedule content on Sprout Social for clients-Trained incoming community managers on role responsibilities and expectations-Presented team update at weekly company-wide meeting-Provided excellent customer service to clients and adjusts growth strategies based on feedback-Built weekly reports on communities' social media activity using data from Google Analytics, Sprout Social, and Socialbakers-Pitched new ideas and provides insightful and creative recommendations to clients for increased growth-Wrote meeting agendas and recaps for internal and external distribution*All following community manager responsibilities apply

-Maintained relationships between several brands and consumers-Built online communities by engaging with current and potential audience members-Monitored social media communications using Sprout Social and Sprinklr-Scheduled weekly Pinterest content using Buffer-Uploaded and scheduled social media content into Sprout Social and native Facebook Publisher-Reached out to potential brand partners to generate new sales and sponsorship opportunities-Wrote copy for comments, mentions, Instagram Stories, and captions-Publishes articles on social media using proper UTM parameters and bitly links-Implemented various follower growth tactics, including hashtag monitoring and social listening

-Managed social media channels for four separate brands with over 115k combined followers-Scheduled content using Hootesuite and native Facebook Publisher-Created social media campaigns using Facebook Ads Manager and Power Editor-Coordinated internal and external events-Maintained relationships with businesses, charity organizations, and influencers-Monitored media for organic editorial opportunities -Organized media and publicity opportunities for store representatives -Analyzed website data on Google Analytics and Google Adwords for reporting-Photographed restaurant menu items for social media channels using Canon DSLR-Produced videos using Adobe Premiere Pro-Edited Media using Adobe Creative Applications-Wrote and distributed blog articles -Distributed custom newsletters using Fishbowl

COMMUNITY RELATIONS & DEVELOPMENT COORDINATOR (Oct 2016 - Aug 2017)-Coordinated all internal and external CRG events-Managed relationships between company partners and charity organizations-Monitored media for organic editorial opportunities using Google Alerts and native monitoring tactics-Conducted research and prepared strategy plans for new restaurant and menu development-Analyzed digital data on Google Analytics and Google AdWords-Identified and coordinated local marketing opportunities for new store locations -Wrote and published weekly blog articles on company WordPress website-Photographed restaurant menu items for social media channels using Canon DSLR-Scheduled social media content using Hootsuite and native Facebook Publisher-Managed and edited each concept's website on WordPress for design and SEO upgrades-Conducted market research for future store locations-Managed architectural and menu projects for new and existing store locationsEXECUTIVE ASSISTANT & SOCIAL MEDIA MANAGER (Jan 2017 - Aug 2017)-Prepared and analyzed internal company reports for company president -Maintained executive's appointments, using Microsoft Outlook, by planning and scheduling meetings and travel -Acted as the point of contact between the executive and internal/external clients-Managed executive's personal social media accounts (LinkedIn, Facebook, and Instagram)COMMUNICATIONS MANAGER (May 2016 - Oct 2016)-Conducted photoshoots for the social media channels of eight different brands-Managed and tracked brand websites using Google Analytics and Google AdWords-Built brand identity and marketing strategy for CAMP Tampa MARKETING & PUBLIC RELATIONS INTERN (April 2016 - May 2016)-Scheduled content and managed companywide social media accounts, such as Instagram, Facebook, and Twitter-Compiled collateral materials, such as press releases and media advisories-Updated company websites on WordPress and Squarespace

-Worked as a member of the Animal Kingdom merchandise delivery services team -Educated guests on merchandise promotions and offerings within the company-Trained on The Walt Disney Company business strategies-Volunteered as a member of the WDW Safety Committee

-Generated new business and brand awareness through various marketing channels -Conducted sales campaigns through social media, word-of-mouth, and peer-to-peer strategies-Developed a working knowledge of Marie Claire's editorial content and target market.

-Managed and marketed the WeVue social media outlets-Composed weekly blog posts on topics, such as, fashion, lifestyle, and technology-Oversaw interns in social media department

-Organized events in order to promote the application -Composed weekly blog posts-Managed social media outlets such as Facebook, Instagram, and Twitter

-Educated guests about facility's animals -Assisted trainers in feeding and training of dolphins, otters, and pelicans-Worked together with other volunteers to complete tasks and conduct educational presentations-Trained incoming volunteers on materials and job processes