Cass Downton Email & Phone Number

Ottawa, Ontario, Canada

Results-oriented Senior SEO Consultant with nearly a decade of experience leading teams, developing scalable strategies, and driving measurable growth in organic traffic and revenue. Proven expertise in managing SEO departments, optimizing processes, and aligning search strategies with business objectives. Highly skilled in technical SEO, content strategy, and automation to enhance performance and efficiency. Experienced in cross-functional collaboration, client relationship management, and leveraging data to inform decision-making and deliver ROI.Blue Orchid Digitals adopts a “holistic” philosophy for improving organic search traffic. With deep expertise in traffic-drop analysis, site quality, penalty removal, and link quality, our approach to improving a site’s overall organic visibility is rooted in our deep understanding of the quality signals most important to users and to Google.

Ottawa, Canada Area

As I was instrumental in growing MHC from its inception, I became responsible for developing and maintaining MHC’s highly successful SEO training program for new hires. In this expanded position, I hired several new staff over the years, who I trained into a team of junior SEO analysts and account managers that I managed and mentored. Throughout this, I continued to independently audit and consult with my own clients. In addition, I was heavily involved in the operations, growth, forecasting, and policy development at MHC, and was responsible for the content curation of MHC’s weekly SEO newsletter while managing the team responsible for the writing, sponsorship outreach and relations, and its publication.

Ottawa, Canada Area

Learning directly from industry expert Marie Haynes, I consulted with businesses on how to help them gain greater visibility within search engines, with a specific emphasis on Google's Organic Search. I worked independently on scoping work, creating and executing custom high-level consulting projects, strategized with key stakeholders over several months or more on prioritizations based on audit recommendations. I was available to juggle clients simultaneously while guiding SEO implementations and proactively evolving strategy as issues came to light or there was a significant change in organic traffic. I oversaw the company’s weekly industry specific newsletter, which grow by several thousand subscribers over several years. Over the years, I became solely responsible for its content curation and managed the team responsible for the writing, sponsorship management and outreach, and its publication.

Kingston, On

Responsible for ensuring my place of employment operates and is in compliance with Narcotic, Precursor, Medical Devices, and Good Manufacturing Practice (GMP) requirements as set out by Health Canada and the Office of Controlled Substances. Extremely knowledgeable of Health Canada guidelines and regulations in regards to activities applicable to pharmaceuticals, as well as pharmaceutical wholesalers, with a focus on controlled substances.Experienced in Health Canada audits for Narcotic and Controlled Substances, as well as Health Canada's GMP audits. Comfortable and familiar with acting as the point person in these audits. In addition, conducts annual GMP self-audits of site of employment.Train all employees on site with the company's Standard Operating Procedures (SOP), as well as create, write, and enforce site-specific Work Instructions to supplement the SOPs.For the past few years, conduct the annual summer and winter Route Profiling Studies to ensure continued compliance to GMP standards throughout our supply chain. Act as a point person and assist in protocol creation and completion, as well as testing of any/all equipment qualification and temperature mapping, as well as the recent warehouse temperature mapping (summer and winter). Very familiar with Installation Qualification (IQ), Operational Qualification (OQ), and Performance Qualification (PQ) of equipment in order to meet Health Canada's Validation Standards.

Canadian Forces Support Unit Europe, Niederheide, Germany

Assisted in the preparation for emergency treatment of all Canadian military personnel and their dependents in Europe in the event of an H1N1 influenza outbreak. Prepared prescriptions for patients. Took advantage of the opportunity to job shadow the pharmacist, honing understanding of medicinal interactions.In response to an incomplete and error-ridden database, overhauled the outdated reporting program for on-site medications, quantities and expiration dates. Personally catalogued every single pill, cream and liquid. This allowed for a real time snapshot of supply levels and patient profiles.

Bachelor Of Science (B.Sc.), Biology

Ontario Secondary School Diploma (Ossd)

Ontario Scholar designation. Successful completion of four concurrent Advanced Placement classes (Chemistry, Physics, Biology, Calculus).