Cassi Lee Email & Phone Number

Asheville, North Carolina, United States

I successfully taught, lead and maintained our SalonBiz booking program to effectively manage appointments, cancellations and all booking requests. I created new systems within SalonBiz leading to the start of online booking, mass marketing via email, enhancing sales goals and direct compliance with the service providers via the SalonBiz Stylist app. I introduced new policies including new guidelines for the salon and spa, social media practices, cancellation policies and card on file accountability for our guests. I worked directly with Aveda as the Aveda ambassador to successfully share product knowledge and launches, monthly incentives and promotions. I prioritized the online aspect of the business which grew new appointment guests by 40%. I redesigned the website to include all new services with new gender-neutral pricing, team information, career opportunities and booking requests. Through Instagram and Facebook, I worked to post regularly to keep our guests engaged. Along with my other responsibilities, I effectively worked to hire new cosmetologists, estheticians and massage therapists. I maintained inventory through monthly counts of merchandise, placing orders for retail and backbar and adding new related merchandise to our offering.

Asheville, North Carolina

Work directly with the Store Manager to promote a product and customer-focused sales culture. Specific focus on the operations of the store including hiring and onboarding, scheduling, managing payroll and all visual elements. Lead floorsets and all visual merchandising. Daily responsibilities include opening and closing procedures, managing the sales floor and engaging with customers and associates, analyzing business results and completing all tasks within merchandising including processing shipment.

Asheville, North Carolina Area

Executes all brand initiatives around the Beauty category within Victoria’s Secret. This includes prestige fragrances, lip products, accessories and body care. Personally demonstrates and coaches to selling behaviors as the go-to person for the Beauty category. Leads planning, mapping and final execution of floor set activities. Maintains backroom standards and organization as well as shrink indicators and asset protection. Supports the store daily as the shift supervisor; coaching the team to work effectively and to exceed sales goals.

Asheville, North Carolina Area

-Provide personalized bra fittings with an extensive knowledge of the brand and products-Recommend fit solutions and bras according to customer’s wants and needs-Maintain updates and efficiency of fitting rooms and bra wardrobe center-Coach and train associates with the bra journey and fitting room standards-Provide insights on upcoming launches and new products-Preform bra certification for associates

Asheville, North Carolina Area

-Key holder position during the holidays-Opening and closing -Set the pace and direction for associates as CSL (Customer Sales Lead)-Work as a team with other managers to coach and develop associates-Represent the brand with our values, product knowledge and procedures for the ultimate customer experience-Maintain visual brand standards-Extensive knowledge of company standards, the POS system, loyalty policies and promotional procedures-Sell as part of the team to achieve and exceed sales goals

Asheville, North Carolina Area

-Employed with the Doubletree Hilton Hotel with Hilton Standards through Dining Innovations-Work on offsite events such as weddings, business functions and private events-Provide service to events effectively according to BEO (Banquet Event Report)-Provide customer service to clients through maintaining communication about event order-Set up for service and break down after event ends-Merchandising food presentations by using creative elements to aesthetically enhance business meetings, special events and group sessions-Serve plated dinners for large groups and parties

Asheville, North Carolina Area

-Serve guests breakfast, lunch and dinner service-Maintain personal bank and handling of guest checks, reports and deposits-Set up and breakdown of service stations as well as table settings-Stock and fill product for giftshop-Provide customer service at the POS for barista shifts-Crafting of assorted coffee and espresso drinks for customers

Asheville, North Carolina Area

-Extensive product knowledge-Bra Certification -Floor sales, bra-fittings, and extensive training in customer service-Point of Sale execution -Participation in brand guide floor sets and replenishment projects -Work diligently in the back room processing merchandise