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Cassia Palassi Email & Phone Number
Head of Marketing and Innovation
at
Orange Bowl
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Marketing and Innovation
Location
São Paulo, São Paulo, Brazil
Company size
Who is Cassia Palassi? Overview
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Quick answer
Cassia Palassi is listed as Head of Marketing and Innovation at Orange Bowl, a company with 18 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Cassia Palassi.
Cassia Palassi previously worked as Marketing & Innovation Manager at Orange Bowl - Marcas Tropisuco E Suco 100 and Marketing Manager at Senss - Nootrópics. Cassia Palassi holds Master Of Business Administration - Mba, Digital Business from Mba Usp/Esalq.
Company email context
Email format at Orange Bowl
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Orange Bowl
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Profile bio
About Cassia Palassi
• Solid career developed over more than 18 years in the area of marketing and market development with extensive B2B and B2C knowledge by working in large and medium multinational and national companies in the segments of packaging, retail, luxury market, and sustainability, having worked in both online and offline 360° Marketing Management• Integrated leadership of direct employees and cross-functional teams with a focus on developing high performance teams for market development, strategic marketing planning, and product launch, contributing to building strong brands and profitable businesses• Strategic and creative thinking by focusing on implementing actions to leverage the customer experience combined with broad communication skills involving digital, offline, SEO, and AdWords marketing• Corporate adaptability developed in professional experience in Brazil and Europe• Responsible for designing and implementing automation actions and tools such as Salesforce for enhancing the customer journey and optimizing the interactions in order to ensure the increase of customer satisfaction, resulting in a 30% growth in the level of franchisee satisfaction • Implementation of the marketing area of a startup company in Brazil, opening 45 points of sale and carrying out actions that made it possible to reach a 2% market share in the first year of operation in the country• Development of the global marketing strategy and execution for the Chinese foreign market that resulted in a 65% increase in the exported product• Effective development of incentive campaigns for the sales team that reached an increase of 12%, 21%, and 11% in three years, respectively
Listed skills include Marketing, Market Planning, Marketing Strategy, Business Planning, and 9 others.
Current workplace
Cassia Palassi's current company
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Orange Bowl
10 roles
Cassia Palassi work experience
A career timeline built from the work history available for this profile.
Marketing & Innovation Manager
Current
Jul 2024 - Present
Marketing Manager
Current
Jul 2024 - Present
Marketing
Aug 2023 - Sep 2024
Marketing
- Managed the marketing area, being responsible for the planning, budget, external communications, website, company support services, training the sales team, registering the products for receiving awards, participating.
- Led the customer satisfaction survey, managed the e-commerce for franchises, implemented market intelligence tools, while managing customer service and CRM, the social networks strategy, Google Ad campaigns, SEO, and.
- Managed marketing actions to enhance the customer journey for more than 10,000 franchisees of the company’s main customers such as Boticário, Havaianas, Kopenhagen, Natura, Loccitane, and Casa Bauducco.
- Developed online and offline strategies in customer relationship actions, participating in events to increase brand visibility and promote winning over of new markets.
- Led the marketing and customer care teams with around 20 employees tracking their performance through KPIs.
May 2017 - Mar 2023
Marketing Manager
- Led the strategic and marketing planning, internal marketing actions, website, and all the rebranding efforts including communication, promotional and incentive campaigns for the sales team, budget management.
- Developed the sales of one of the products for the Chinese market.
Jul 2013 - Mar 2017
Marketing Coordinator
- Was responsible for marketing in Brazil, strategic planning, budget management, P&L management, tropicalization of communication materials, adaptation of the website, participation in trade shows, opening points of.
Nov 2011 - Feb 2013
Marketing Coordinator
- Was responsible for setting up the marketing area, its strategic planning, budget management, team coordination, developing the website and the communication material for the sales team, training the sales team, and.
Dec 2009 - Jul 2011
Marketing
- Was responsible for all the communication, creation, and application of student satisfaction surveys, translating materials, and for developing promotional sales actions.
Jan 2008 - Aug 2009
Marketing & Events Manager
Astral Festas E Eventos Ltda
Creation, coordination and realization of corporate and social events of different sizes and segments.
Jan 2002 - Jul 2007
6 education records
Cassia Palassi education
Master Of Business Administration - Mba, Digital Business
Master Of Business Administration - Mba, Project Management
Mba, Engenharia De Marketing
Fia
Gestão De Marcas E Produtos
Business English
Abbey College
Pos Graduação, Marketing - Eventos
Centro Universitario Senac
FAQ
Frequently asked questions about Cassia Palassi
Quick answers generated from the profile data available on this page.
What company does Cassia Palassi work for?
Cassia Palassi works for Orange Bowl.
What is Cassia Palassi's role at Orange Bowl?
Cassia Palassi is listed as Head of Marketing and Innovation at Orange Bowl.
Where is Cassia Palassi based?
Cassia Palassi is based in São Paulo, São Paulo, Brazil while working with Orange Bowl.
What companies has Cassia Palassi worked for?
Cassia Palassi has worked for Orange Bowl, Orange Bowl - Marcas Tropisuco E Suco 100, Senss - Nootrópics, Ibratec, A Packaging Company, and Antilhas Embalagens.
How can I contact Cassia Palassi?
You can use AeroLeads to view verified contact signals for Cassia Palassi at Orange Bowl, including work email, phone, and LinkedIn data when available.
What schools did Cassia Palassi attend?
Cassia Palassi holds Master Of Business Administration - Mba, Digital Business from Mba Usp/Esalq.
What skills is Cassia Palassi known for?
Cassia Palassi is listed with skills including Marketing, Market Planning, Marketing Strategy, Business Planning, Planejamento Empresarial, Marketing Management, Event Management, and Market Analysis.
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