 • Solid career developed over more than 18 years in the area of marketing and market development with extensive B2B and B2C knowledge by working in large and medium multinational and national companies in the segments of packaging, retail, luxury market, and sustainability, having worked in both online and offline 360° Marketing Management• Integrated leadership of direct employees and cross-functional teams with a focus on developing high performance teams for market development, strategic marketing planning, and product launch, contributing to building strong brands and profitable businesses• Strategic and creative thinking by focusing on implementing actions to leverage the customer experience combined with broad communication skills involving digital, offline, SEO, and AdWords marketing• Corporate adaptability developed in professional experience in Brazil and Europe• Responsible for designing and implementing automation actions and tools such as Salesforce for enhancing the customer journey and optimizing the interactions in order to ensure the increase of customer satisfaction, resulting in a 30% growth in the level of franchisee satisfaction • Implementation of the marketing area of a startup company in Brazil, opening 45 points of sale and carrying out actions that made it possible to reach a 2% market share in the first year of operation in the country• Development of the global marketing strategy and execution for the Chinese foreign market that resulted in a 65% increase in the exported product• Effective development of incentive campaigns for the sales team that reached an increase of 12%, 21%, and 11% in three years, respectively