Cassiane Vilvert Email & Phone Number

Brazil

• Led go-to-market strategy and execution for VTEX Sales App & Pick and Pack products, targeting enterprise clients in Latin America and US markets. • Led VTEX Vision campaign (market-facing public roadmap). Coordinated cross-functional teams (Product, Legal, Design, Marketing, Sales, and external contractors). Trained 280+ team members (satisfaction score: 4.49/5) and achieved 80% of opportunity pipeline goal.

Brazil

• First Product Manager hired by the company in the early-stage, reporting directly to founders and investors. • Responsible for bridging the gap from MVP to functional product, including creating product mission, vision and strategy, doing discovery, prioritization, development, roadmapping and go-to-market working together with the team.• Led the hiring of 10 people to form the first product team of the company (both product managers and product designers)• Led creation of 5 new revenue streams, increasing company growth by 30%+ YoY.

Brazil

Course Coordinator at Product Marketing certification by Cursos PM3, the first about the topic in Brazil. In this role, my mission was to guarantee that students have high-quality and in-depth content, learning from top-tier industry professionals. Main activities: Create the course program; Instructor's recruitment; Content curatorship. I'm also Instructor at class 1.4 "Introduction to Product Marketing" teaching foundation concepts at the Product Growth course.

Rio De Janeiro, Brasi

• First Product Marketing Manager, helping leadership structure PMM department processes and rituals.• Led B2C business unit's product marketing (Order Management System, Content Management System, Pricing & Promotions engine, Subscription engine). Partnered with Product Leaders to foster product usage in US and LatAm regions.• Led go-to-market strategy for VTEX Tracking, Personalization, and Intelligent Search products (PMI program). Achieved 90% of the last product's NMRR goal in the first live semester.

Florianópolis E Região, Brasil

• Led planning and implementation of Product Led Growth strategy, merging website and SaaS platform into a single user journey. Improved bottom-of-funnel conversion rate by 67%. • Coordinated go-to-market strategies and product launches to drive sales and adoption. Supported sales & customer success teams with sales enablement, social selling, and account-based marketing strategies. • Monitored product usage and created strategies leveraging product KPIs/metrics (MAU, adoption, retention cohort).

Florianópolis E Região, Brasil

• Content copywriting to cross-channel campaigns ensuring brand consistency and tone of voice. • Plan, implement and launch quarterly printed magazine "Viver Bem”.• Assist the PR strategy with an external contractor.• Monitoring, analyzing and reporting results.

Lages E Região, Brasil

• Content copywriting to website, social media, press releases, and internal newspaper;• Business writing (official documents); • News clipping;

Lages E Região, Brasil

• Content copywriting to website, social media, press releases, and internal newspaper;• Radio script writing; • Locution of recorded news and live broadcast programs at "106,9 FM";• Radio lineup creation with content (music, ads, programs, interviews);• Journalistic event covering in and out campus;• News clipping;