Cassia Costa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

- Marketing leadership working on various strategic pillars such as planning, portfolio management, corporate branding and B2B digital marketing;- Coordination of the pre-sales process with the technical and commercial team, directing the approach, technical / financial proposal and ensuring the customer experience process from prospecting to closing the.

São Paulo, Brasil

- Leadership, development and deployment of the growth pillar through the Inbound and Account-Based Marketing (ABM) strategy;- Implementation of the brand's new brand book and renewal of media channels (website, Instagram, LinkedIn), creation of the corporate podcast channel (GCast) and continuous activation; - Acting as project leader for a large media.

Rio De Janeiro

- Orchestrating media planning (offline) considering the touchpoints within the consumer journey based on methodologies and consumer research, in order to maximize the impact of brands;- Development of a new media intelligence ("Smart Media"), taking new launches from ~37% to ~70% awareness by reviewing the base of action and duplicating the touchpoints.

Rio De Janeiro

- Anticipated competitor movements by generating effective foresights through market research, desk research, back data analysis and global alignment, creating value for the business and influencing strategic direction and decisions (e.g. anticipated the launch of a packaging upgrade of the main competitor brand), directly influencing sales strategy.

Rio De Janeiro

- Support (acting as a business partner) for Regional Sales Departments with a highly competitive profile, developing analyses with actionable insights to support the delivery of key indicators, provide better decisions for the business, leverage competitiveness and anticipate opportunities (such as setting the best date for price increases, the best type.

Rio De Janeiro

- Leadership in the evaluation of trends (through continuous and ad-hoc research) of consumers, brands and retailers to provide relevant insights and ensure that the strategies of the Dunhill and Hollywood brands were appropriate to the market reality and consumer needs;- Responsible for national quantitative research (representative sample of 85% of the.

Rio De Janeiro

- Development and implementation of new launches, packaging upgrades and tactical activities for the Derby brand (approx. 30% market share), such as consumer promotion, limited edition packaging, retail as ambassador (sales team training) and events through engagement with cross-functional teams, from factory operations to the sales team;- Leadership.

Rio De Janeiro

- Organized, conducted and prepared the topics for discussion meetings to improve the cycle of more than 250 marketing activities that took place every year;- Assisted the preparation and conduction of the main discussion forums at all levels of the company, influencing the portfolio decision making and was involved in the project risk dashboard.

Rio De Janeiro

- Assisted the launch of new products and lines; led market competition and performance analysis through internal reports (sales, out of stock control, etc.) and external (Nielsen - market share, distribution, etc.);- Developed and implemented actions at the point of sales, involved in price studies based on research and market analysis

Bat Internal Program, Advanced Business Management Program

Extensão, Shopper Marketing Management Program

Digital Marketing Fundamentals

Extensão, International Business

Social Communication - Emphasis In Publicity

High School