Cassi Dean Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri, United States

- Lead/develop initial strategic input and set expectations for GTM plans on 12+ Cannabis product launches, including 40+ packaging pieces- Construct resourceful and impactful Strategic Brand Plans for a vertically integrated cannabis brand to penetrate a $1.3B market, taking the #5 brand spot in Missouri 2023- Supervise product brand architecture and regulatory compliance adherence for a portfolio of 40+ regulated Cannabis products- Expand skills as a generalizing specialist to provide impact on a small startup team: - Lead PPC campaign optimization for emerging biotech company that increased impressions by 400%+, increased conversion rate by 16.1% and decreased cost per click by 45% - Wrote ‘Elevate Cannabis Strain Guide’, a targeted guide book for first-time cannabis users covering high-level cannabis education and more than 40 unique strain descriptions to enable sales - Manage website for B2C and B2B businesses doing $500K - $50M+ in sales, including CMS, eCommerce, light web development (HTML), technical and on-page SEO, copywriting, paid search, etc.- Collaborate with a cross-functional team, covering roles in Executive Leadership, Creative, R&D, Operations, Retail, Finance, to launch successful GTM plans for new products- Oversee effective client relationships ranging from startups to global industry leaders in verticals like Cannabis, Animal Health, Biotechnology, Construction, Healthcare, and more

Olathe, Ks

Track program effectiveness including retention of members, weight loss averages, and revenue analysis with Key Performance Indicators (KPIs) through timely data entry and comprehensive analysisImplement business growth and development plans by identifying opportunities for membership growth and referrals by creating and nurturing relationships with external employers, businesses, and healthcare practicesDevelop Profile vision and brand strategy for the Kansas City area with special attention to the member lead's journey through website, social media accounts, and post messagingConduct fair, productive performance reviews that encourage Coaches to seek internal and external opportunities to develop skills based on strengths and professional interestsPlan and coordinate community outreach events with other like-minded business partners to enhance the network of health and wellness opportunities for our members - existing and prospectiveBuilds relationships with members for meaningful, collaborative 1-on-1 recurring weekly meetings by actively listening to needs and providing catered, innovative solutionsOne of 4 franchise leaders recruited to Ambassador Steering Committee to give feedback on Profile Ambassador 2.0 Program by adding structure to member contracts, requirements, and rewards system under the direction of Franchise Marketing Managers

Olathe, Ks

Engage 1-on-1 with members in an empathetic and compassionate manner to guide lifestyle behavior changes with educational resources and active listeningResearch, organize, and present business development leads to management for industry-specific employers and healthcare organizations based on needsTrain and mentor new employees on sales and coaching techniques, software operations, and store protocolsDesign cohesive educational and promotional social media content to increase in-bound leads and educate members on health and wellness subjectsOrganize and coordinate special events within the retail setting to improve member experience, increase product sales, and build an internal community for membersDevelop monthly newsletter for long term retention accounts to increase renewal rates, provide valuable education, and promote new retail productsOptimize inventory by completing physical counts in a timely manner and ordering in accordance with retail sales and marketing needs

Manhattan, Ks

Increased Avg Gross Profits by 30% in under 6 months (Grocery Dept) and increased produce margins from -6% to 24% in just 60 days (Product Dept) by auditing sales, purchasing patterns, back stock organization and efficiencies, and promoting trending, high-margin productsMaintain an organized bookkeeping and accounting system to track annual sales of $800k - $1 million and manage COGs from 150+ wholesale vendors through methodical invoice management and onboarding audit, which found a $14,000 discrepancy in invoice managementOversee all supermarket retail merchandising, store display execution, and nurture strong, communicative relationship with vendors and key accountsOnboard and collaborate with a diverse staff of 15. Review performance yearly and mentor internal staff for departmental promotions by displaying cooperative cause values. Oversee all financial management, annual budget presentation to Board of Directors, and implementation of day-to-day budgetingOrganize booths for community events and expos with product samples, educational literature, and cooperative membership recruitment information to increase business developmentDetermine product and pricing strategies for each of the store's nine departments and collaboratewith department managers to adjust on a seasonal basisEnsure physical plant is adequately maintained and all safety, security, and health regulations arefollowedMaintain point of sales and inventory management systems; troubleshoot as neededAssess advertising opportunities for highest ROI based on media outlet’s demographics and reachSoftware Skills: Quickbooks Online, Trello, Later, Microsoft Office 365, Google Organization

Supported the General Manager by developing store operations materials, organizing events, assisting in book keeping, while managing, purchasing, and merchandising for the Center Grocery Department.

Worked with local farmers and our larger, organic vendors to provide customers with the freshest selection of produce at a price that everyone could be happy about. Merchandising, pricing, education, and reliable communication were all crucial requirements for this position.

Stepped up in a time of need and took over the buying, merchandising, organization, education, and inventory management of the Wellness Department, including herbal supplements, health and beauty products, essential oils, and more.

Manhattan, Ks

-Budget, plan, execute, and anticipate future needs of the Manhattan Walk MS event, including, but not limited to: cause-based marketing and advertising, securing location, generating resources for in-kind donations, securing local permits, managing order of events for smooth execution, serving as the Event Manager on the day of the event-Utilize community connections to recruit a diverse group of individuals to volunteer before, during, and after the event by leading presentations on the opportunities. This includes the construction of volunteering stations for ease of training, organizing the specific needs of each event site, and training day of the event. -Provide experience as a fundraiser, participant, and community member to increase event attendance from 50 to 200+ walkers from 2012-2017-Lead the event as emcee and Event Manager to ensure timely execution of tasks, raffle drawings, manage timed release of walkers, recognition of sponsors and top fundraisers, as well as maintaining a calming, open presence during complicated situations.

Master Of Science - Ms, Nutrition And Integrative Health

Cassi's time at MUIH was grounded in a holistic philosophy that integrates the physiological, socio-cultural, and evidence-informed roles.

Bachelor’S Degree, Nutrition And Health, Specialization In Gerontology

Activities and Societies: Pride of Wildcatland Marching Band (as a marcher, section leader, and staff member), Brass Ensemble (French.