Cassidy Benson Email & Phone Number

Santa Monica, Ca, Us

- Making marketing more accessible for small and medium-sized business - Fostering community and connecting business to world-class software providers and industry leaders- Analyzing sales data, customer feedback, and market trends to improve CLV and increase market share for clients- Cultivating strong client relationships through proactive communication, responsiveness, and a commitment to delivering high-quality results. Engaging in QBRs with stakeholders to ensure successful partnerships- Developing and implementing business automations for marketing and operations through AI integrations

Orange County, Ca, Us

- Managed a portfolio of 25 key strategic accounts, contributing a cumulative $7M+ of ARR- Strategized clients on-site digital marketing spend - Responsible for renewals and expansion. Maintained an 88% GRR & 108% NRR by conducting QBR & EBRs for external C-suite executives to understand pain points, identify risk, upsell opportunities, and increase product adoption- Led client-focused discovery to understand their tech stack, API, and integrations, resulting in comprehensive solution recommendations for business expansion-Spearheaded training initiatives for revenue and cross-functional teams, emphasizing the utilization of revenue projections and customized Tableau data tables to enhance sales performance within the organization

Corona Del Mar, California, Us

- Managed software implementation and activation of marketing strategies for 60+ clients valued at $3M+ in ARR- Responsible for renewals and expansions through proactive outreach and client engagement/relationship building-Brought a Telehealth solution to market for clients in 2020 solving for challenges from macro factors ultimately leading to $140k upsell in ARR closed within the first 4 weeks of launch - Leveraged Google Analytics and other tools to deliver performance reviews, drive product adoption, and show the value of data-driven strategies - Served as a liaison between PatientPop and clients, advocating customer needs cross-departmentally

Austin, Texas, Us

- Managed client growth projects from ideation to completion and nurtured a book of business totaling $1.1M TCV- Monitored 70 clients’ experience and CSAT scores to identify areas for improvement/opportunity for marketing specialists,account managers, and product teams to develop a better product and reduce avoidable churn- Built and trained an account strategist team of three to serve a growing client base, focusing on the creation and rollout offull-scope digital marketing strategies including branding, display, search, and retargeting campaigns

San Francisco, California, Us

- Collaborated and worked cross-functionally with product, PR, and operations teams globally to align on marketing goals and company OKRs- Reported to the Global Head of Social Media and Content Marketing and served as a global internal resource for all global marketing managers to ensure they were equipped with software and branding resources- Managed a network of international copywriters to produce digital content for the Uber Eats blog- Maintained social standards for 89 social media pages, on 3 platforms, across 44 countries. Standards included naming conventions, point of contact, social response strategies, etc.

San Francisco, California, Us

Launched 20 cities and successfully activated 350+ restaurants on the Uber Eats platform. Lead hiring for 20+ employees and created a standardized training playbook for all Uber Eats Account Specialists in the Us & Canada. I lead implementation for 800+ enterprise partnerships which lead to Uber Eat's exponential growth in Q1 of 2018.- Scaled restaurant onboarding operation processes for 13 strategic enterprise partners across North America- Launched 800+ enterprise partners and 200+ small businesses to the Uber Eats platform- Developed and implemented an onboarding training program for new onboarding specialists. The project helped standardize knowledge transfer in North America

Located on the western slopes of the Mayacamas Mountains, the Caton Vineyard is a rugged setting ideally situated to grow world-class grapes in the Moon Mountain District of Sonoma Valley. My time as a tasting room associate and wine educator taught me the power of direct to consumer sale and client relations. I not only sold members into becoming part of the Caton family, but I assisted with party planning, bookkeeping, and client education.

CPM Media Services is am independent media consulting and marketing strategy firm. CPMMS was my first experience in a hands-on marketing organization. I lead briefing, invoicing, and proof of product for 7 media outlets.

Chica connected woman of all ages and demographics to international and locally sources clothing brands. I managed 2 employees and directly reported into the company’s owners. I assisted with brand sourcing, book keeping, managed marketing, and client relations. My time at Chica sparked my interest to pursue a B.S. in Marketing.

San Clemente, California, Us

Lead and assisted in coaching group tennis classes for ages 6-senior.

Bachelor Of Science (B.S.), Business Administration, Marketing

Associate Of Arts And Sciences (A.A.S.), Business/Managerial Economics

Education record