Cassidy Castleman Email & Phone Number

Irvine, Ca, Us

Irvine, Ca, Us

Huntington Beach, California, Us

• Developed a comprehensive marketing plan including a high impact 90-day jumpstart consisting of a brand workshop, website development, and sales toolkit.• Led successful negotiations with Department of Energy resulting in a $28.2 million award, including extensive technical and budgetary documentation and securing bipartisan congressional support for a material site change.• Supported the location analysis and financial modeling for a $180 million manufacturing facility expansion project, directly contributing to board-level decision-making.• Led the media strategy for a $60 million fundraising announcement, securing coverage in top-tier outlets including the WSJ and Bloomberg.

Fountain Valley, California, Us

• Led the marketing team of a leading electric bicycle brand, resulting in a successful exit when we were acquired by global investment firm Verlinvest.• Planned and executed marketing strategies responsible for an industry-leading operating margin of 17.8% and a compound annual growth rate of 37.2%.• Established the brand strategy, positioning, creative style, and voice for a highly differentiated, customer-centric brand with a Net Promoter Score of 72.• Provided sales, marketing, and operations support to a nationwide chain of retail stores that contributed to average unit volume over $783 thousand with 13.6% same store sales growth.• Created a business development process that increased the store count from 34 to over 220 and personally signed over 50 new store licenses.

Sacramento, Ca, Us

• Launched a omnichannel electric bicycle retailer (still operating profitably today) that reached over $1 million annual revenue with an operating margin over 10%. • Led sales and marketing efforts that resulted in a compound annual growth rate of 48.7% with a marketing budget less than 4% of sales.• Managed the day-to-day operations and administrative functions of the business including finance, accounting, and human resources.

Roseville, Ca, Us

• Sold solar electricity systems by prospecting in The Home Depot retail stores.• Managed complex solar projects from the start of the sales process until after installation.

Carmichael, California, Us

• Planned and executed a door-to-door sales and marketing campaign for solar water heating systems. • Set up a new department that was a major profit center for years after my departure.

• Built a small telemarketing firm while I was still a teenager.• Provided high paying jobs to young people and unskilled workers.

Master Of Business Administration (Mba)

Credential Of Readiness (Core)

Business & Financial Modeling Certificate

Business Analytics Certificate

Project Management Principles & Practices Certificate, Project Management

Marketing Analytics Nanodegree

No Degree (Left To Start A Business)

General Education Requirements For Both Csu And Uc Systems