Marketing Analyst
Current- Utilize Amazon’s Seller Central portal to analyze reports and calculate business metrics such as margin, profit, and ROI for over 10 private label brands and over 5,000 SKUs
- Create, maintain, and present reports using Excel tables and PowerPivot functions that display sales trends on a weekly and monthly basis
- Independently manage a portfolio of over 1,000 SKUs by making pricing adjustments, developing and managing ad campaigns, and establishing short- and long-term brand strategies
- Coordinate marketing and advertising efforts that optimize sales performance, contributing to millions of dollars in annual revenue and significant year over year growth
- Routinely involved with weekly product sales management, product launches, cross-functional team collaboration, and market analysis
- Monitor seasonality, targeted forecasts, and inventory levels in order to optimize products and meet KPIs