Cassie Mccarthy Email & Phone Number

• Built and developed insightful annual and quarterly strategies across multiple clients, including growth and re-launch plans for clients severely impacted by COVID-19. Clients range in vertical, including retail, printing services, healthcare, software, etc.• Developed and executed comprehensive media plans for advertisers with budgets up to $1M per quarter. Proposed and negotiated placement strategies to align with client goals by leveraging historical data, CJ network trends, and publisher demographic information.• Lead weekly strategy calls with advertiser clients. Informed clients of industry insights, CJ product solutions, and strategies for program growth. Understood client goals and KPIs for the affiliate channel and their overall business. Proposed CJ solutions to meet or exceed those goals and grow level of investment in affiliate channel.• Managed account teams and established trusted partnerships with advertisers and publishers.

Greater Boston Area

• Helped advertisers maximize the effectiveness of their affiliate spend by building and interpreting reports that capture performance at the program, publisher, and product level. Identified trends and other performance highlights for advertisers• Built creative newsletters to inform publishers of updates, brand guidelines, performance objectives, offers to promote, etc. • Recruited new publishers to grow revenue and reach for retail and finance advertisers• Worked with account team on building and presenting quarterly business reviews and upcoming strategies for advertisers• Trained new and off-site team members in newsletter creation, publisher website audits, customized reports, and link loading

Chestnut Hill, Massachusetts

• Acquired ~150 adult participants and collected behavioral data for multiple studies in a laboratory and museum setting• Recipient of an undergraduate scholarship to conduct thesis research at the Living Laboratory in the Museum of Science• Educated museum visitors of all ages and backgrounds on human memory specificity and general memory research• Composed computer-run experimental paradigms and data scoring measures using E-prime, MATLAB, and Excel• Perused relevant scientific literature on human memory from multiple databases and condensed findings into review papers

Chestnut Hill, Massachusetts

• Collected behavioral data related to executive functioning, music, and art from children in museum, lab, and home settings• Recruited ~300 students, teachers, and school administrators across the U.S. via email and telephone in English and Spanish• Created qualitative scoring measures used in measuring students’ level of liking for art, music, and physical education classes• Managed employees and provided training in compiling spreadsheets, scoring qualitative data, and contacting participants

Greater Boston Area

Bachelor Of Science (B.S.), Psychology

Activities and Societies: 4Boston

High School Diploma, Certificate Of Excellence In Spanish From The Spanish Consulate

Activities and Societies: National Honor Society, Common Ground, Tennis Team Manager, Investment Club, Debate Club, Yearbook Committee